Best Shopify Email Marketing Apps 2025 [Free & Paid]

Yotpo Email Marketing and SMS (4.9 ⭐ of 7848 users)

Yotpo Email Marketing is a unique platform that combines email marketing with user-generated content to enhance customer engagement. 

With its interesting features, Yotpo allows businesses to take advantage of reviews, photos, and social proof to create personalized email campaigns that drive sales.

‍Who is it for?

‍Yotpo is perfect for Shopify businesses looking to enhance their email marketing efforts with user-generated content. It's ideal for those who want to build trust with their customers by showcasing authentic reviews and social proof. That means businesses that already had social media following before they opened Shopify stores might benefit from Yotpo the most.

‍Key features

• Automate SMS and emails when customers sign up
• Customer data allows creating more targeted messages
• Flexible and transparent payments
• Extensive A/B testing

‍Pricing

‍Yotpo offers a range of pricing plans based on the number of features and services required. A Free plan is available.

Free to install

• Free 10000 emails per month
• Campaigns and automations
• Email and SMS subscriber tools
• 24/7 support

Starter Plan ($19/month)

• All in Free plus
• Campaign, flow and subscriber analytics
• A/B testing
• SMS chat

Pro Plan ($59/month)

• All in Starter plus
• Custom short URL
• Priority support
• Click to buy

Premium Plan ($199/month)

• Everything in Pro plus
• Dedicated CMS and onboard specialist
• Automated 2-way SMS conversations
• AI segments

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Pros

• User-Generated Content
• Extensive features
• Excellent customer support

Cons

• Pricing goes higher with a number of customers
• Sometimes hard to integrate with other apps

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Our Review

Yotpo Email Marketing is an excellent choice for businesses looking to enhance their email marketing efforts with user-generated content. Its focus on reviews and social proof makes it a powerful tool for building trust and driving sales. While pricing can be a consideration for those with large contact lists, the value it provides in terms of features and integrations is well worth it. For businesses looking to increase engagement and boost sales, Yotpo is a solid investment.

AfterShip (former Automizely) Email Marketing, SMS (4.9 ⭐ of 6344 users)

AfterShip Email Marketing, SMS is easily one of the best Shopify marketing apps. It is trusted by thousands of users, has a great review score, and offers all-in-one marketing solutions to all Shopify store owners, big and small.

‍Who is it for?

AfterShip Email Marketing, SMS is great for businesses of all sizes. With a Free plan and free trials for paid plans available, it draws attention from small businesses, and the ones who are just getting started on Shopify, but the scalability of paid plans makes it a great solution for medium-size and large businesses as well.

‍Key features

• Personalized email flows based on shopper behavior
• A/B tests and performance monitoring through one dashboard
• Pre-made templates for email and SMS
• Easy integrations with other Shopify apps

Pricing

‍AfterShip offers a free plan with essential features and premium plans that provide access to more advanced tools. Pricing is based on the number of subscribers in your database. There is a Free to install plan available, and 7-day free trials are attached to premium plans.

‍Free to install

• 3000 emails for up to 300 subscribers
• All popup features
• All conversion tools
• Analytics
• Coupons

Essentials Plan ($11/month)

• All in Free plus
• Unlimited emails for up to 500 contacts

Pro Plan ($119/month)

• All in Essentials plus
• Unlimited emails for up to 10000 contacts
• Upsell popups
• Unique coupon campaigns
• Product recommendations
• Countdown timer

Premium Plan ($179/month)

• All in Pro plus
• Customer segmentation
• AI-powered on-site recommendations
• Birthday emails
• Price-drop and back-in-stock emails

Pros

• Scalable pricing
• All-in-one solution for every business size
• Detailed email campaign templates

Cons

• Analytics could be better
• Lacking Free plan options

Our review

‍AfterShip is an excellent choice for e-commerce businesses looking for a straightforward and user-friendly email marketing solution. Because of its user-friendliness, this Shopify email marketing app is one of the highest-rated apps in the store. The number of features and scalable premium plans make this tool affordable for every Shopify store owner and make it easy to upgrade as you grow.

