Julien Mamalian
CEO, Bloggle
The ability to customize your online store using themes is one of Shopify’s key features. There are hundreds of themes available in Shopify’s official theme store and more on various third-party theme websites.
This multitude of themes often causes choice paralysis among Shopify vendors and bloggers. It’s easy to get sidetracked and spend large amounts of time looking for the perfect Shopify theme.
Time you could be spending on creating content for your Shopify blog, talking to customers on social media, or coming up with new product ideas.
So let’s cut to the chase. The fastest, easiest way to choose a theme for your Shopify blog is to browse our curated list of the best Shopify themes and pick one that suits your needs.
Choosing a nice-looking theme is half of what it takes to make an effective Shopify blog. The other half is creating engaging blog posts.
This second part is more difficult than it needs to be due to the limited nature of Shopify’s default blog editor.
Fortunately, there is an easy solution – Bloggle, our Shopify blogging app.
Bloggle is an easy-to-use blogging tool that helps you create beautiful blog posts with high conversion potential. It has a slew of customization options and integrates seamlessly with your Shopify theme.
With Bloggle, you can quickly create enticing, SEO-driven blog posts and publish them directly to your Shopify blog.
Bloggle comes with other useful features as well, including:
Before we explore the best Shopify blog themes, we want to share the criteria we considered while creating our list. Keep these criteria in mind if you want to browse for themes on your own.
When choosing a Shopify theme, it's important to consider the following:
Dawn is a free theme designed by Shopify. Loved by customers and merchants alike, this theme lets your products take center stages thanks to its utilitarian, minimalist look.
Dawn offers responsive design for seamless browsing on different devices, cutting edge speed optimizations, as well as customizable colors, fonts and layouts. Other standout features include dynamic checkout buttons, predictive search, and product recommendations.
Being a theme developed by Shopify, Dawn receives regular updates, guaranteeing compatibility, security, and long-term support. Overall, Dawn is a versatile and powerful theme for creating visually appealing and user-friendly ecommerce blogs on Shopify.
Impulse is another popular theme among Shopify ecommerce bloggers. Known for its versatility, Impulse provides merchants with a wide range of customization options to create a unique and branded shopping experience.
The features available are in line with what other premium Shopify themes offer: product quick view, multi-column menu, predictive search, promotional banner options, homepage slideshows, a customizable product grid, and a sticky navigation menu.
Design-wise you can expect to find advanced features such as attention-grabbing visuals, animated elements, parallax scrolling, and more.
Impulse consistently ranks high on various Shopify theme popularity charts, and for good reason. It has a hefty price tag, but few users are ever disappointed with what it provides.
Prestige is a sophisticated and elegant Shopify theme designed to provide a luxurious, high-end shopping experience. With its sleek and polished aesthetic, Prestige works great for blogs covering fashion, beauty, and luxury industries.
Prestige comes equipped with a standard array of premium features, including product badges, customizable contact forms, before/after image sliders, color swatches, and more. It is simple to use even for beginners, offering great value to merchants that are new to Shopify ecommerce.
In terms of visuals, the theme is masterfully designed and it positively exudes luxury and high-end aesthetics. Prestige is an excellent choice for creating an upscale and visually appealing online store.
Turbo is a highly optimized, fast-loading Shopify theme designed to maximize conversion rates and provide an exceptional user experience. With its focus on speed and performance, Turbo ensures that online stores load quickly, reducing bounce rates and improving SEO rankings.
The theme includes a number of features that help to speed up your website, such as lazy loading images and asynchronous loading of JavaScript. It also provides advanced functionality such as predictive search, multi-level menus, and slideshow banners, enhancing the overall usability and navigation.
With its mobile responsiveness and built-in performance optimizations, Turbo is an ideal choice for businesses seeking a high-performing and visually appealing Shopify theme that drives conversions.
Icon is a feminine and elegant Shopify blog theme that’s designed for businesses in the fashion and beauty industries. With a range of customizable options, including a choice of homepage layouts, font choices, and color options, Icon is a top pick for businesses looking to create a visually stunning blog.
Icon includes a few additional features that might interest you, including the product quick view, mega menu, slider, product filtering and sorting, and parallax effect. All in all, Icon is an excellent choice for Shopify blogging.
Avone is a versatile and modern Shopify blog theme that’s designed to help you showcase your products and blog content.
