Best Shopify Subscription Apps in 2024 [Free & Paid]

Appstle Subscriptions App (4.9⭐ of 3428 users)

Appstle is currently the best Shopify subscription app, although it is only around three years old! The free plan they are offering certainly plays a role in it!

Who is it for?

Appstle saw that most of the competitors catered towards either small and medium businesses or enterprise businesses, and decided to try a “catch-all” strategy. It seems it works because their pool of customers includes both small niche shops and huge enterprise businesses.

Pricing

They are offering a Free to install plan, and several paid plans. There is a steep pricing difference between them, as they are designed for different business sizes. Each of the premium plans comes with a 10-day free trial period.

Free to install plan

Free until your store reaches $500/month in subscription revenue. 0% transaction fees

• Pay as you go & prepaid plans
• Custom shipping plans
• Preset delivery dates
• Payment retry
• Email notifications
• Analytics
• Migration
• 24/7 support

Starter plan ($10 per month)

Sell up to $5000/month in subscription revenue. 0% transaction fees

• All in free +
• Manual subscription creation
• Loyalty features
• One-click customer portal login
• Order notes
• Inventory forecasts
• Summary reports

Business plan ($30 per month)

Sell up to $30,000/month in subscription revenue. 0% transaction fees

• All in Starter +
• Build-a-Box
• Bundling
• Custom widget
• Upselling
• Quickview & Cart page widget
• Auto product swap
• Retention tools
• Activity log

Business premium plan ($100 per month)

Sell up to $100,000/month in subscription revenue. 0% transaction fees

• All in Business +
• One-click checkout
• Bulk automation
• Quick action emails
• Custom email domain

They are also offering a custom enterprise plan, but you need to contact them for that.

‍Key Features

• Custom subscription and mystery boxes
• Loyalty features, such as discounts, gifts, custom shipping
• Bundling, bulk automation and other upsell features
• User-friendly interface
• Support available 24/7

Pros & Cons

• Easy to use
• Excellent customer support
• Lots of configuration and customization options

Cons

• Users report some migration issues
• Bundles are hard to set up

Our Review

‍Appstle is a good option for small and medium businesses, but enterprise businesses report some issues with using this app. Overall, I had a good experience with them, one of the easiest learning curves and user-friendly interfaces, with responsive customer support. If you are a new merchant, this app is great for testing subscriptions.

Seal Subscriptions App (4.9⭐ of 1740 users)

Seal Subscriptions App emerged in 2020 and they gave some established Shopify subscription apps such as Recharge a run for their money instantly. Seal is similar to Recharge in some aspects, especially when it comes to the level of customization they offer to their customers. But the most important advantage they try to leverage is the existence of a free plan, and their paid plans are much cheaper than Recharge’s.

Who is it for?

‍Seal Subscription has a great pricing system, which makes it affordable and suitable for every Shopify business. They are not targeting enterprise businesses like most of their competition, and it truly feels they care about every single customer they have, no matter the subscription plan they are on.

Pricing

Seal offers a Free plan, Supersale plan, Rising Star plan, Legend Plan, and a special Enterprise plan you have to contact them about. Each of the paid plans has a 30-day free trial.

Free plan

• 150 subscriptions
• 0% transaction fee
• Multi-language
• Auto-charge & recurring invoices
• Product swap
• Auto update delivery costs
• Tiered discounts
• Payment retry

Supersale plan ($4.95 per month)

• 750 subscriptions
• 0% transaction fee
• Discount on product swaps
• Subscription login form
• Reminders
• Resend initial email
• Global statistics insight
• API & webhooks

Rising Star plan ($7.95 per month)

• 1500 subscriptions
• 0% transaction fee
• Delivery profiles
• Auto-update product prices
• Payment calendar
• Auto interval change
• Quick Checkout Wizard
• API & webhooks

Legend plan ($19.95 per month)

• 5,000 subscriptions
• 0% transaction fee
• Delivery profiles
• Auto-update product prices
• Fixed schedules
• Subscribe now button

Key Features

• Very customizable and various offer of subscription types
• Tiered discounts, gifts, and loyalty features
• Easy access with magic links
• Great analytics
• Custom email domains

Pros & Cons

• Free plan, free trials, and very affordable paid plans
• Very customizable
• Great customer support

Cons

• Limited options with a free plan
• Integration with other apps had problems in the past

Our Review

Seal Subscriptions App has a very dedicated team that takes feedback seriously. In the first two years, they had some issues with integrations and there were errors that affected store performance for some users, but in the last 12 months they have a stream of excellent reviews and they receive only praise. Our experience with them is very positive, which is why we think they are among the best Shopify subscription apps.