Avada Email Marketing, Automation, SMS, Pop-up (4.9 ⭐ of 1828 users)

Avada Email Marketing is an email marketing tool designed for merchants who want to convert their leads and build long-term customer relationships. The app's focus is on automation and integration with other apps, in order to create a complete email marketing solution for Shopify merchants.‍

Who is it for?

‍Avada Email Marketing is perfect for small to medium-sized e-commerce businesses because of its Free plan and scalable pricing. Merchants who don’t want to invest too much time in their email campaigns will love Avada since they have massive automation and template systems ready for use.

‍Key features

• Automation workflows
• Newsletter campaigns
• Customizable email templates
• Product recommendations and other personalization features

Pricing

‍Avada offers a range of pricing plans based on the number of subscribers and features required. A Free plan is also available.

‍Free to install

• 12000 emails
• 500 contacts
• Basic automation workflows
• Basic email templates
• Lead capture
• Push notifications

Pro Plan ($16/month)

• Unlimited email sent
• Unlimited automation workflows
• All email templates
• Branding removable
• Email and chat support

Advanced Plan ($47/month)

• All in Pro, plus
• Integrate Google and Facebook ads
• Dedicated account manager
• Deliverability and implementation

Pros

• Comprehensive features
• Great for businesses of all sizes
• Automation is top-notch

Cons

• Sometimes experiencing technical issues
• Problems with integrating with some Shopify themes

‍

Avada Email Marketing is a tool that targets businesses of all sizes and wants to market itself as an all-in-one solution. This app is trusted by thousands of Shopify users, and has everything you need if you are a small to medium business owner. If you own an enterprise business, you might need an app with more features. Nevertheless, this is one of the best Shopify email marketing apps out there.

Sendvio: Email Marketing & SMS (4.9 ⭐ of 491 users)

Sendvio is an app that is built specifically for Shopify, and it is one of the best Shopify email marketing apps in the growth department. Everything Sendvio does is targeted at re-engaging customers and nurturing subscribers. With scalable pricing, Sendvio is suitable for businesses of all sizes.‍

Who is it for?

Sendvio is perfect for small to medium-sized e-commerce businesses looking for an affordable email marketing solution. Bigger businesses might seek options with more features, but Sendvio can cover the needs of enterprise businesses as well.

‍Key features

• Pre-made workflows to prevent lost sales
• Transactional SMS for order confirmation
• Fully customizable email templates
• Extensive tracking tools

Pricing

‍Sendvio offers a free plan with essential features and several paid plans based on the number of subscribers and features required.

‍Free to install

• Up to 250 contacts
• 500 emails per month
• 165 SMS credits
• Email campaigns

Standard Plan ($16/month)

• Up to 1,000 contacts
• 3000 emails per month
• Branding removal
• Email reputation service
• Customer success manager
• $3 for every additional 1000 contacts with 3000 emails monthly

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Pros

• User-friendly interface
• Affordable pricing
• Powerful automation

Cons

• Limited Free plan features
• Basic reporting tools

Our review

‍Sendvio is one of the best Shopify email marketing apps, at least for people that discovered it. It is still not among the most recognizable on the market, but if it continues providing great support and offering essential email marketing features to its customers, we should see its numbers grow in upcoming years.

Seguno Email Marketing (4.8 ⭐ of 1145 users)

Seguno Email Marketing is a smart and efficient email marketing tool designed specifically for Shopify users. Seguno can also be used directly in Shopify admin, and it is constantly updated to work with all the latest Shopify themes. This is especially important for shops that are always searching for a modern, cutting-edge design. Its integrations, most notably with Back in Stock restock alerts can make it indispensable for your store.

‍Who is it for?

Seguno is perfect for small to medium-sized Shopify businesses looking for a user-friendly email marketing solution with advanced automation capabilities. It's ideal for those who want to create personalized campaigns without spending too much time on manual tasks. Seguno's focus on automation and ease of use makes it an excellent choice for busy entrepreneurs who need a reliable marketing tool.

‍Key features

• Canva email templates are available and editable within admin
• Built-in deliverability assistance and spam protection
• Fast customer support for all users, no matter shop size
• Manageable within Shopify admin

Pricing

‍Seguno offers a free plan with limited features and a premium plan that provides access to all features. The premium plan is based on the number of subscribers in your database.

