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15 Best Shopify Blog Examples (That Are Successful)

Published on Feb 02, 2023

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Updated on Feb 19, 2024

Julien Mamalian

CEO, Bloggle

Introduction

"Marketers who prioritize blogging are 13x more likely to achieve a positive ROI," declares HubSpot. Yet, if we were to dissect the anatomy of those profitable blogs, we'd find a unique subset that transcends typical success—Shopify blogs that have become the cornerstone of their brand's digital empire. But how do they do it? What elevates an ordinary Shopify blog into an inspiring, profit-driving machine? Today, we're not just offering tips; we're handing you the architect's plans to build your Shopify store into a towering structure of engagement and conversions. And we're not talking abstract theory here. Each strategy is illuminated by an example Shopify blog post that has already turned the blueprint into a skyscraper.

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  • We're the creators of Bloggle, a dynamic Shopify blog builder available on the Shopify App Store that fills the gaps in native Shopify blogging capabilities.
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  • Your peers adore us: We have a stellar 4.9/5 rating on the app store.
  • We've already empowered 55,000+ blogs written using our versatile app.
  • Under our guidance, users have reported up to a 10x boost in Search Engine Optimization (SEO) traffic and revenue.

So, if you're a merchant looking to elevate your Shopify experience, you're in expert hands.

Table of Contents

Our favorite blogs in video



15 timeless Shopify blog examples to get you inspired

Blog Example #1: NOVOMA - Create Product-Focused Articles

When it comes to e-commerce, your products are the stars of the online store. Yet, a product-focused article is a magnifying glass that brings the intricate details and unique selling propositions to the forefront. This is exactly what NOVOMA accomplishes with their in-depth articles, like this one focused on dietary supplements for arthritis.

Why this tip is crucial for Shopify blogs:

Creating product-focused articles achieves multiple objectives. First, it boosts revenues from the blog. Second, it offers in-depth information that goes beyond what's available on the product page, allowing potential customers to make more informed decisions. Third, it positions your brand as an authority in your niche. Lastly, it capitalizes on long-tail keywords related to your product, enhancing your SEO efforts.

Practical takeaways:

  • Unearth the Why, not just the What: Don't merely rattle off features. Explain how each feature solves a genuine pain point for the customer. It's one thing to say a supplement is "packed with antioxidants"; it's quite another to explain how those antioxidants can combat cellular damage.
  • Evidence over Assertion: Making claims? Stand on solid ground. Reference scientific studies or verified testimonials to bolster your claims. Your audience doesn't want your content marketing strategy to speak; they want proof.
  • A Picture Speaks, but a Video Shouts: Text is essential, but multimedia adds layers to your narrative. Embed how-to videos or animated infographics that elucidate complex points. It's not just eye-candy; it's eye-opening.
  • The Power of the Collective Voice: Your customers are your best advocates. Feature real-world testimonials or user-generated content that shows your product in action. It's not just a review; it's a narrative that new customers can see themselves in.
  • The Nudge at the End: Close with an irresistible call-to-action that feels like the natural next step, not a sales pitch. And, don't forget to add internal links to relevant products or articles. You're not just directing; you're guiding.

Pro Tip: With the Bloggle app, you can insert products in each blog easily, using 4 different layouts (one product, product gallery, product grid, and product with text)

Blog Example #2: VELOFORTE - Collect Newsletter Leads from Your Blogs

Email newsletters are to digital marketing what oxygen is to fire—they fuel it. VELOFORTE ingeniously understands this, evident from their Fuel Better blog. Scroll through their articles, and you're greeted with an unobtrusive yet enticing newsletter form, inviting you to stay connected.

Why This Tip is Crucial for Shopify Blogs:

Newsletters are a direct line to your audience's inbox, bypassing the noise of social media. They offer a sustained relationship beyond the initial sale or interaction. This tactic is vital for a great blog, as it converts one-time blog visitors into long-term brand advocates.