With a customizable homepage layout, support for social media integration, and a range of customizable options, Avone is an excellent choice for vendors invested in content marketing.
In addition to extensive customization options, Avone also has basic blog features such as social sharing, comments section, categories, author’s name, and others. This makes it perfect for running all kinds of Shopify blogs.
Yanka is a premium Shopify theme aimed primarily at fashion vendors. It is modern, fast, and easy to customize. But most important, it makes running a fashion blog on Shopify an enjoyable experience.
There are five different blog layouts to choose from, and you can modify them further with custom fonts, headers, color schemes, custom tabs, and more. If your goal is to make a highly successful fashion brand on Shopify, Yanka is the theme you want.
Story is a Shopify theme designed to grow your brand and build customer trust through storytelling. This makes it ideal for Shopify vendors that want to focus on blogging as their main content marketing strategy.
In terms of features, Story comes equipped with flexible, well-designed blocks for images, products, videos, quotes, and more. You also get a sidebar with suggested articles, social media share buttons, and a comments section.
If you want to explore the full narrative potential of your Shopify blog, you should seriously consider using Story.
Zeexo is a flexible, multi-purpose Shopify theme with a slick design and extensive customization options. It comes bundled with over 100 unique skins, with new ones being added weekly.With so many designs available, you’re bound to find one that aligns with your blog content strategy.
Another feature useful for Shopify bloggers is an extensive library of fonts and font styles to give your blog post a little bit of extra ‘oomph’ in terms of engagement and conversion potential.
Other standout features include advanced mega menus, multiple header designs, mobile optimization, and compatibility with all modern browsers. Zeexo covers practically all Shopify use-case scenarios, so give it a try.
Ugo is a clean Shopify theme for writers, designers, artists, and other creatives that love to blog on Shopify. It is rather minimalist with plenty of whitespaces, putting your content front and center. Its e-commerce functionality is nothing to scoff at either.
A wealth of customizable elements, including slick sliders, fancy lightboxes, product carousels, and other elements will give your Shopify store a clean, user-friendly look. If you’re just getting started as a Shopify blogger, this theme will instantly put you ahead of the competition.
Trendway is a responsive Shopify theme dedicated to fashion blogging. It has all the features you need to start your fashion blog or to expand your Shopify fashion outlet with regular content updates.
The theme is highly customizable, with options to change the design of the header, footer, typography, colors, and much more.
This makes it easy to set yourself apart from other fashion brands on Shopify. For example, you can tell the story of your brand in a series of blog posts, giving fans and followers a taste of what it’s like to be fully immersed in the online fashion industry.
Woodstock is a premium Shopify theme aimed primarily at selling luxury electronics, jewelry, and other crafted goods. It has a sleek, modern look that inspires confidence in buyers.
Woodstock works exceptionally well as a blogging theme thanks to its mobile-friendly design, clear typography, and sharp, minimalist backgrounds.
As far as features are concerned, Woodstock has pretty much everything covered. From multiple layouts and setting options to advanced search and social sharing buttons, you have everything you need to run a successful Shopify blog.
Corano is another great Shopify blog theme for jewelry, fashion, and cosmetics vendors. It has a classic, white-space-heavy look, reminiscent of early Apple products. It is sure to catch your readers’ attention.
Corano has extensive features for blogging, including an archive sidebar, recent posts, tags, custom author names, and a comments section. Additionally, Corano is fully responsive and cross-browser friendly, which makes for a smooth browsing experience on all devices and web browsers.
If you want to take glamour blogging to the next level, Corano is the theme you have to try out.
Boost is a premium Shopify theme focused on editorial content. It’s perfect for vendors that want to focus on conversational e-commerce. The design is clean, customizable, and scales well on all device sizes.
In terms of blogging features, it supports embedded products, custom author names, publishing dates, tags, a comments section, and social media sharing buttons.
Compared to other themes on our list, Boost really shines when it comes to long-form editorial content. You’ll find it easy to tell the story of your brand by publishing engaging blog posts.
Choosing the right theme for your Shopify blog is essential for e-commerce success. But on its own, even a great theme won’t automatically get you customers.
You have to go a step further and populate your blog with engaging content that provides value to customers.
This can take a while, but you can speed up the process and hack your growth with Bloggle.
Bloggle’s suite of tools make it easy to create SEO-ready content at scale with little effort. Explore its advanced blogging features by signing up for the 10-day free trial.
After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid
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