If you own an e-commerce business, you are probably aware of the importance of email apps, that can help you with getting more customers and maintaining your presence among your followers.
On the other hand, there are so many Shopify email marketing apps that it is hard to know which is the best for your business.
In this guide, we will review all the most popular email marketing apps on Shopify, and you will be able to decide which app suits your business needs in the best possible way.
App
Best For
Standout Feature
Price
Yotpo Email Marketing and SMS
Customer engagement
Targeted messages
Starting from Free
AfterShip Email Marketing and SMS
Exquisite dashboard
Personalized email flows
Starting from Free
Avada Email Marketing
Personalization
Newsletter campaigns
Starting from Free
Sendvio Email Marketing
Extensive tracking tools
Premade workflows
Starting from Free
Seguno Email Marketing
Spam protection
Canva email templates
Starting from Free
Omnisend Email Marketing
Pre-made templates for summer sales
Collect and display product reviews
Starting from Free
Klaviyo Email Marketing and SMS
Segments and triggers
Personalized email and SMS flows
Starting from Free
Shopify Email
Shopify integration
10000 free emails monthly
Starting from Free
Mailchimp Email and SMS
AI-generated campaigns
Automations based on shopping behavior
Starting from Free
As a business owner, you need to think about and monitor many things. Growing a business from the ground up is a daunting task, and scaling a business after initial success is sometimes even harder.
Shopify email marketing apps play a very important role for Shopify store owners because email newsletters and email campaigns are the things that keep your business alive and kicking.
Without reaching out to potential customers, and your loyal buyers, people will lose interest in your business.
Choosing the right Shopify email marketing app depends on many things. First of all, you need to know how much you will spend monthly on the app, because you need to keep track of your expenses, as every successful business owner.
Secondly, you need to find out which app suits your business needs in the best possible manner, and in the end, you need to know if you got the most for your money.
In this guide, we will cover the best Shopify email marketing apps in detail, and help you with your decision.
Yotpo Email Marketing is a unique platform that combines email marketing with user-generated content to enhance customer engagement.
With its interesting features, Yotpo allows businesses to take advantage of reviews, photos, and social proof to create personalized email campaigns that drive sales.
Yotpo is perfect for Shopify businesses looking to enhance their email marketing efforts with user-generated content. It's ideal for those who want to build trust with their customers by showcasing authentic reviews and social proof. That means businesses that already had social media following before they opened Shopify stores might benefit from Yotpo the most.
Yotpo offers a range of pricing plans based on the number of features and services required. A Free plan is available.
Free to install
Starter Plan ($19/month)
Pro Plan ($59/month)
Premium Plan ($199/month)
Pros
Cons
Yotpo Email Marketing is an excellent choice for businesses looking to enhance their email marketing efforts with user-generated content. Its focus on reviews and social proof makes it a powerful tool for building trust and driving sales. While pricing can be a consideration for those with large contact lists, the value it provides in terms of features and integrations is well worth it. For businesses looking to increase engagement and boost sales, Yotpo is a solid investment.
AfterShip Email Marketing, SMS is easily one of the best Shopify marketing apps. It is trusted by thousands of users, has a great review score, and offers all-in-one marketing solutions to all Shopify store owners, big and small.
AfterShip Email Marketing, SMS is great for businesses of all sizes. With a Free plan and free trials for paid plans available, it draws attention from small businesses, and the ones who are just getting started on Shopify, but the scalability of paid plans makes it a great solution for medium-size and large businesses as well.
AfterShip offers a free plan with essential features and premium plans that provide access to more advanced tools. Pricing is based on the number of subscribers in your database. There is a Free to install plan available, and 7-day free trials are attached to premium plans.
Free to install
Essentials Plan ($11/month)
Pro Plan ($119/month)
Premium Plan ($179/month)
Pros
Cons
AfterShip is an excellent choice for e-commerce businesses looking for a straightforward and user-friendly email marketing solution. Because of its user-friendliness, this Shopify email marketing app is one of the highest-rated apps in the store. The number of features and scalable premium plans make this tool affordable for every Shopify store owner and make it easy to upgrade as you grow.
Avada Email Marketing is an email marketing tool designed for merchants who want to convert their leads and build long-term customer relationships. The app's focus is on automation and integration with other apps, in order to create a complete email marketing solution for Shopify merchants.
Avada Email Marketing is perfect for small to medium-sized e-commerce businesses because of its Free plan and scalable pricing. Merchants who don’t want to invest too much time in their email campaigns will love Avada since they have massive automation and template systems ready for use.
Avada offers a range of pricing plans based on the number of subscribers and features required. A Free plan is also available.
Free to install
Pro Plan ($16/month)
Advanced Plan ($47/month)
Pros
Cons
Avada Email Marketing is a tool that targets businesses of all sizes and wants to market itself as an all-in-one solution. This app is trusted by thousands of Shopify users, and has everything you need if you are a small to medium business owner. If you own an enterprise business, you might need an app with more features. Nevertheless, this is one of the best Shopify email marketing apps out there.
Sendvio is an app that is built specifically for Shopify, and it is one of the best Shopify email marketing apps in the growth department. Everything Sendvio does is targeted at re-engaging customers and nurturing subscribers. With scalable pricing, Sendvio is suitable for businesses of all sizes.
Sendvio is perfect for small to medium-sized e-commerce businesses looking for an affordable email marketing solution. Bigger businesses might seek options with more features, but Sendvio can cover the needs of enterprise businesses as well.
Sendvio offers a free plan with essential features and several paid plans based on the number of subscribers and features required.
Free to install
Standard Plan ($16/month)
Pros
Cons
Sendvio is one of the best Shopify email marketing apps, at least for people that discovered it. It is still not among the most recognizable on the market, but if it continues providing great support and offering essential email marketing features to its customers, we should see its numbers grow in upcoming years.