Loop Subscriptions (5.0⭐ of 319 users)

Loop subscriptions is one of the rare Shopify subscription apps that has a perfect 5.0 rating. They are not that big yet, but there are lots of users who migrated from Recharge and they are very happy with Loop.

Who is it for?

I don’t know if they specifically target unhappy Recharge users, but there are many similar features between these two apps and many happy Loop users that were previously unhappy with Recharge. That is probably the biggest reason why they are maintaining a perfect rating on the store. Besides unhappy Recharge users, Loop is more suitable for enterprise merchants, because of steep pricing tiers.

Pricing

‍Pricing tiers might be viewed as inadequate for this type of an app, despite Loop offering a Free plan.

Free plan

• 50 active subscriptions
• Mobile friendly customer portal
• Customer alerts for subscription updates
• Subscriptions growth & revenue analytics

Growth plan ($99 per month)

• Fixed & custom bundles
• Smart dunning
• Branded portal & upsell
• Personalized cancellation flows
• Price & shipping rules
• One-click customer actions

Enterprise plan ($399 per month)

• Dedicated CSM
• Prepaid
• Themes
• Subscriber rewards
• Multilingual
• Smart inventory
• Bulk actions
• User permissions
• Custom mail domain
• API & Webhooks

Key Features

• Mobile-first system of managing subscriptions
• Gamification of subscriber experience
• Dunning management allows you to recover lost revenue from failed credit card transactions
• Interactive cancellation flows
• Numerous premade widget design styles

Pros & Cons

• Clean, simple and user-friendly app
• Updated regularly with new features
• Amazing customer portal

Cons

• Steep pricing tiers
• Sometimes needs adjustments after updating Shopify theme

Our Review

I have used Loop since their inception in 2021 and they are really great. What stands out the most is how much they listen to user feedback! They are often developing new features based on their customer’s ideas, and that’s one of the reasons why their rating is so high. Because of steep pricing tiers they are not for everyone, but I recommend them to enterprise merchants, the investment in this app will pay off.

Subify Subscriptions App (4.9⭐ of 458 users)

Subify subscriptions app is one of the newer on the market — they emerged at the beginning of 2022, but they quickly became one of the best Shopify subscription apps, with a stellar 4.9-star rating. The ability to integrate this app with Shopify and other popular Shopify apps and the existence of a free plan are the main reasons why users love it.

Who is it for?

Subify subscriptions app is one of the few apps in this category that gives a completely free plan to its users. While it is not enough for merchants with a vast selling network, it is great for new Shopify users to test things out. However, premium subscription plans with lots of options are suitable even for enterprise businesses.

Pricing

Subify offers a Free to install plan, Essential plan, Basic plan, and Subify plan. All of the premium plans have a 14-day free trial attached.

Free to install plan

• Memberships
• Subscription discount
• Easy to use portal
• One widget template
• Skip, pause, cancel
• Email notification
• Overview and analytics

Essential plan ($9 per month)

• All Free+
• Up to $1000 subscription revenue
• Subscription management options
• One widget template
• Basic tag management
• Migration
• Abonnement

Basic plan ($39 per month)

• All Essential+
• Unlimited subscriptions
• Four widget templates
• Selling plan options
• Priority support

Subify ($79 per month)

• All Basic+
• Tag management
• Integration
• Billing management
• Quick checkout link
• Portal pro features

Key Features

• Auto-adding widget, embed app to use directly through Shopify admin
• Easy management (skip, pause and cancel) of subscriptions
• Widget templates that integrate with your store layout
• Custom subscription boxes for your subscribers
• Fast-responding customer support

Pros & Cons

• Simple, but effective design
• Easy to set up
• Amazing customer service

Cons

• Shopify email update doesn’t translate to Subify automatically
• Lower tier pricing missing analytics

Our Review

Subify is definitely out there with the best Shopify subscription apps! The type of customer support they are providing is easily among the best on the platform, and the app itself is very well-coded, reliable, and easy to use. Subify lacks some options and features compared to its competitors, but if you are looking for a reliable app to manage subscriptions, you won’t make a mistake with them.

Recurpay Subscription App (4.9⭐ of 383 users)

Recurpay is just under three years old with a steady growth of users in 2024. They are not well known as Recharge or Appstle, but they are regarded as one of the best Shopify subscription apps by users who tested them out. Recurpay has a unique pricing based on subscription revenue.

