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Add Product to Blog Posts in Shopify: a Complete Guide

Published on Jan 30, 2023

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Updated on Feb 08, 2024

Julien Mamalian

CEO, Bloggle

Adding products to Shopify blogs can be challenging, as there's no built-in monetization feature. Yet, for a positive ROI, embedding products in blogs is essential:

  • It's key for cross-selling and showcasing related products.
  • Product links in blog articles boost SEO by linking content to product pages.

Our legitimacy to write about Shopify blogging:

  • We created Bloggle, a Shopify app, to bypass the blog native limitations.
  • Our app is used by 2,000+ stores in 60 countries.
  • We are rated 4.9/5 on the app store.
  • Our users created +55,000 live blogs.
  • Many saw a 10x rise in blog SEO traffic and revenue with our guidance on improved UX.

While embedding products without an app is possible (I will show you how), considering installing an app like Bloggle can change your blog's results.

Let's get started!

Summarize

Manual links Product images Custom HTML Shopify’s Buy Button Use the Bloggle App
Difficulty 1/5 🤩 2/5 😃 5/5 😭 3/5 🤔 1/5 🤩
Time 1/5 🤩 2/5 😃 4/5 😭 2/5 😭 1/5 🤩
Conversion 1/5 😭 3/5 🤔 4/5 🚀 5/5 🚀 5/5 🚀🚀
Install Bloggle

IFLWATCHES increased blog traffic by 650%

➡️ See how they did it

Let's see how to embed products into your blogs:

1. How to add products to blog posts on Shopify without an app (Shopify tutorials)

1.1 - Manually inserting product links within the blog post

Adding products to your Shopify blog posts without an app is simple by manually inserting product links in the content. This approach directs readers to product pages and encourages potential purchases. Using descriptive anchor text for links also improves user experience.

Step-by-step tutorial:

  1. Go to your Shopify admin. Click on Online store -> Blog posts -> Select the blog you want to add products to. Manually inserting product links within the blog post step 1
  2. Select the text you want to turn into a product link and click on the link icon. Manually inserting product links within the blog post step 2
  3. Paste the product URL in the input field and click on Insert Link. Manually inserting product links within the blog post step 3

Result:

Let's take a look at a real-life example

Grade (Manually inserting product links) :

Difficulty: 1/5 (for beginners) 🤩

Time: 1/5 🤩

Conversion optimization: 1/5 😭

Conclusion

This straightforward solution lets you quickly add product links to your blog posts to help your store’s SEO. However, it may not be the most effective way to turn your readers into buyers. To improve conversion rates, consider using more advanced strategies like the ones listed below.

LimaLima: From 0 to 22k/month blog traffic using Bloggle

➡️ See how they did it

1.2 - Embedding product images and linking them to product pages

Embedding product images in your blog posts and linking them to product pages offers a visually appealing way to showcase items and drive reader engagement, ultimately leading to potential purchases and an enhanced user experience.

Step-by-step tutorial:

  1. Go to your Shopify admin. Click on Online store -> Blog posts -> Select the blog you want to add products to. Embedding product images and linking them to product pages step 1
  2. Place your cursor at the desired location in the blog post editor where you want to insert the product image -> Click on the "Insert Image" icon in the editor toolbar. Embedding product images and linking them to product pages step 2
  3. Select the product image you want to embed in your blog post. If you need to upload a new image, click "Upload file" and choose the image from your device -> Click on Insert Image. Embedding product images and linking them to product pages step 3
  4. Once the image is inserted, click on it -> Select the "Insert link" icon. Embedding product images and linking them to product pages step 4
  5. Paste the product URL in the input field and click on Insert Link. Embedding product images and linking them to product pages step 5

Result:

Let's take a look at a real-life example

Grade (Embedding product images):

Difficulty: 2/5 😃

Time: 2/5 😃

Conversion optimization: 3/5 🤔

Conclusion:

Embedding product images and linking them to product pages is an effective way to showcase your products within your blog content, providing a more visually appealing and interactive experience for your readers.

However, using an app like Bloggle can further enhance this process by offering additional features and customization options.

Flowrette: +1,000% blog traffic at 27k/mo

➡️ See how they did it

1.3 - Creating custom HTML code to display product details

Custom HTML code enables you to showcase product details within your blog posts in a tailored and dynamic manner, improving user engagement and potentially increasing conversions on your Shopify store.