Practical Takeaways:

  • Strategic Placement: Don't relegate your newsletter signup to the sidebar where it's easily ignored. VELOFORTE places it as you scroll, making it hard to miss yet non-intrusive.
  • Value Proposition: Give people a reason to subscribe. It could be an exclusive discount, a valuable e-book, or insider tips. Make it so irresistible that they can't help but sign up.
  • Minimalist Design: Keep the design of your signup form simple and in line with your brand aesthetics. A cluttered form can deter potential subscribers.
  • Quick and Painless: Require as little information as possible. The quicker the signup process, the higher the conversion rate.
  • Follow-Up Flair: Once they've subscribed, send a welcome email that reaffirms their good decision and sets the tone for future interactions.

Pro Tip: With the Bloggle app, you can integrate your Klaviyo account, allowing you to embed custom forms directly into your blog content

Blog Example #3: ANDREWS - Engage Readers Through Amazing Images & Improve Your Brand Awareness

If you ever doubted the selling power of visuals, ANDREWS puts those doubts to rest. Their Fall Coat Capsule blog functions like an interactive lookbook, beautifully capturing each item's intricate details and overall vibe.

Why This Tip is Crucial for Shopify Blogs:

Visuals do more than capture attention; they elicit emotion, create desire, and build trust. In an industry like fashion, where the visual aesthetic is paramount, compelling imagery can be your silent salesperson, steering the audience toward the buy button.

Practical Takeaways:

  • High-Quality Imagery: These aren't mere product photos in your e-commerce store; they're your product's visual resume. A high-resolution feature image reveals the quality of the fabric, the richness of the color, and the fit of the clothing. This level of detail can tip the scales from consideration to purchase.
  • Narrative Through Imagery: Imagine your blog as a lookbook. Each photo should be a visual chapter that adds to your brand story. Is your brand about luxury? Street style? Each image should evoke the emotions associated with your brand ethos.
  • Alt Text, The Unsung Hero: Alt text serves two very practical roles. It makes your blog accessible to a wider audience and helps search engines understand your content, enhancing your blog's SEO.
  • Captions that Add Context: Captions are more than afterthoughts; they are opportunities for subtle nudges. Use them to highlight unique features, share care instructions, or even mention a limited-time offer on your homepage or landing page.
  • Embedded Calls-to-Action: If someone is captivated by an image, seize the moment. Embed a subtle yet clear call-to-action within the image or caption. Think of it as your closer, the final pitch that could seal the deal.

Pro Tip: With the Bloggle app, we automatically resize images to optimize them for both your readers and the loading time. 

Blog Example #4: Thula Thula - Structuring Content for Both Eyes and SEO

Ever read an article and thought, "Wow, that felt easy to read and super informative"? That's the magic of high-quality content. Thula Thula gets this right in their blanket cleaning tips blog, which not only educates but also ranks #1 on Google for a term with 3,600 monthly searches.

Why This Tip is Crucial for Shopify Blogs:

Content that's easy on the eyes yet packed with info is the golden ticket to higher Google rankings and more satisfied readers. Better structure means longer dwell time, and that's a direct signal to Google that your blog is serving up something tasty.

Practical Takeaways:

  • The Roadmap Layout: Your article should guide readers like a well-designed map. Break down complex topics using headers and bullet points, which serve as landmarks, helping readers navigate your content easily.
  • The Spice Mix of Media: Articles need more than just words to feel complete. Think of visuals like infographics or images as spices—they enrich the content, making it more palatable and memorable.
  • Keywords in Hiding: Use your keywords in subheadings. This is a double win. It gives your SEO a boost without making the content feel like it's trying too hard to please search engines.
  • Self-Sufficient Sections: Each part of your article should stand on its own but also connect to the bigger picture. This is great for the reader who might be skimming and also makes future updates to the article a breeze.
  • Don't Keep Them Waiting: Slow load times are the enemy of engagement. Optimize your images and design elements to ensure that your beautifully structured article loads in a snap.