Seguno Email Marketing is a smart and efficient email marketing tool designed specifically for Shopify users. Seguno can also be used directly in Shopify admin, and it is constantly updated to work with all the latest Shopify themes. This is especially important for shops that are always searching for a modern, cutting-edge design. Its integrations, most notably with Back in Stock restock alerts can make it indispensable for your store.
Seguno is perfect for small to medium-sized Shopify businesses looking for a user-friendly email marketing solution with advanced automation capabilities. It's ideal for those who want to create personalized campaigns without spending too much time on manual tasks. Seguno's focus on automation and ease of use makes it an excellent choice for busy entrepreneurs who need a reliable marketing tool.
Seguno offers a free plan with limited features and a premium plan that provides access to all features. The premium plan is based on the number of subscribers in your database.
Free to install
Standard Plan ($35/month)
Pros
Cons
Seguno Email Marketing is a solid choice for Shopify store owners who want to set up their email campaigns fast, by using pre-made email templates. Fast support, great integrations, and user-friendly design made Seguno one of the most popular Shopify marketing apps in recent years. There are apps with more features, which are preferred by enterprise business owners, but if you own a small or a medium size Shopify store, you won’t make a mistake if you install Seguno.
Omnisend is one of the most well-known Shopify email marketing apps. It is focused on growing merchants’ email lists with pop-ups and landing pages, so it is a decent option for fast-scaling businesses. The app focuses on automation and segmentation as well, which makes it an excellent choice for businesses that are thorough and analytical.
Omnisend is ideal for medium to large-sized e-commerce businesses. That doesn’t mean small businesses should avoid Omnisend. In fact, the existence of a Free plan and cheap Standard plan makes it accessible for everyone. However, the features of the app are better suited for larger businesses.
Omnisend offers a free plan with essential features and several paid plans based on the number of subscribers and features required.
Free to install
Standard Plan ($16/month)
Pro Plan ($59/month)
Pros
Cons
Omnisend is a solid option for everyone who needs an all-in-one email marketing solution for Shopify. It can be pricey as you build bigger and bigger email lists, but their exit-intent popups and signup forms are great for building email lists. Omnisend has a user-friendly interface and good customer service, so even smaller businesses can take advantage of their Free and Standard plans.
Klaviyo has quickly become a leader in the email marketing niche, and it is definitely one of the most famous Shopify email marketing apps currently.
Klaviyo is an excellent choice for a wide range of businesses, from small startups to large enterprises. Its scalability and versatility make it an ideal solution for any Shopify store that wants to improve its email marketing campaigns and build stronger customer relationships.
Klaviyo offers a variety of pricing plans crafted for different business needs, and most importantly, there is a Free plan available. Also, all plans come with a free trial, so you can explore the platform before making a commitment.
Free Plan
SMS Plan ($15/month)
Email Plan ($20/month)
Pros
Cons
Klaviyo is one of the most popular email marketing solutions for Shopify store owners who are serious about maximizing their marketing efforts. While the pricing can be a consideration for those with large contact lists, the value it provides in terms of segmentation, personalization, and analytics is reasonable for the price you pay.Overall, for businesses looking to take their email marketing to the next level, Klaviyo is a solid investment.
Shopify Email is a free app, provided by Shopify itself, and it might be considered as a default option for store owners who are interested in email marketing. Because of these reasons, the capabilities of this email marketing Shopify app are somewhat limited.
Shopify Email is a good start for small businesses that are just starting out. As a free Shopify marketing app, it can cover certain basic needs of a Shopify merchant, and allow you to test this type of tool and figure out what else you might need. It's ideal for those who prefer a simple setup and operation without needing extensive marketing experience or technical skills. Since this app is developed by Shopify itself, you can manage email marketing directly from the Shopify admin panel.
Shopify Email offers a straightforward pricing structure based on the number of emails sent per month. The first 10,000 emails are free each month, and after that, you pay $1 per each 1000 emails sent.
Pros
Cons
Shopify Email is an excellent option for Shopify store owners who can’t afford a more serious tool yet. You can totally make something out of 10000 free emails monthly, and that’s the primary reason why you should consider this Shopify app.n the other hand, we can’t say it is among the best Shopify email marketing apps. It lacks features and templates you can find elsewhere. Therefore, this app is a solid option for merchants who are just getting started, but not for already established stores.
Mailchimp is one of the leading email marketing platforms known for its versatility and powerful features. However, their Shopify version doesn’t have the status, number of users, nor quality as their default email marketing tool. There is a free plan available so you can test this app out, but it is clear their developers didn’t invest even a fraction of the time in the Shopify app compared to their general email marketing tool.
Mailchimp targets businesses of all sizes, from startups to large enterprises. However, because of the lack of quality and stability of this particular app, it is mostly used by small businesses, purely because of its famous name, and the availability of a free plan.
Mailchimp offers a range of pricing plans to accommodate different business needs. The pricing is based on the number of contacts in your database. Free plan and free trials for paid plans are available.
Free Plan
Essentials Plan ($13/month)
Standard Plan ($20/month)
Premium Plan ($350/month)
Pros
Cons
It seems that Mailchimp wanted to translate the success they reached as a general email marketing tool to Shopify, but they failed to do it. Lack of support and work on the issues reported by users make Mailchimp one of the lowest-ranked Shopify email marketing apps. For merchants who have used this tool before and they are used to the interface and how Mailchimp functions in general it can be a solid option, but first-time users should definitely avoid it.
From Yotpo to the Shopify email marketing app, we covered all the best Shopify marketing apps in 2024. There is something for everyone on this list, but you should always be careful and try to choose the best possible option for your business.
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