Step-by-step tutorial:

  1. Go to your Shopify admin. Click on Online store -> Blog posts -> Select the blog you want to add products to. Creating custom HTML products step 1
  2. Place your cursor at the desired location in the blog post editor where you want to insert the product HTML -> Click on the "Show HTML" icon in the editor toolbar. Creating custom HTML products step 2
  3. Replace the HTML below with the product properties. You need to replace:
    - Product Name
    - product-image URL and product-image-description
    - Product Description
    - product-url

    <div class="product-details"> <h3>Product Name</h3> <img src="product-image-url" alt="product-image-description"> <p>Product Description</p> <a href="product-url">View Product</a> </div>
  4. Insert your custom HTML. Once you have inserted your custom code, click on the "<>" icon again to switch back to the visual editor Creating custom HTML products step 4


Note: Keep in mind that this method may necessitate some CSS customization to ensure the appearance and style align with your Shopify theme.

Congratulations! You have successfully used custom HTML code to display product details in your Shopify blog post.

Result:

Let's take a look at a real-life example

Grade (Custom HTML code):

Difficulty: 5/5 😭

Time: 4/5 😭

Conversion optimization: 4/5 🚀

Conclusion:

While creating custom HTML code requires more technical knowledge, it allows for a highly personalized and dynamic presentation of product details in your blog posts.

This method can lead to increased engagement and potentially higher conversion rates compared to using simple text links or static images but will require some technical knowledge.

TOPSFORDAYS: +24,000% blog traffic at 45k/mo

➡️ See how they did it

1.4 - Adding products using the Shopify’s Buy Button

The Shopify Buy Button is a powerful tool that allows you to embed products directly into your blog posts, providing a seamless shopping experience for your readers. By integrating the Buy Button, you can display product information, add-to-cart functionality, and checkout options within your content.

Step-by-step tutorial:

  1. Install the Buy Button app on the Shopify app store. Integrate using the Shopify’s Buy Button - Step 1
  2. Click on “Create a Buy Button” Integrate using the Shopify’s Buy Button - Step 2
  3. Choose “Product Buy Button” Integrate using the Shopify’s Buy Button - Step 3
  4. Search the product you want to add to your blog and click on Select Integrate
  5. Customize the design of your embedded product and click Next Integrate using the Shopify’s Buy Button - Step 5
  6. Copy the HTML Code Integrate using the Shopify’s Buy Button - Step 6
  7. Go back in the blog post you want to add the product in -> Click on Show HTML -> Paste your HTML Integrate using the Shopify’s Buy Button - Step 7

Note: ⚠️ As explain in this blog post, Shopify recommend to not use the buy button on your online store or on your blog as it can cause problems with the checkout process.

Congratulations! You have successfully added a Shopify’s Buy Button to your blog 🎉

Result:

Let's take a look at a real-life example

Grade (Shopify’s Buy Button):

Difficulty: 3/5 🤔

Time: 2/5 😭

Conversion optimization: 5/5 🚀 (⚠️ Shopify recommend to not use it carefully into the blog)

Conclusion:

Integrating the Shopify Buy Button into your blog posts is an effective way to showcase your products and streamline the purchasing process for your readers. This user-friendly solution enhances the overall shopping experience, potentially leading to higher conversion rates and increased revenue for your online store.

The app is just AMAZING! Everything I ever wanted for our blog and SEO is here... and their support team is just ANOTHER LEVEL!
Love working on Bloggle! Excellent tool to make your blog very clean, eye-appealing, and 100% SEO oriented. Very intuitive to use.

HOJ - www.hoj.life

➡️ Check out Bloggle

1.5 What are the downsides of not using an app to add products to Shopify blog posts?

There are inevitable downsides of not using an app like Bloggle which allows you to embed the product to your Shopify blog in just a click. We’ll name just a few.

HTML coding is only for tech-savvy people

From our point of view, even the most brilliant developers could use Bloggle because coding in this case is a waste of energy. We assume you'd prefer working on other pieces of code than the one determining the way products would be displayed— especially if there’s an affordable app that can help you achieve that with ease.

It’s time-consuming

Not using an app like Bloggle will consumeyour time, which is the only resource we can never get back. How you manage your time directly impacts how you manage your e-commerce business. It makes much more sense to direct your time towards creating a cross-selling strategy or leveling up your product photography than figuring out the technicalities of how to display products in your Shopify blog posts.

