You’re thinking about creating a blog for your Shopify store? Let’s go through a quick step-by-step process for adding new blogs and articles to your e-shop.
Every Shopify store has a default blog called “News”. You can change the name of this blog to something more suited to your business (such as “Blog” or “Tips & Tricks”). You can also create multiple blogs for your store and use them to organize articles by category.
Short answer: yes, you do need a blog for your e-commerce business. However, launching a blog doesn’t mean you have to post a new article each and every week for the rest of your life. Your Shopify blog can perform very well with just a few evergreen posts (content that isn’t time-sensitive).
If you’re short on ideas for blog post topics, start with these two types of content:
As the business owner, remember that you don’t have to write the posts yourself. If you have more money than time available, consider hiring a freelance writer to create content for you.
To create your very first blog post in Shopify, go to your Shopify admin dashboard at mystore.com/admin and follow these steps:
Once you have created at least one blog post, you can add new blogs to your store. To do so, follow these steps:
Next time you’ll create an article, you will be able to add it to this blog (in the Organization section).
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