Pro Tip: With the Bloggle app, you can use prebuilt templates that are already perfectly structured 

Blog Example #5: Flowrette - Share Your Knowledge and Expertise in How-To Articles

Flowrette stands out as not just a retailer but also a mentor. Their articles, like how to make a bouquet of dried flowers, elevate their brand by offering valuable, educational content.

Why This Tip is Crucial for Shopify Blogs:

How-to guides and shared expertise help establish your brand as an authority in your field. This trust-building measure encourages readers to turn to your blog for valuable insights, deepening their connection with your brand.

Practical Takeaways:

  • In-Depth Tutorials: Take a topic you're knowledgeable about and break it down into a step-by-step guide. The more thorough, the better. People appreciate when you make complex tasks easy to digest.
  • Expert Insights: Share industry secrets or lesser-known tips that the average Joe wouldn't know. This adds a layer of exclusivity to your content and builds your brand's authority.
  • Visual Aids: Include demonstrative pictures or videos alongside your how-to guides. A visual representation can often explain what words alone cannot, making the learning process smoother for your readers.
  • Resource Lists: End your article with a list of tools or materials needed for the task at hand. You could even link to products from your own store, turning informational content into a subtle sales funnel.
  • Progress Tracking: Offer a way for readers to track their progress, whether through downloadable templates or interactive checklists. This adds an engaging, practical element to your guides.

Blog Example #6: GoGolf 365 - Add Videos to Your Blogs to Boost Reading Time

GoGolf 365 knows the value of the phrase "show, don't just tell." Their Golf Hamstring Stretch article features video content that complements the written word, boosting both engagement and reading time.

Why This Tip is Crucial for Shopify Blogs:

Videos enrich the content experience and make your blog more interactive. By offering a visual explanation to accompany your text, you can engage your audience in a more meaningful way, which in turn can lead to higher reading times and better SEO rankings.

Practical takeaways:

  • Topic-Relevant Videos: The video should align with the article's subject matter. A misaligned video can confuse readers and dilute your message.
  • Video Summaries: A brief written summary beneath each video can reinforce key points and make your content accessible to those who may not be able to watch the video.
  • Timestamps: If the video is long, include timestamps for different sections. This helps the reader jump to the part that interests them the most.
  • Call-to-Action in Video: Embed a CTA within the video itself. This can be a verbal mention by the presenter or a clickable button, directing viewers to take the next step.
  • Video Transcripts: Offer a full transcript of the video. This not only aids accessibility but also provides additional text for search engines to index.

Pro Tip: With the Bloggle app, you can insert videos into your articles, from YouTube, Vimeo or even use videos downloaded into Shopify files. The videos are fully responsive and full-size

Blog Example #7: Sanbe Beauty - Add CTAs to Reduce Bounce Rate and Increase Engagement

You know how it feels when you're engrossed in a captivating article and suddenly, you're unsure what to do next? Sanbe Beauty doesn't leave you hanging. In their 2023 Valentine's Day Gift Guide, they use Calls to Action (CTAs) to nudge you gently toward the next logical step, whether it's reading another related post or checking out a related product.

Why This Tip is Crucial for Shopify Blogs:

A good CTA is like a GPS for your blog, directing readers where to go next. It can turn a casual browser into an engaged customer, and that means not just more sales, but also a more vibrant and interactive community around your brand.

Practical takeaways:

  • Contextual CTAs: If you're talking about a specific product, insert a 'Learn More' or 'Buy Now' button right there. It's like a waiter offering the dessert menu right after you've enjoyed your meal.
  • Actionable Language: Use clear, inviting words that spark action. Think of it as the difference between a friend saying, "You might like this movie" and "You have to watch this movie tonight!"
  • Visual Distinction: Your CTAs should catch the eye but not jar the senses. It should feel like a well-placed billboard on a highway, not a neon sign in a serene garden.
  • Track CTA Metrics: Keep an eye on how many clicks each CTA receives. It's your immediate feedback loop, like applause at the end of a performance, telling you what resonated with your audience.
  • Limit Choices: Ever been to a restaurant with a 10-page menu and felt overwhelmed? The same goes for CTAs. Guide your reader to one or two key actions, making the choice easier and more compelling.