‍Free to install

• Free up to 250 subscribers
• Unlimited emails
• Pre-built automation
• Design with Canva
• 200+ templates available

Standard Plan ($35/month)

• All in Free, plus
• Includes 2500 subscribers
• Price increases for each new 2500 subscribers
• Back in stock alerts
• Enhanced reporting
• Browse and cart abandonment

Pros

• Great integrations with other essential apps
• Canva email template designs available
• Manageable from Shopify admin

Cons

• Lacking some features
• Analytics are basic

Our review

‍Seguno Email Marketing is a solid choice for Shopify store owners who want to set up their email campaigns fast, by using pre-made email templates. Fast support, great integrations, and user-friendly design made Seguno one of the most popular Shopify marketing apps in recent years. There are apps with more features, which are preferred by enterprise business owners, but if you own a small or a medium size Shopify store, you won’t make a mistake if you install Seguno.

Omnisend Email Marketing & SMS (4.7 ⭐ of 5798 users)

Omnisend is one of the most well-known Shopify email marketing apps. It is focused on growing merchants’ email lists with pop-ups and landing pages, so it is a decent option for fast-scaling businesses. The app focuses on automation and segmentation as well, which makes it an excellent choice for businesses that are thorough and analytical.

‍Who is it for?

Omnisend is ideal for medium to large-sized e-commerce businesses. That doesn’t mean small businesses should avoid Omnisend. In fact, the existence of a Free plan and cheap Standard plan makes it accessible for everyone. However, the features of the app are better suited for larger businesses.

‍Key features

• Tools to easily grow your email lists
• Pre-made email marketing templates focused on summer sales
• Setup abandoned carts with one click
• Collect and display product reviews

Pricing‍

Omnisend offers a free plan with essential features and several paid plans based on the number of subscribers and features required.

‍Free to install

• Up to 500 emails per month
• Up to 60 SMS per month
• Access to email templates
• 24/7  Email support

Standard Plan ($16/month)

• All in Free plus
• Up to 6000 emails per month
• Up to 60 SMS
• 1000 published reviews per month

Pro Plan ($59/month)

• Everything in Standard plus
• Unlimited emails
• Unlimited SMS
• Unlimited reviews

Pros

• Constantly making improvements
• Great support
• Easy Shopify integration
• User-friendly

Cons

• Pricing increases with list size
• Missing some features compared to other apps

Our review

Omnisend is a solid option for everyone who needs an all-in-one email marketing solution for Shopify. It can be pricey as you build bigger and bigger email lists, but their exit-intent popups and signup forms are great for building email lists. Omnisend has a user-friendly interface and good customer service, so even smaller businesses can take advantage of their Free and Standard plans.

Klaviyo: Email Marketing & SMS (4.6 ⭐ of 2554 users)

Klaviyo has quickly become a leader in the email marketing niche, and it is definitely one of the most famous Shopify email marketing apps currently.‍

‍Who is it for?

‍Klaviyo is an excellent choice for a wide range of businesses, from small startups to large enterprises. Its scalability and versatility make it an ideal solution for any Shopify store that wants to improve its email marketing campaigns and build stronger customer relationships.

‍Key features

• Use data from Shopify and other apps
• Create segments and triggers
• Customizable templates for every specific page at the store
• Personalized email and SMS flows and campaigns

Pricing

‍Klaviyo offers a variety of pricing plans crafted for different business needs, and most importantly, there is a Free plan available. Also, all plans come with a free trial, so you can explore the platform before making a commitment.

‍Free Plan

•  Up to 250 contacts
• Free SMS up to 150 credits
• Templates for Email/SMS
• Forms and push notifications
• Segmentation and personalization
• A/B testing

SMS Plan ($15/month)

• Up to 1250 SMS credits
•  Library of multi-channel automated flows
• SMS AI
• Smart Opt-In, keywords and forms
• Customizable reports and attribution

Email Plan ($20/month)

• 251-500 contacts
•  24/7 email and 24/5 chat support
• Mobile push
• Branding removal
• All AI features

Pros

• User-Friendly Interface
• Advanced Segmentation
• Comprehensive Analytics
• Easy Shopify Integration

Cons

• Pricing Can Be High for Large Lists
• Learning Curve for Advanced Features

Our review

‍Klaviyo is one of the most popular email marketing solutions for Shopify store owners who are serious about maximizing their marketing efforts. While the pricing can be a consideration for those with large contact lists, the value it provides in terms of segmentation, personalization, and analytics is reasonable for the price you pay.Overall, for businesses looking to take their email marketing to the next level, Klaviyo is a solid investment.

