Every Shopify store has a default blog called “News”. You can change the name of this blog to something more suited to your business (such as “Blog” or “Tips & Tricks”). You can also create multiple blogs for your store and use them to organize articles by category.
Short answer: yes, you do need a blog for your e-commerce business. However, launching a blog doesn’t mean you have to post a new article each and every week for the rest of your life. Your Shopify blog can perform very well with just a few evergreen posts (content that isn’t time-sensitive).
If you’re short on ideas for blog post topics, start with these two types of content:
If you're new to blogging and want to be sure to optimize your blog for SEO purposes, read our blogging SEO article.
As the business owner, remember that you don’t have to write the posts yourself. If you have more money than time available, consider hiring a freelance writer to create content for you.
To create your very first blog post in Shopify, go to your Shopify admin dashboard at mystore.com/admin and follow these steps:
Once you have created at least one blog post, you can add new blogs to your store. To do so, follow these steps:
Next time you’ll create an article, you will be able to add it to this blog (in the Organization section).
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