Who is it for?

Recurpay is pretty unique not only because of pricing but also because of the features that are available for all tiers of users. That means you can use almost all the options they have even with their Free plan, which will be charged as you grow. This type of service makes Recurpay almost risk-free, and therefore suitable for both small and large businesses.

Pricing

Recurpay is completely free until you get $100 in subscription revenue for a month. After you get more, paid plans start at $9 per month.

Free

• Until you make $100 in subscription revenue per month
• 0% Transaction fee
• One User
• Retail / Store subscriptions
• Subscription button
• Live chat support

Grow ($9 per month)

• Until you make $300 in subscription revenue per month
• One User
• WhatsApp notifications
• Pay just 2% on every subscription order after $300 revenue per month
• Retail / Store subscriptions
• Subscription button
• Live chat support

Grow ($29 per month)

• Until you make $1000 in subscription revenue per month
• One User
• WhatsApp notifications
• Pay just 1.75% on every subscription order after $1000 revenue per month
• Retail / Store subscriptions
• Subscription button
• Live chat support

Grow ($79 per month)

• Until you make $3000 in subscription revenue per month
• Two Users
• WhatsApp notifications
• Pay just 1.25% on every subscription order after $3000 revenue per month
• Retail / Store subscriptions
• Subscription button
• Live chat support

Key Features

• Pay-as-you-go subscription
• Auto-renew all subscriptions
• Offer free trials
• Lots of payment options supported
• Free white glove migration

Pros & Cons

• Unique pricing is the biggest selling point of this app
• Migration from other apps is free and fast
• Additional customization available on request

Cons

• Hard to add entire collections to subscription plan
• Need some technical knowledge to set it up

Our Review

Recurpay is probably the best option for small businesses because you won’t pay anything until you start racking up revenue from your subscriptions. What stood out to me when I was using this app is how kind and reasonable their customer service is. Their professionals will even go that far to include some custom options especially for you on request, if that is possible!‍

Propel Subscriptions App (4.9⭐ of 287 users)

Propel Subscriptions have been around for almost three years and they are targeting merchants that are not willing to pay hundreds of dollars for this type of service. Therefore, they will lack many options you can find on premium Shopify subscription apps, but they are giving good value for the price paid.

Who is it for?

As we already mentioned, Propel targets mainly small and medium businesses. They are offering a free plan, which is suitable for customers who are just starting their journey on Shopify. Interestingly, they don’t offer free trials for their paid plans.

Pricing

They are offering a Free plan, until you reach $500 per month in subscription revenue, and very affordable Growth and Enterprise plans.

Free plan

• Unlimited subscriptions
• Tiered Discounts
• Customer portal
• Unlimited notifications
• Customer tagging
• Translation
• Analytics
• Widget customization

Growth plan ($9 per month)

• All in Free, plus
• Custom email notifications
• Import subscriptions
• Customer subscription editing
• Payment retry management
• Change discount after X orders

Enterprise plan ($19 per month)

• All in Growth, plus
• Set custom shipping rates for subscriptions
• Set subscription processing dates
• Cancellation mgmt
• Priority support

Key Features

• Automatically bills your customers per interval you choose
• You customers can manage subscriptions on their own
• Discounts for your loyal customers
• Advanced email notification system
• Very fast and easy setup

Pros & Cons

• Efficient customer service
• Easy setup and migration from other subscription apps
• Highly customizable

Cons

• Residual code leftovers after uninstalling the app
• Need technical proficiency to customize it right

Our Review

‍Propel is a nice app for users with basic needs. Their affordability makes them an excellent option for Shopify merchants who don’t want to pay too much for Shopify apps, but because of that, Propel is not on the level of subscription apps that offer premium service. Still a good option for small and medium businesses.

Casa Subscriptions App (4.9⭐ of 178 users)

Casa subscriptions is three years old, and they haven’t built a huge customer base, but the ones that found them are very happy and sticking with Casa for a long time. That makes Casa subscriptions one of the best Shopify subscription apps in our book.

Who is it for?

Casa subscriptions is free and it doesn’t have as many features as some other apps that you would have to pay more than $100 monthly, so it makes sense that the majority of their customers are small store owners.

Pricing

They are offering only a Free plan and advertise themselves like that, but there are some features you can pay for if you want to upgrade. You would have to contact them for additional info.