It’s simply not practical

If your business has a team with different levels of experience, then uploading and publishing blog posts could be a great starting point for a junior looking to start a career in e-commerce or digital marketing. It’s a pity to create a bottleneck with impractical product embedding that would imply coding.

NUOO: From 5k to 32k/month blog traffic using Bloggle

➡️ See how they did it

2. How to add products to blog posts on Shopify using the Bloggle app

2.1 Advantages of using the Bloggle app to embed products

Utilizing the Bloggle app for embedding products in your Shopify blog posts offers several benefits.

Firstly, Bloggle provides a variety of ways to showcase products, such as single product embeds, product carousels, and product grids. This range of options enables you to choose the presentation style that best complements your content and engages your target audience effectively.

Secondly, Bloggle makes it easy to personalize the style and appearance of your product displays. With customizable templates and styling options, you can ensure the embedded products seamlessly align with your overall branding and website design, creating a consistent and professional look.

Finally, the Bloggle app comes with numerous other features designed to help merchants drive traffic and generate revenue from their blog. These features may include:

  • Ability to customize the blog landing layout and the blog layout
  • Variety of sections to create amazing blogs: medias (videos, images), call to actions, newsletter forms...
  • Powerful templates
  • Productivity tools: save and reuse sections, Google doc to Bloggle tool, clone blogs...
  • SEO optimization tools
  • AI-generated content creation
  • Ability to use your custom theme fonts, colors and styles (headings)

By taking advantage of these additional functionalities, you can optimize your blog posts for search engines, enhance the user experience, and ultimately increase conversions and sales. Here is a list of blogs created with the Bloggle app.

In summary, using the Bloggle app not only streamlines the process of embedding products in your Shopify blog but also offers customizable styling options and a suite of complementary features to maximize your blog's traffic and revenue potential. It brings to Shopify the power of a dedicated blog CMS like Wordpress.

Bloggle costs less than $25 per month and you can try it for 10 days for completely free. No credit card is required.

2.2 Types of product embeds

There are three main ways you can embed products to your Shopify blog. It can be a single product embedded in which case you maybe want to promote a best-seller or the product you’re promoting perfectly aligns with the topic of the blog post.

Then there is a product carousel that presents a collection of similar products and often assists in increasing conversions. Customers are typically more proclived to purchase bundles or complementary products, especially if they come with some type of discount.

Products with description function as in-content ads because the accompanying copy might additionally persuade the person that the product is right for them. 

Single product

A great example of embedding a single product into your Shopify blog is when you want to zero in the specific features of it or even compare it to other, similar products. 

Let’s look at how Veloforte did it in their blog post “Best Energy Bars for Cycling”.

This in-depth, expert article provides an excellent example of how you can educate your audience and position your products as solutions to their pain points while not being too pushy.

As you can see, embedding a single product makes sense in case of this Shopify blog since the author is explaining which energy bars are best for their specific needs and nutrition requirements.

Product grid

You can see an example of a product grid on the website of Megmade Chicago, a furniture brand. A product grid is a versatile and visually appealing way to showcase multiple products within your Shopify blog. It allows you to present a collection of related or complementary items in an organized grid layout, making it easier for readers to browse and explore different options.

Product carousel

Here’s a great example of a product carousel coming from the brand called Chess Universe. In one of their blog posts that talks about how chess helps you increase focus and cognitive functions over time, they have smartly embedded a product carousel at the end of the post.

Why is this effective? In this case, a reader who is also a potential buyer, can observe different chess designs through an interactive carousel, compare prices, and click to view each individual product for more information.

Product with description

Here’s a lovely example of a Shopify embedded product with description coming from Caribshopper. This brand focuses on supporting the economic growth in the Caribbean region while also celebrating its culture.

I worked with a few other blog applications/websites but I strongly believe that Bloggle is the best and my personal favorite. It is very user-friendly and customer support responds quickly to any questions or issues I am having. If you are looking for a great blog builder, go with Bloggle! :)

YMI Jeans - ymijeans.com

➡️ Check out Bloggle

2.3 Embed products to Shopify blog using the Bloggle app

Embedding Shopify products into blog posts is very simple with Bloggle. It’s easy to use (even your interns or junior team members can do it), there’s no coding involved, and it’s hassle-free.

