How to Create a Blog in Shopify: Step-by-Step Process

Published on Aug 30, 2022


Updated on Aug 16, 2023

Julien Mamalian

CEO, Bloggle

What you need to know about Shopify blogs

Every Shopify store has a default blog called “News”. You can change the name of this blog to something more suited to your business (such as “Blog” or “Tips & Tricks”). You can also create multiple blogs for your store and use them to organize articles by category.

Do you need a blog for your e-commerce business?

Short answer: yes, you do need a blog for your e-commerce business. However, launching a blog doesn’t mean you have to post a new article each and every week for the rest of your life. Your Shopify blog can perform very well with just a few evergreen posts (content that isn’t time-sensitive).

If you’re short on ideas for blog post topics, start with these two types of content:

  • SEO-oriented content: are there questions that your target market might ask Google and that you could write about?
  • Brand content: if a client were to visit your store, what question could you answer in a blog post that would help them make a purchase decision?

If you're new to blogging and want to be sure to optimize your blog for SEO purposes, read our blogging SEO article.

As the business owner, remember that you don’t have to write the posts yourself. If you have more money than time available, consider hiring a freelance writer to create content for you.

Create a Shopify blog: step-by-step process

How to create your first blog post?

To create your very first blog post in Shopify, go to your Shopify admin dashboard at and follow these steps:

  • In the left side menu, click Online store then Blog posts
  • Click Add blog post
  • Fill in the Title and Content sections
  • Set visibility as Visible (if you want to publish the post right away)
  • Click save

How to add a new blog to your store?

Once you have created at least one blog post, you can add new blogs to your store. To do so, follow these steps:

  • In the left side menu, click Online store then Blog posts
  • Click Manage blogs
  • Click Add blog
  • Fill in the Title section

  • Click Save

Next time you’ll create an article, you will be able to add it to this blog (in the Organization section).

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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