Key Features

• Easy tracking and management of subscriptions
• Fast migration from other platforms
• Offers one-time subscription payments
• Customization on demand
• Sets the maximum number of retries allowed for payment failures

Pros & Cons

• A completely free app
• Customization options available
• Lots of subscription options available for a free app

Cons

• Lacking options for enterprise clients
• Some technical issues arising from time to time

Our Review

‍Casa subscriptions is great if you want to test this type of software, given it is a free Shopify app, but the lack of options and reliability makes it good only for testing in my opinion. If you are an owner of an enterprise business, you should seek other options.

PayWhirl Subscription Payments (4.8⭐ of 229 users)

PayWhirl has been around for about four years, but they haven’t managed to reach the number of users as some of their younger competitors. They are offering a free plan, free trials for their paid plans, and classic subscription options you can find on other Shopify subscription apps. In customer’s eyes, they are probably not special enough to spark their interest, but the ones who actually purchased this app are mostly satisfied with it.

Who is it for?

Since they are offering a free plan, PayWhirl is naturally a magnet for small businesses, or the ones that are just getting started on Shopify. Their pricing plans are suitable for medium businesses too, but it seems that the most expensive plan is lacking some features for enterprise merchants.

Pricing

PayWhirl is offering a Free to install plan and a 14-day free trial for each of the paid plans.

Free plan

• Unlimited subscriptions & orders
• Expert installation included
• Hassle-free migration
• Analytics & data exports
• Cancellation prevention flows

Pro plan ($9 per month)

• All Free features, plus
• Customizable email templates
• Enhanced support

Traction plan ($29 per month)

• All Pro features, plus
• Subscription automation suite
• Tag management automation
• Low inventory controls
• API & webhook access

Scale plan ($149 per month)

• All Traction features, plus
• Best rates for high volume
• Priority support
• Dedicated account manager

Key Features

• Deep analytics available
• Free migration from other subscription apps
• Cancelation flows and automatic payment retries
• Customer service based in US
• Easy integration powered by drag and drop interface

Pros & Cons

• Free plan suitable for testing the app
• Assisted and easy migration from other apps
• Flexible and fast customer support

Cons

• Scale plan not worth the money
• Free plan comes with a 3% transaction fee after first $5000 processed

Our Review

‍PayWhirl is not among the best Shopify subscription apps. They don’t have any standout features and their Scale plan is simply not worth the price gap. Having priority support and a dedicated account manager is always nice, but it is not worth $120 per month, especially if we compare them with the premium features of some of their competitors. It is still a nice option though, with good customer support, and a Free plan suitable for small businesses.

Yotpo Subscriptions (4.7⭐ of 173 users)

Yotpo is one of the most popular Shopify apps, but not in this department. Their SMS and email marketing app is trusted by thousands of users, and their subscription app is not on that level. However, customers who are using their other apps can try this one as well, because they are used to the Yotpo interface and customer service.

Who is it for?

‍Yotpo subscriptions is trying to target all businesses with their pricing strategy, but new merchants and small businesses will benefit the most from their offer.

Pricing

Yotpo is free to install, and continues to be free until you exceed $500 in monthly subscription sales. After that, they are taking 1% per additional sales.

Key Features

• No coding knowledge needed
• Easy and fast setup
• Your customers can customize their subscriptions
• Automated SMS updates
• Migration from any other app takes a maximum of 48 hours

Pros & Cons

• Reputable developer
• Great customer service
• Free plan suitable for small businesses

Cons

• Lacking options for enterprise clients
• Technical issues arise from time to time

Our Review

Yotpo subscriptions is clearly not the focus of this developer, since they have much more successful product to work on. This app is fine for testing out subscriptions and a starter pack for customers who don’t want to pay too much money, but for enterprise businesses, it simply lacks features and it is not stable enough to be an all-in-one solution for subscriptions.

Recharge Subscriptions (4.6⭐ of 1797 users)

Recharge subscriptions is one of the most popular Shopify subscription apps. It is one of the oldest ones as well since it was launched in 2014. It is user-friendly and it was always recommended as an all-in-one solution for subscription payments. However, in recent years, their rating is constantly dropping.

Who is it for?

‍Recharge subscriptions app is mostly catered towards enterprise clients since its price can be a bit steep for newly registered users. However, with a free trial available, even smaller merchants can test the tool and decide if is it worth paying a full subscription.

Pricing

Two paid plans are available, with a 30-day free trial for Standard.