Step-by-step tutorial:

  1. Install the Bloggle app. Go to the Shopify app store and add Bloggle as your app. You can sign up for a 10-day free trial before subscribing. Embed products to blogs using the Bloggle app - Step 1
  2. The next step is to import your desired article to Bloggle. You can see a button that says “IMPORT ARTICLE” in the upper right menu, next to “CREATE NEW BLOG”. Embed products to blogs using the Bloggle app - Step 2
  3. Once you import the article, it will appear in the Bloggle app and you can work on it within the editor. Once you open it in the editor, click the “ADD CONTENT” blue button. Embed products to blogs using the Bloggle app - Step 3
  4. Once you click on that button, various types of Bloggle blocks will appear, of which you’ll be interested in the ones labeled as Products.As you can see, Bloggle offers you four different ways to embed your Shopify products into your blog: as a single product, a product grid, a product carousel (i.e. gallery), and a product with a description. Embed products to blogs using the Bloggle app - Step 4
  5. Once you insert the product into your blog post, an entirely new menu appears. You can further customize how your product will be displayed within your Shopify blog.You will be able to customize a lot of properties: image size, vendor, price and compare at price, button style, font style, heading structure… Embed products to blogs using the Bloggle app - Step 5

Congratulations! You have successfully used Bloggle to display products into your blogs 🎉

Result:

Let's take a look at a real-life example

Grade (Bloggle app):

Difficulty: 1/5 🤩

Time: 1/5 🤩

Conversion optimization: 5/5 🚀🚀

Conclusion:

Using Bloggle to embed Shopify products into your blog posts is a user-friendly and efficient way to showcase your products and drive conversions. With various customization options, seamless integration, and no coding required, Bloggle enables you to optimize your blog content for both user experience and revenue generation. By leveraging Bloggle's product embedding features, you can transform your blog into a powerful marketing tool that converts readers into customers, ultimately boosting your online store's performance.

I would recommend Bloggle - I enjoy the blog creation.
They give you really easy blocks to work with so that you can create some really attractive looking blog posts. In addition to that, their customer support is super responsive and helpful. They seek to resolve concerns quickly. I will be continuing my subscription with them.

Snore Less Now - snorelessnow.com

➡️ Check out Bloggle

3. Case studies: Examples of high-converting posts with product embedding

Here are three examples of Shopify blog posts that successfully showcase products into their blog posts. All the stores are using our Bloggle plugin to embed

Eight Saint

The brand:

Eight Saints (https://eightsaintsskincare.com/)

Who they are:

Eight Saints is a natural skincare brand that offers vegan, cruelty-free, and clean beauty products. Their mission is to provide high-quality products that are ethically-sourced and free of harsh chemicals. Their story is rooted in the idea of finding balance between nature and modern science.

Blog created with:

Bloggle app

Example post:

How to Get a Winter Glow-Up

Eight Saint uses the Bloggle app to embed simple products related to blog content. This helps their readers to associate content with a store product.

Outfyt

The brand:

Outfyt (https://www.shopoutfyt.com/)

Who they are:

Outfyt is a Scandinavian-inspired brand for women, designed to help them feel their most confident. They create high-quality, timeless pieces that are made with sustainability and ethics in mind so that you can look and feel good for many years to come.

Blog created with:

Bloggle app

Example post:

Can Beauty Pageants Be Empowering?

Outfyt uses the Bloggle app to show relevant product galleries into their blogs

Fable

The brand:

Fable (https://fablepets.com/)

Who they are:

Fable Pets is a company that aims to provide high-quality pet products while promoting sustainable practices. They started with the idea of creating a more eco-friendly alternative to traditional pet food and developed a plant-based, nutritionally balanced diet for pets.

Blog created with:

Bloggle app

Example post:

Here are 7 reasons why you need the Fable Crate

Fable uses the Bloggle app to show relevant product galleries into their blogs and convert their organic traffic into revenues

4. Conclusion

In conclusion, embedding products into your Shopify blog posts is an effective way to increase conversions and generate more revenue for your online store. By using the Bloggle app, you can easily and seamlessly incorporate products into your content without needing any technical expertise. With various display options, customization, and additional features, Bloggle empowers you to create engaging and high-converting blog posts that drive traffic and sales. By examining successful examples from brands like Eight Saints, Outfyt, and Fable, you can learn how to optimize your blog content for maximum impact. Don't miss out on the potential benefits of integrating products into your Shopify blog—give Bloggle a try and see the difference it can make for your e-commerce business.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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