How to Add a Blog to Shopify and Create Beautiful Posts

Published on Dec 12, 2022

Julien Mamalian

CEO, Bloggle

One of the most effective ways for increasing visitors and sales for your Shopify store is by adding a blog. So it’s no coincidence that Shopify provides a built-in blogging feature directly on the platform.

In this article, we will demonstrate how to use Shopify’s native blog editor to create your own blog posts. As a bonus, we’ll help you elevate your blog posts through the use of Bloggle, our very own blogging app.

With Bloggle, you can:

  • Create beautiful blog posts with just a few clicks.
  • Customize the layout and design of your Shopify blog.
  • Design reusable templates for faster content production.
  • Ensure your content is SEO friendly and optimized to increase ranking and get more traffic from Google.
  • Improve your conversion rate with advanced features such as embedded products, custom CTA buttons, and email signup forms.

How to add a blog to Shopify

Let‘s first go over the process of adding Shopify’s default blog to your store.

1. Log in to your Shopify account.

2. Navigate to Sales channels>Online Store>Blog posts.

3. Click Manage blogs.

4. Click Add blog.

5. Complete the following steps:

  • Title – the name of the blog.
  • Page title – title to appear on search engine results pages.
  • Description – description snippet to appear on search engine results pages.
  • URL and handle – blog URL.
  • Enable or disable comments.
  • Select a Theme template.

6. Click Save.

Your Shopify blog is now ready for publishing content.

How to design your blog page

Shopify‘s blogging engine doesn‘t provide a direct way to design the layout of your blog category page. You can tinker with visual settings for individual on-page elements, but you’re stuck with the default layout. Fortunately, Bloggle provides you with the necessary tools for creating and editing the layout of your blog.

Let’s now cover how to install Bloggle in your Shopify store.

How to install Bloggle

1. Navigate to the official homepage.

2. Click the Install Bloggle button in the top right.

3. Log in to your Shopify account when prompted.

4. Click Add on the Bloggle Shopify App Store page.

Bloggle is now ready to use.

How to customize blog category layout with Bloggle

Bloggle provides several settings which you can customize to give your blog a unique look. To access the settings:

1. Click Apps from your Shopify admin dashboard.

2. Select Bloggle from the list of installed apps.

3. Click the Blog Layoutbutton from the Bloggle Dashboard page.

The Blog Layout page provides the following customization options for your blog:

  • You can click mobile, tablet, or desktop icons to switch between different views.
  • Title & Header lets you customize title style and position.
  • Navigation & Search lets you create a custom navigation menu, manually or automatically.
  • Articles lets you control how articles are arranged for display on different devices.
  • Labels lets you set button labels and empty blog labels.
  • Custom CSS lets you import a custom CSS code.
  • Settings lets you define your blog’s width.

Once you’ve finished customizing the layout, click Save. Alternatively, click Save & Publish from the drop-down menu to go live with the changes.

How to create a blog post in Shopify

Creating a blog post in Shopify is very simple, and therein lies the problem. Besides the basic formatting options, there‘s not much here to help you optimize sales.

That said, it‘s useful to know how to make a basic post as a point of reference for further customization through Bloggle.

Let‘s go over the steps to add a blog post on Shopify.

1. Navigate to Sales channels > Online Store > Blog posts.

2. Click Add blog posts.

3. Provide the following details:

  • Title – self-explanatory.
  • Content – the content of your post, including formatted text, images, and embedded video.
  • Excerpt – short summary of the post to appear below the title in the article list.
  • Page title – title to appear on search engine results pages.
  • Description – description snippet to appear on search engine results pages.
  • URL and handle – blog URL.
  • Visibility – toggles the visibility of the post in the article list.
  • Featured image – image to appear in the post header.
  • Author – author of the post.
  • Blog – select which blog to publish (you can have multiple blogs within a single Shopify store).
  • Tags – content tags for easier organization.
  • Theme template – select a theme for the post.

4. Click Save.

If you set visibility to visible, the post will be published.

Additional blog post actions:

  • You can preview the post before publishing by clicking Preview.
  • You can browse between existing posts by clicking left and right arrow icons.

You can delete the post by clicking Delete blog post.

How to elevate your blog posts

To really make your blog posts stand out, you’ll want to switch to an advanced editor like Bloggle.

In contrast to the default editor, Bloggle comes with an extended list of customization options, as well as a live preview window. Bloggle is also the only editor on Shopify with built-in Search Engine Optimization (SEO) support. As you add content to your posts, Bloggle will analyze it and provide suggestions in line with current SEO best practices.

To demonstrate Bloggle’s features, we’ll walk you through the process of creating a post.

How to create a post in Bloggle

1. Click Apps from your Shopify dashboard.

2. Select Bloggle from the list of installed apps.

3. Click Create New Article from the Bloggle Dashboard page.

4. Select a template. Bloggle provides a number of prebuilt templates, or you can start with a blank template. You can also start with a saved template, if you’ve created one previously.

