How to create a blog in Shopify: step-by-step process

Published on Jul 27, 2022

Julien Mamalian

CEO, Bloggle

You’re thinking about creating a blog for your Shopify store? Let’s go through a quick step-by-step process for adding new blogs and articles to your e-shop.

What you need to know about Shopify blogs

Every Shopify store has a default blog called “News”. You can change the name of this blog to something more suited to your business (such as “Blog” or “Tips & Tricks”). You can also create multiple blogs for your store and use them to organize articles by category.

Do you need a blog for your e-commerce business?

Short answer: yes, you do need a blog for your e-commerce business. However, launching a blog doesn’t mean you have to post a new article each and every week for the rest of your life. Your Shopify blog can perform very well with just a few evergreen posts (content that isn’t time-sensitive).

If you’re short on ideas for blog post topics, start with these two types of content:

  • SEO-oriented content: are there questions that your target market might ask Google and that you could write about?
  • Brand content: if a client were to visit your store, what question could you answer in a blog post that would help them make a purchase decision?

As the business owner, remember that you don’t have to write the posts yourself. If you have more money than time available, consider hiring a freelance writer to create content for you.

Create a Shopify blog: step-by-step process

How to create your first blog post?

To create your very first blog post in Shopify, go to your Shopify admin dashboard at and follow these steps:

  • In the left side menu, click Online store then Blog posts
  • Click Add blog post
  • Fill in the Title and Content sections
  • Set visibility as Visible (if you want to publish the post right away)
  • Click save

How to add a new blog to your store?

Once you have created at least one blog post, you can add new blogs to your store. To do so, follow these steps:

  • In the left side menu, click Online store then Blog posts
  • Click Manage blogs
  • Click Add blog
  • Fill in the Title section

  • Click Save

Next time you’ll create an article, you will be able to add it to this blog (in the Organization section).

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