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Julien Mamalian

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.

⟵ Back to Blogging on Shopify

How to Add a Blog Post to Shopify (There’s 2 Options!)

Published on May 02, 2024


Updated on May 02, 2024

As a Shopify store owner, you probably spend the majority of your time working on maximizing the revenue of your store. 

Most Shopify users are aware of different channels of traffic acquisition and ways to convert visitors to customers.

One of those channels is, of course, your Shopify blog

In this article, we will show you how to add a blog to Shopify with the default Shopify admin and also with our app - Bloggle.

Why trust us?

  • We're the creators of Bloggle, a dynamic Shopify blog builder available on the Shopify App Store that fills the gaps in native Shopify blogging capabilities.
  • We're a global force: 2000+ merchants across 60 countries have trusted us to amplify their voices.
  • Your peers adore us: We have a stellar 4.9/5 rating on the app store.
  • We've already empowered 55,000+ blogs written using our versatile app.
  • Under our guidance, users have reported up to a 10x boost in Search Engine Optimization (SEO) traffic and revenue.

How to add blog with Shopify admin

The process of adding your first blog to Shopify by using the default Shopify admin is straightforward.

  1. Go into your Shopify store, and from the menu on the left-hand side of your screen select “Sales channels” and then “Online store”.
  2. After that, you will see another menu under “Online store”. Select “Blog posts”, and click on the “Add blog post” button.
  1. After clicking that button, you will see a new page, where you can write and further optimize your blog post:
  1. On this page, apart from entering the title and adding the content, you can add excerpts, edit website SEO, select the visibility of your blog post, add an image, and select the section of the website you want the blog post to appear. The default section is News, but you can create and rename sections to better fit your requirements.
  2. In the end, you can add tags, and select the theme template for the blog post. When you finish, just click the “Save” button in the bottom right corner of the page.

How to add a blog to navigation menu

As we saw, how to add a blog to Shopify is fairly straightforward with the default Shopify admin. However, if you add blog to Shopify, and it doesn’t appear, in the navigation menu, you should follow these steps:

  1. Click on “Online store”
  2. Click “Navigation”
  3. In the menus section click “Main menu”
  4. Select “Add menu item”
  5. Click on “Search or paste a link”
  6. Select “Blogs” from the drop-down menu
  7. Click on the blog you want to appear in the navigation menu
  8. Select “Add”
  9. Click “Save menu”

How to add a blog with the Bloggle Shopify app

How to add blog to Shopify with the Bloggle Shopify app is even simpler than with the default Shopify.

Blogging on Shopify with Bloggle is way more advanced and customizable than with the default Shopify or any other blogging Shopify app.

  1. First, if you haven’t already, you need to install the Bloggle app from the Shopify app store. Search for “Bloggle” and “Bloggle complete blog builder”.
  2. When you install it, go to your Shopify admin, and from the menu on the left-hand side click on “Apps” and then choose “Bloggle complete blog builder”.
  3. After that, you will see this screen:
  1. Click on “Create a blog post”.
  1. After that, you can select a template that is premade by Bloggle, or choose one of your templates. This option is very helpful, especially to new Shopify users and the ones that don’t have too much time to optimize their Shopify blog.
  2. After selecting the template, you will need to name your blog and put additional info about it before going into the blog building section:
  1. After clicking “Next”, you can finally start creating your blog:

Another cool feature that Bloggle offers to their users is having AI writing the content for them. However, it is still better to create your unique content than relying completely on the AI.

  1. After clicking “Create article” the blog building page will appear:

As you can see, Bloggle blog builder has many more options than the default Shopify blog builder.

You can check out your SEO score directly, and choose pre-made elements to include in your blog post, and the formatting of the blog post is much more straightforward. With Bloggle, you can add products to your blog post, you can easily optimize titles and meta descriptions, sort blog posts, add the table of contents, add a sidebar, CTA, tags, categories, and videos.

Of course, all these things are boosting your blog visibility and conversion rate.

Is blogging on Shopify worth it?

Shopify doesn't focus much on blogs; it has limited categorization options and a clunky URL structure with little user control. Luckily, Bloggle is here to erase those shortcomings.

If your main goal is to sell products, which is likely since you're using Shopify, Bloggle is an essential app to have for optimizing blogs. With Bloggle, you can effectively optimize your blog for search engines and attract new visitors.

Overall, despite some drawbacks, blogging on Shopify is worthwhile.


What do I need to start a blog on Shopify?

You don’t need anything apart from a Shopify account. However, having Bloggle installed is recommended.

How do I add a new blog post to Shopify?

First, go into the Online store, and then select Blog posts. Click on Manage Blogs and then Add blog.

How do I edit or delete a blog post in Shopify?

Navigate to "Online Store" and then "Blog Posts" in your Shopify admin and after choosing a blog post, you will get options for editing or deleting it.

Are you ready to start your blogging journey?

Adding a blog to Shopify is a straightforward process, both with the default Shopify and Bloggle editor. 

For users who need just a simple blog on their Shopify store, default options are enough. 

However, if you want to scale your operations up and elevate your presence online, we recommend you install Bloggle blog builder, it is everything you will ever need for blogging on Shopify.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

Finally  get the personalized Shopify blog your brand deserves

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