Pro Tip: Bloggle lets you create stunning CTAs using your own theme buttons.

Blog Example #8: Platinum Sun - Add Social Sharing Buttons to Increase Your Number of Readers

Platinum Sun doesn't just hope you'll share its content; it makes it ridiculously easy for you with social sharing buttons. Take a look at their list of fun water activities, and you'll notice these buttons inviting you to share the adventure with your own network.

Why This Tip is Crucial for Shopify Blogs:

Social sharing buttons act like an open invitation to expand your content's reach. With just a click, your readers can spread the word about your brand, multiplying your audience without any extra effort on your part.

Practical takeaways:

  • Strategic Placement: Position your social buttons where they are most likely to be used—perhaps at the end of a compelling section or next to an exciting visual. It's akin to placing a tip jar where everyone can see it.
  • Button Design: Ensure the design of your buttons matches your overall blog aesthetics. Think of them as fitting in like a well-chosen accessory rather than standing out like a sore thumb.
  • Popular Platforms: Include buttons for social platforms popular among your target demographic. It's like speaking their language, making it easier for them to share.
  • Share Count: Display the number of times the article has been shared. It acts as social proof, akin to seeing a busy restaurant and concluding it must be good.
  • Prompt to Share: A little nudge goes a long way. Occasionally prompt readers to share the article if they found it useful, much like a speaker asking for applause if the audience agrees.

Pro Tip: With the Bloggle app, you can add social sharing buttons to let your readers share your blog with their social media community.

Blog Example #9: Love Fitness - Share Testimonials and Reviews

Imagine walking into a café and hearing everyone rave about the signature latte. You'd be more inclined to try it, right? Love Fitness taps into this psychology with their blog post, 2022 Reviews That Make Us Happy Dance. They showcase real people celebrating their products, which is about as convincing as a five-star Yelp review in big, bold letters.

Why This Tip is Crucial for Shopify Blogs:

Honest reviews and testimonials are the digital version of word-of-mouth recommendations for entrepreneurs. They offer a seal of approval from your community, making newcomers more likely to join the fan club. It's like having a squad of satisfied customers vouching for you, around the clock.

Practical takeaways:

  • Curated Selection: Choose testimonials that cover the range—happy customers, resolved concerns, and various products. It’s like having a playlist for every mood.
  • Visual Evidence: Whenever possible, include photos or videos alongside the testimonials. This kind of visual evidence adds another layer of trustworthiness.
  • Direct Quotes: Use the customer’s own words, but make sure they are easily readable. It’s like hearing a recommendation from a friend; the directness is impactful.
  • Author Attribution: Always attribute the testimonial to its source. An anonymous review has less weight than one attributed to a real, verifiable person.

Pro Tip: With Bloggle, you can use our embed code section to add a review gallery from your review app, like Yotpo or JudgeMe

  • Update Regularly: Just like you'd update a portfolio, keep your testimonials fresh and current to show you're continually meeting customer needs.

Blog Example #10: Fig Linen & Home - Add Author Section to Show Google Your Expertise

Fig Linen & Home goes the extra mile to show you who’s behind their insightful articles. Check out their blog post on home décor inspired by Portuguese architecture, and you’ll notice a dedicated author section. This isn't a minor detail. According to Google's own quality rater guidelines, quality raters are advised to consider author expertise when evaluating content.

Why This Tip is Crucial for Shopify Blogs:

An author section serves multiple purposes: it builds credibility, fosters a connection with the reader, and, as per Google's guidelines, can positively impact how your content is rated.