5. Click Next.

6. Add post settings:

  • Article title – self-explanatory.
  • Blog – select which blog to publish.
  • Article handle – the post’s URL, important for SEO.

7. Choose content creation method:

  • Manual Content – Create your own content.
  • AI-Generated Content – Use the built-in Writesonic AI to generate content.

8. Click Create Article.

Your post is now ready for editing.

How to import a post in Bloggle

To import a blog post in Bloggle from your Shopify blog:

1. Click Import Article from the Bloggle Dashboard page.

2. Use the search bar to find the post you wish to import.

3. Select the post from the drop-down suggestion menu.

4. Click Import in Bloggle.

After importing finishes, you can edit the post using the editor.

How to add content to a post in Bloggle

To add content to a blog post in Bloggle:

1. Switch to the Contenttab in the top-left of the screen.

2. Click Add Content.

3. Switch to the Bloggle blocks tab.

4. Select a block from the following categories:

  • Content: Heading, Paragraph, Quote, Two text columns, Summary, Table of content.
  • Products: One product, Products gallery, Product + Text.
  • Medias: Image, Two column image, Video, Text + Image.
  • Other: Button, Divider, Embed code, Klaviyo form, Recommended blog posts, Social share.

5. . The block is automatically added to the post.

Each block type has a customization menu for setting different parameters. The menu has two tabs:

  • Content.
  • Design & Margins.

The Content tab is unique for each block type. For example, the Heading block has the following parameters:

  • Title.
  • HTML tag.
  • Text style.
  • Text alignment.
  • Italics.
  • Font weight.
  • Text color.

The Design & Margins tab is the same for each block type. Use it to define the block’s:

  • Border radius.
  • Background color.
  • Top, bottom, left, and right margins.
  • Padding.

Once you’ve finished editing the block, end by clicking Save and Exit

You can also save the block for future use by clicking the Add to favorite button.

How to use the Bloggle product blocks

Bloggle can improve the conversion potential of your blog posts with the help of the nifty product block feature. The feature allows you to quickly add product listings, CTA buttons, email subscription forms, and other advanced elements to your posts.

To add a product block to a blog post:

1.  Create a new blog post, edit an existing one, or import one from Shopify.

2. Switch to the Content tab in the top-left of the screen.

3. Click Add Content.

4. Switch to the Bloggle blocks tab.

5. Select the Products category.

6. Select one of the available product blocks:

  • One product – a single product from your Shopify products list.
  • Products gallery – a carousel of products from your Shopify products list.
  • Product + Text – a single product accompanied by custom text.

7. Customize the product block using the Content menu:

  • Use the search bar to find the product.
  • Set product display and alignment.
  • Customize fonts with the Font Styles menu.
  • Add and configure a CTA button through the Product Button menu.
  • Configure additional options, including currency position and fixed image height through the Options menu.

8. Continue editing the post or click Save and Exit to finish.

How to change Bloggle post settings

To change the settings of a Bloggle post:

1. Switch to the Settings tab in the top-left of the screen.

2. Select setting category:

  • SEO – for specifying SEO title, description, and article URL.
  • Schedule – schedule a post for publication at a later date.
  • Blog Post Settings – for adding article title, summary, publication date, blog, author, tags, feature image, and alt image description.

3. Click Close.

How to improve SEO with Bloggle

Bloggle comes with a built-in SEO suggestion engine. This analyzes the content and layout of your posts to ensure compliance with SEO standards, and provides helpful suggestions on how to improve your post SEO.

Additionally, your can easily change your blog title and meta description and see how it will look in the Google search results.

You can access SEO suggestions by clicking the SEO button to the right. 

You can define the focus keyword for the article here as well as view suggestions for improvements. Suggestions are divided into color-coded groups:

  • Issues (red) – missing critical components, incorrect formatting, article length, etc.
  • Improvements (yellow) – components that need slight editing for optimal performance.
  • Already optimized (green) – components in line with SEO standards.

As a final note, you can enable SEO markup in the preview window by clicking the Show SEO Tags button in the top right. This will highlight content components with issues or areas that need improvement.

How to publish a post on Bloggle

Once you’ve finished editing your post, you can save it as a draft, publish it immediately, or schedule publishing for a later date.

  • To save the post, click the Save as Draft button in the top right.
  • To save the post as a template, click the Save as Template button in the top right.
  • To publish immediately, click the drop-down menu next to the save button, and select Save & Publish.
  • To schedule for publication at a later date, select Schedule from the drop-down menu.

Once the post is completed, click the Back button in the top left, next to the article title.

Getting started with Bloggle

Blogging is an essential component of any sales strategy on Shopify. To this end, we’ve covered everything you need to know about blogging on Shopify, including how to make beautiful, SEO-optimized posts with Bloggle. 

If Shopify’s native editor is not meeting your content production needs, consider switching to Bloggle. Start your free 10-day trial today.

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