If you're new to blogging on Shopify, you might be searching for inspiration from leading blogs in the ecosystem. Getting inspiration from successful stores is a great idea and we are here to guide you.
Our legitimacy to write about Shopify blogging:
Many of the blogs highlighted in this article were created using Bloggle. While Shopify's native blogging tools are decent, installing an app like Bloggle can enhance your capabilities and help you achieve your blogging goals
In this article, I will show you our 9 favorite Shopify blog examples (plus one bonus).
Before we delve deeper, you might be wondering; is all of this actually worth it? Can blogging really help me sell more products online, or is it just a clever marketing ploy by Shopify to get businesses to remain invested in its e-commerce ecosystem?
The answer is, it’s definitely worth it. As we speak, major companies from a range of industries use Shopify to sell products, talk to customers, and raise brand awareness online.
Let’s examine 9 best of the best Shopify blogs (+1 bonus) that caught our attention.
Veloforte has a sports nutrition blog made on Shopify and designed with the Bloggle Shopify app. They publish blog posts to educate readers about sports nutrition and contextually promote their products within the content using product carousels and single product elements with Bloggle.
What we love about Veloforte’s blog:
Cameras by Max is a specialist Shopify store for camera enthusiasts. It uses Bloggle as its primary blogging engine. The blog covers a variety of topics related to photography, such as camera comparisons, accessory reviews, and basic photography tutorials.
What we love about Cameras by Max’s blog:
Caribshopper is the biggest Shopify marketplace for authentic Caribbean products. It has a professionally designed blog (powered by Bloggle) populated by posts on all things Caribbean, especially the cuisine. You can find tropical recipes, ingredient comparisons, health benefits analysis, and more.
What we love about Caribshoppper’s blog:
Camera by Max, the best photography blog on Shopify
MTL Weights is Canada's premier weights retailer, offering high-quality, affordable home gym equipment at their Shopify store. They also run a successful fitness blog, created with Bloggle, which delves into a variety of fitness topics, from health and nutrition, to exercise tutorials and fitness shopping guides.
What we love about MTL Weights’ blog:
Polaar takes organic cosmetics to the next level with a range of products based on rare flora from the Arctic Circle. If you're wondering how one makes cosmetics from ingredients such as iceberg water, Siberian ginseng, or arctic cotton, you'll be happy to know that their Shopify blog is choke-full of content on these and related topics.
What we love about Polaar’ s blog:
Thula Tula is a Shopify store that sells sustainably and ethically crafted blankets made in South Africa. The company’s core values are compassion, community, and care, universal themes which are further developed through their blog content. And once again, Bloggle is what makes it all work.
What we love about the Thula Tula blog:
Mrs. Highbrow is a top-rated brow bar from the Netherlands with a strong Shopify presence. Their blog is a one-stop shop for everything eyebrow related. You can find eyebrow makeup tips, product showcases, interviews with experts from the cosmetics industry, and other pertinent content related to the culture of eyebrow care.
What we love about Mrs. Highbrow’s blog:
Lee Coreen is a fashion icon and entrepreneur, and her blog is a class above similar-sized fashion outlets on Shopify. She sells original, handcrafted, 100% vegan wallets and bags. Her Bloggle blog is a place where she talks about her love of travel, Greek architecture, and most of all animals.
What we love about Lee Coreen’s blog:
Ayr Barns is a Shopify blog that sells a curated list of artisanal handcrafted goods. The blog is powered by Bloggle, and it's mostly used to publish articles on countryside living, home cuisine, and wellness psychology.
What we love about Ayr Barns’ blog:
Flow Yoga is a Shopify blog and store for yoga enthusiasts. They sell yoga leggings, tops, mats, and other products that evoke the Far East. Their blog is like a New Age library full of advice on spirituality, wellness, nutrition, and yogic exercises.
What we love about the Flow Yoga blog:
The key takeaway from these examples is that fundamentals matter. You don’t need special skills or advanced strategies to run a successful Shopify blog. So Let’s summarise everything we’ve learned.
Here are 5 essential takeaways for Shopify blogging…
Products are the backbone of your Shopify content. Write about them often, and embed them into your posts where possible. This makes it easy for customers to seamlessly switch from browsing to buying once they’re ready.
Visuals are essential for keeping your blog posts lively and engaging. They are more effective at capturing viewers' attention than text. Use them throughout your blog as feature images, product images, diagrams, and everything else.
CTAs are the linchpin that makes it all work. Tactical use of CTAs within your content is essential for actually getting customers to buy something. Try to be creative with your CTAs - use context-appropriate naming, make them stand out by colouring them something vivid like red or orange.
Designing your blog with user experience in mind is essential for making your blog ‘click’ with customers. To this end, make sure your blog is functional, visually distinct, fast to load, easy to navigate, and thematically consistent.
Your blog content serves two important purposes - to nudge customers to convert and to help search engines divert traffic to your Shopify store. As you can see from the examples, your content should be divided into sections via headings, it should contain relevant SEO keywords, and should provide value to customers.
The easiest way to create beautiful Shopify blog posts is to use Bloggle, the best-rated Shopify blogging app.
Bloggle provides a selection of blog post templates for quick content creation. Here’s a quick guide on how to do it.
You can even use the experimental AI text generation feature to generate content on the fly. Just select AI Generated Content from Bloggle’s post-creation wizard.
All of the examples we’ve discussed were made using Bloggle. Using these blogs as inspiration is a great way to get started with Shopify blogging. It’s also a great way to learn about blog post design.
If you’re keeping track of your blog’s performance (and you definitely should), you can select posts that are performing well, and turn them into templates.
If you’re new to blogging on Shopify, you probably have a couple of questions on your mind, probably along the lines of:
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Design & preview before you publish
Create unlimited articles during the trial
Finally get the personalized Shopify blog your brand deserves