Standard plan ($99 per month)

• Subscriptions
• Recurring Billing engine
• Integration library
• Recharge API
• Recharge SMS
• Customer Portal
• Payment Processing

Pro plan ($499 per month)

• Everything in standard
• Cancellation prevention
• Bundles
• Enhanced analytics
• Custom domains
• Gifting
• Enhanced customer portal

Key Features

• All-in-one solution for growth and retention
• This app can help you reinforce your subscription strategy
• Flexible and fully customizable API
• Customers can customize their own bundles
• Unified checkout independent of the contents of the cart

Pros & Cons

• Great integration with Shopify
• Lots of customizable options
• All-in-one package

Cons

• Steep pricing and lack of free plan
• Support sometimes doesn’t respond in a timely manner

Our Review

As one of the veterans in the market, it is clear that Recharge subscriptions had to work hard to stay competitive. For the past ten years, they managed to be consistent and continue being one of the best subscription apps for Shopify. The fact Recharge gives you everything you need for this type of service is the main reason why they stay relevant.On the other hand, the lack of a free plan and the inability to test the Pro plan with a free trial makes Recharge subscriptions unaffordable for merchants who are just getting started on Shopify. By working with Shopify clients, we earned lots of experience with this app as well and didn’t have any issues. However, there are reports about their support being sometimes slow, so you have to be aware of that if you decide to work with them.

Bold subscriptions (4.3⭐ of 386 users)

Bold subscriptions have been one of the biggest competitors of Recharge subscriptions several years ago, but they are also falling behind recently. With their Maximizer system, they are offering somewhat different packages compared to many other apps in this department, and they are also more affordable than many. That’s probably their biggest selling point.

Who is it for?

Bold subscriptions market themselves as an app that will maximize revenue at each point of the customer’s journey, by upselling them from the get-go. With their pricing system, Bold targets fast-scaling businesses, and ambitious newcomers in the world of Shopify.

Pricing

They are offering only one, Core plan, with a 30-day free trial.

Core-Unlimited plan ($49.99 per month)

• Unlimited Subscriptions & Subscribers!
• Pre-Paid
• Monthly & Annual Billing
• Unlimited Frequencies
• Dunning
• Reporting
• Mobile Friendly
• Cancel Flows
• APIs

Key Features

• Maximizers that increase revenue at every point of your customer’s journey
• Flexibility with the payments — offer pay-as-you-go or prepaid subscriptions
• Great APIs and developer tools
• Cancellation flows and automatic dunning management
• Free migration from other subscription apps

Pros & Cons

• User-friendly dashboard
• Affordable even for small businesses
• Fast-responding customer service

Cons

• Lack of customization options
• Reported problems after switching to new version of the app

Our Review

Bold subscriptions is a relatively affordable solution for small and medium e-commerce businesses. They have a unique system that focuses on each step of your customer’s journey, which makes them a bit too specific for some merchants. We tested Bold, and they are not on the level of Recharge, but they are a decent option to try out, especially for new businesses. Their 30-day free trial will give you enough time to test it out, with all the features available. There are reports of newer versions working worse than older ones, which is something you should have in mind. Nevertheless, Bold is still among Shopify subscription apps worth testing.

Shopify subscriptions (3.1⭐ of 91 users)

Shopify subscriptions is a free subscription app provided by Shopify. The fact it is free makes it a great starting point for venturing into subscription tactics, but otherwise, it has very limited options compared to many other apps listed in this review.

Who is it for?

As one of the few free Shopify subscription apps, this app is catered towards small businesses and the ones that are just starting out with Shopify. Of course, even enterprise businesses can use this app, but it probably won’t be enough to cover all their needs.

Pricing

Shopify subscriptions is completely free, there are no paid plans available.

Key Features

• This app allows you to offer auto-billed subscriptions with discounts
• You can allow your customers to cancel, skip or pause subscriptions
• Offers analyzing tools to measure your store’s subscription performance
• Customizable email templates for order confirmations or subscription performance
• Free transfer of existing subscription contracts to Shopify Subscriptions

Pros

• Completely free app
• Gives flexibility with managing subscriptions
• Free transfer of existing subscriptions

Cons

• Lots of glitches and lack of development
• Lack of dedicated support
• Not many options available

Our Review

As a free app, Shopify Subscriptions is good for testing, but a serious business needs much more than this. We wouldn’t recommend this app to any enterprise business, because it is not very reliable and lacks sufficient options for merchants with a large customer base.

Summing all up

In this guide, I covered all the best Shopify subscription apps I could find. Every app was tested, and there are options for everyone here. Although I ranked them from one to twelve in my opinion, that doesn’t mean you should automatically go with option number one. Testing several apps from this list, and then choosing the one that suits your needs the most, is the way to go.

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