Shopify Email (4.5 ⭐ of 1636 users)

Shopify Email is a free app, provided by Shopify itself, and it might be considered as a default option for store owners who are interested in email marketing. Because of these reasons, the capabilities of this email marketing Shopify app are somewhat limited.

‍Who is it for?

Shopify Email is a good start for small businesses that are just starting out. As a free Shopify marketing app, it can cover certain basic needs of a Shopify merchant, and allow you to test this type of tool and figure out what else you might need. It's ideal for those who prefer a simple setup and operation without needing extensive marketing experience or technical skills. Since this app is developed by Shopify itself, you can manage email marketing directly from the Shopify admin panel.

‍Key features

• First 10000 emails in the month are free
• Developed by Shopify itself
• Manageable from Shopify admin directly
• User-friendly interface

Pricing

‍Shopify Email offers a straightforward pricing structure based on the number of emails sent per month. The first 10,000 emails are free each month, and after that, you pay $1 per each 1000 emails sent.

Pros

• Free
• Great for testing out email campaigns and strategies
• Manage campaigns directly from Shopify admin

Cons

• Limited features
• Doesn’t cover the needs of enterprise businesses

Our review

Shopify Email is an excellent option for Shopify store owners who can’t afford a more serious tool yet. You can totally make something out of 10000 free emails monthly, and that’s the primary reason why you should consider this Shopify app.n the other hand, we can’t say it is among the best Shopify email marketing apps. It lacks features and templates you can find elsewhere. Therefore, this app is a solid option for merchants who are just getting started, but not for already established stores.

Mailchimp: Email & SMS (3.2 ⭐ of 548 users)

Mailchimp is one of the leading email marketing platforms known for its versatility and powerful features. However, their Shopify version doesn’t have the status, number of users, nor quality as their default email marketing tool. There is a free plan available so you can test this app out, but it is clear their developers didn’t invest even a fraction of the time in the Shopify app compared to their general email marketing tool.

‍Who is it for?

‍Mailchimp targets businesses of all sizes, from startups to large enterprises. However, because of the lack of quality and stability of this particular app, it is mostly used by small businesses, purely because of its famous name, and the availability of a free plan.

‍Key features

• SMS-based promotions
• Automations based on shopping behavior
• Predictive segmentation
• AI-generated campaigns

Pricing

‍Mailchimp offers a range of pricing plans to accommodate different business needs. The pricing is based on the number of contacts in your database. Free plan and free trials for paid plans are available.

‍Free Plan

• Creative assistant
• Sign up forms
• Social posting
• Facebook ads
• Instagram ads

Essentials Plan ($13/month)

• Up to 50,000 contacts
• Email templates
• Advanced segmentation
• A/B testing
• 24/7 support

Standard Plan ($20/month)

• Up to 100,000 contacts
• Behavioral targeting
• Custom templates
• Enhanced reporting

Premium Plan ($350/month)

• Over 200,000 contacts
• Advanced reporting and insights
• Dedicated account manager
• Priority support
• Custom integrations

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Pros

• Can send hundreds of thousands of emails
• Great segmentation and analytics options
• Easy export/import

Cons

• High price
• Users report problems with a Sync option
• Sometimes the flows are not working properly

Our review

‍It seems that Mailchimp wanted to translate the success they reached as a general email marketing tool to Shopify, but they failed to do it. Lack of support and work on the issues reported by users make Mailchimp one of the lowest-ranked Shopify email marketing apps. For merchants who have used this tool before and they are used to the interface and how Mailchimp functions in general it can be a solid option, but first-time users should definitely avoid it.

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Summing all up

From Yotpo to the Shopify email marketing app, we covered all the best Shopify marketing apps in 2024. There is something for everyone on this list, but you should always be careful and try to choose the best possible option for your business.