Practical takeaways:

  • Author Bio: Don't just slap on a couple of sentences for your author bio. Make it meaningful. Highlight experience or expertise that directly relates to the blog post topic. It's a way to tell the reader, "Hey, I know what I'm talking about."
  • Linked Social Profiles: If your author is active on LinkedIn or has a portfolio, include those links. It allows the reader to delve deeper and get a fuller picture of the expert they're learning from.
  • Relevant Credentials: If your author has a degree in interior design and your blog is about home decor, that’s a detail worth mentioning. It adds weight to the words and can make your advice more compelling.
  • Recent Posts: Feature other articles by the author. If a reader likes what they're currently reading, they're more likely to want more from the same voice. It's a simple way to keep them engaged and on your site longer.
  • Photo: A picture is worth a thousand words, right? A professional photo can convey credibility and make the article resonate more with the reader.

Pro Tip: Bloggle lets you add as many authors as you want. You can also add an author section in each of your blogs, keeping Google recommendations in mind.

Blog Example #11: LUME SIX - Interview Industry Experts or Your Buyers to Boost Trust & Credibility

LUME SIX takes content creation to a different level by featuring interviews with industry experts. For instance, in their blog post Getting to Know Ella Conolly, Enduro Racer, they put the spotlight on a professional athlete, offering an insider's perspective that adds a layer of authenticity to their brand.

Why This Tip is Crucial for Shopify Blogs:

Securing interviews with industry experts or even satisfied customers can significantly enhance your blog’s credibility. It’s a direct channel to insights or experiences that you alone can't provide, making your blog a go-to source for valuable information.

Practical takeaways:

  • Identify the Right People: Choose interview subjects that your readers will find relevant and interesting. The aim is to add value, not just fill space.
  • Preparation is Key: Research your subject thoroughly before the interview. The better prepared you are, the more insightful your questions will be, enriching the content.
  • Transparency: Make sure to clarify whether the interview has been edited for clarity. This maintains the trust of your readers who value unfiltered information.
  • Shareable Snippets: Use pull quotes or highlighted sections from the interview that readers can easily share on social media. It’s a way to extend the life of your blog post.
  • Follow-Up: If the interview raises questions or gets reactions from your readers, consider doing a follow-up post. It keeps the conversation going and your audience engaged.

Pro Tip: With the Bloggle app, you can use our interview template and save time the next time you want to add an expert or customer interview to your blog.

Blog Example #12: AYR Barns - Share Recipes

AYR Barns has an intriguing angle to their blog content. They offer delectable recipes like their Maple Pavlova with Seasonal Berries Recipe. This creative approach keeps readers engaged, offering culinary inspiration alongside their primary offerings.

Why This Tip is Crucial for Shopify Blogs:

Adding recipes or other lifestyle content transforms your blog from a mere sales channel to a hub of varied, engaging content. This can deepen the relationship you have with your readers and keep them returning for more than just product information.

Practical takeaways:

  • Relevance: If you're thinking about sharing recipes, first ask yourself how it fits with what you’re selling. If you sell kitchenware, recipes are a no-brainer. But even if you sell something less directly related, like home decor, a cozy dinner recipe could still add value.
  • User-Friendly Format: When you write down the steps for the recipe, imagine you're talking to a friend who's new to cooking. Keep it simple, straightforward, and free of jargon.
  • Ingredient Lists: Don't assume everyone has access to the same groceries. If your recipe calls for a unique ingredient, suggest a few alternatives. It's an inclusive move that your readers will appreciate.
  • Visuals: Pictures aren't just for show; they guide the reader. Use crisp, well-lit photos that show key steps of the recipe, or the final result, to help readers know they're on the right path.
  • Community Input: After sharing the recipe, invite your readers to share their experiences or tweaks in the comments. It’s like hosting a virtual dinner party where everyone can contribute to the conversation.

Pro Tip: With the Bloggle app, you can use our recipe template to save time and effort. You can also add a Recipe Header section to easily display recipe information with your readers.

Blog Example #13: Hord - Add Engagement Hooks to Keep Leads Reading

Hord keeps readers engrossed with clever engagement hooks in their blog posts. Take a look at their piece on Celebrating Back to School the Hord Way, and you'll notice how they weave in compelling elements that make you want to read more.

Why This Tip is Crucial for Shopify Blogs:

Engagement hooks seem like just add-ons; but they are essential tools to maintain reader interest. A well-placed hook can turn a casual reader into a loyal follower by providing a reason to stay on the page longer.

Practical takeaways (The kind of hooks you can use):

  • Surprising Facts: Drop a surprising fact or statistic early on to pique curiosity. It's the written equivalent of an eyebrow-raiser.
  • Questions: Pose questions directly to the reader. It’s a subtle invitation for them to engage mentally with your content.
  • Bold Statements: Make an audacious claim or statement — but be sure you can back it up later in the article to keep trust intact.
  • Short Anecdotes: A brief, relatable story can serve as an excellent hook. It pulls the reader into your world for a moment and creates a rapport.
  • Preview: Offer a sneak peek of what’s coming later in the blog post. It’s like showing the first few minutes of an exciting movie; the reader will want to stick around for the rest.

Blog Example #14: Remote Projects - Create Non-Product-Focused Articles

Remote Projects takes an editorial approach to their blog topics. In posts like Arnhem Land by Sam Chirnside, they step away from direct product promotion to offer something broader and equally enriching: a glimpse into landscapes and experiences.

Why This Tip is Crucial for Shopify Blogs:

Stepping outside the product-centric circle adds layers to your blog's appeal. Readers come for diverse content, making your blog a destination for more than just shopping.

Practical takeaways:

  • Topic Diversity: Think beyond your product line. Articles about lifestyle, industry trends, or even travel can bring in readers who may later explore your products.
  • Quality Over Quantity: If you're stepping into broader content, make it worth the read. Poorly researched or generic articles can do more harm than good.
  • Cite Sources: If your article mentions studies, historical events, or statistics, cite your sources. It builds credibility and shows you've done your homework.
  • Guest Writers: Consider inviting experts in the field you're writing about. It can offer fresh perspectives and elevate the content quality.
  • Reader Polls: Occasionally run a poll asking what non-product topics your readers are interested in. It keeps them involved and helps you tailor future content.

Blog Example #15: Wishtrend - Organize Your Blog to Make It Easier to Navigate

Wishtrend has its finger on the pulse of user experience. Their blog, Wishtrend Glam, is a case in point: its blog page structure and blog layout make it incredibly easy for readers to navigate through a variety of beauty and skincare topics.

Why This Tip is Crucial for Shopify Blogs:

Ease of navigation is often an overlooked aspect of blog design, yet it’s integral for retaining reader interest. A well-organized blog template can turn sporadic visits into regular reading sessions.

Practical takeaways:

  • Categories & Tags: Use them wisely to help readers find what they’re looking for. Wishtrend does this exceptionally well by categorizing posts into beauty tips, skincare routines, and more.
  • Search Functionality: Make sure your blog has an easily accessible search bar. Readers often visit with a specific question in mind; help them find the answer quickly.
  • Featured Posts: Highlight some of your best or most relevant posts to give new readers a starting point and a sense of what your blog offers.
  • Breadcrumb Navigation: This simple UI element can make a world of difference in how readers explore your blog. It lets them know where they are and how to backtrack.
  • User-Centric Design: When in doubt, think from a reader's perspective. Test your layout on different devices to ensure it’s responsive and user-friendly.

Pro Tip: Bloggle offers a way to create a custom theme template for each blog category, allowing you to add navigation or a search bar to your blog.

Conclusion

Having gone through 15 distinct strategies from successful Shopify blogs, you're now armed with a playbook to elevate your own blog's performance. If you came here looking for an example Shopify blog post to guide you, know that you've found an entire arsenal of them. The insights are practical and actionable, waiting for you to apply them to your blog.

The next steps are clear: go to your Shopify theme’s page builder and put these strategies into practice. Your Shopify blog can transform from a mere webpage into a dynamic cornerstone for customer engagement and brand growth. The strategies are laid out; the next step is application.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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