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Julien Mamalian

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.

⟵ Back to Blogging on Shopify

Blogging on Shopify (Complete Guide + Limitations Explained)

Published on Apr 03, 2024


Updated on Apr 06, 2024

As a Shopify store owner, you are probably aware of the importance of blogging on Shopify. Blogs are crucial for driving traffic to your Shopify store, branding, and making your whole online presence better.

Your Shopify store needs to have quality pictures of your products, they need to be presented appropriately to your customers, and the layout of your website needs to be appealing.

The same goes for the blog section — explaining the benefits of your products further, and the role of blog in branding can be key in seeing those conversions going up.

Shopify’s blog has some limitations that Bloggle app can solve for you, and in this guide, we will address all of them, show you many examples of successful blogs on Shopify, and give you a complete overview of Shopify for blogging.

Why trust us?

  • We're the creators of Bloggle, a dynamic Shopify blog builder available on the Shopify App Store that fills the gaps in native Shopify blogging capabilities.
  • We're a global force: 2000+ merchants across 60 countries have trusted us to amplify their voices.
  • Your peers adore us: We have a stellar 4.9/5 rating on the app store.
  • We've already empowered 55,000+ blogs written using our versatile app.
  • Under our guidance, users have reported up to a 10x boost in Search Engine Optimization (SEO) traffic and revenue.

Why should you consider Shopify for blogging?

Blogging on Shopify is one of the essentials when it comes to improving your shop visibility. The most obvious benefit is driving traffic to your website, and subsequently, getting more conversions for your shop. However, there are several more things that Shopify blogs can do for you, and here is the list:

Driving organic traffic to your website

One of the primary reasons to integrate blogging into your Shopify store is the significant impact it has on driving organic traffic. Search Engine Optimization (SEO) is a critical factor for any website aiming to improve its visibility in search engine results. 

Through blogging on Shopify, you can produce valuable content that is optimized both for search engines and your potential customers. If you outrank your competitors for the same keyword with the buyer intent keyword, you will surely get more sales as well. 

Over 28% of the people click on the first Google result, with the numbers in steep decline as we are nearing the end of the first page.

Catch leads early in the sales funnel by creating informational content around your products

By blogging on Shopify, you can create content that captivates readers and sparks interesting in your products.

This reduces the friction typically experienced when transitioning from content to commerce, creating a smoother customer journey. 

Using blogs to convince potential customers they’re making a good purchase is one of the best strategies you can employ on your Shopify website.

Increase sales by promoting products through your blog

Promoting products through your blog directly is another way to increase sales. This step is a natural continuation of the previous one.

By integrating product promotions within your blog posts, you make it easy for readers to transition from learning about a product to making a purchase.

After you draw customers into the various sections of your sales funnel and move them toward conversion, you can also optimize the sales funnel better, by analyzing your buyers’ journey, and interlinked Shopify blog is one of the best sources for that.

We also have an article on how to add products to your blog posts on Shopify.

Drive community engagement

Blogging on Shopify doesn't just amplify your SEO efforts; it also creates opportunities for community engagement. 

Engaging content invites readers to interact with your brand, whether through comments, social sharing, or participating in discussions. 

This level of interaction builds a community around your brand, which creates returning customers and raises your conversion overall.

Create brand awareness

Beyond driving sales and engagement, blogging is an invaluable tool for brand awareness.

Through consistent and quality content publication, you can establish your brand's voice and carve out a distinct identity in the crowded e-commerce space. 

If your brand becomes recognizable compared to your competitors, the potential customers will gravitate towards your shop naturally.

Build relevant backlinks

Quality content on your Shopify blogs can attract backlinks from other websites, which is a vital SEO factor

These backlinks not only drive additional traffic to your site but also enhance your site's authority and credibility in the eyes of search engines. 

Consider writing long-form, pillar posts on your Shopify blog, that have the potential to outperform your competitors. Internal linking is also important because of search engine crawlers — it is a positive sign that your website has a clean structure.

Does Shopify have a blog feature?

The answer is yes - Shopify does have a blog feature

The platform acknowledges the importance of content in the e-commerce industry and has integrated a blog within its system. 

This feature enables store owners to publish, categorize, and manage blog posts with ease, making it possible to run a content marketing strategy parallel to their e-commerce activities.

However, the blog on Shopify is rather basic. You are doing an online business that revolves around presenting your products in the best possible way to potential customers.

If your products are not popping out as appealing, and you are not able to convince potential customers to buy them because of the limitations of Shopify blogs, you are losing money.

Getting more visitors to your website through organic search is the best way to increase the visibility of your blog. For that to happen, you need to master SEO, and blogs are an internal part of the strategy that drives people to the website through search engines.

That’s why you should consider getting a specialized Shopify app such as Bloggle blog builder to help you enhance SEO and design capabilities of your blog. 

What are Shopify’s native blog limitations?

You might have been wondering does Shopify have a blog option, and after learning it does, you are eager to know if are there any limitations to Shopify’s native blog.

When compared to dedicated CMS like WordPress, Shopify's blogging function exhibits certain limitations that could affect your content strategy and execution.

Customization limitations - Difficult to achieve a unique visual identity

One of the primary constraints lies in customization. Shopify's native blog templates present limited design options, which might not suffice for brands striving to establish a distinctive visual identity through their blogs. 

This lack of flexibility can hinder businesses whose content strategy leans heavily on unique and captivating visual presentations.

No advanced SEO features

From an SEO standpoint, while Shopify provides foundational SEO tools, it falls short of offering the advanced features that specialized blogging platforms boast. 

Essential elements such as detailed content analysis, advanced meta-tagging, and comprehensive SEO optimization recommendations are notably less potent on Shopify. 

This gap in functionality can be a stumbling block for businesses dedicated to refining their SEO strategies to achieve peak search engine visibility.

Poor content management

Shopify's blogging tool shows its limitations from a CMS standpoint. 

Although the platform allows for basic organizing, categorizing, and scheduling of blog posts, it lacks the advanced content management and analytics tools that platforms like WordPress provide. 

This can pose significant challenges for businesses that need additional content management options, such as scheduling their posts and organizing content in a special way.

Let us introduce Bloggle

Recognizing these limitations, we introduced Bloggle - the best Shopify blog app. Bloggle emerges as a robust Shopify blog builder, aiming to match the versatility and depth of platforms like WordPress. 

Whether it's breaking through design constraints, accessing advanced SEO tools, or leveraging superior content management capabilities, Bloggle is tailored to elevate your Shopify blog to new heights, ensuring that your brand's digital presence is as dynamic and effective as possible.

While Shopify excels as an e-commerce platform, its blogging capabilities, when compared to CMS like WordPress, reveal some limitations

These constraints primarily concern customization, advanced SEO features, and content management functionalities.

For instance, Shopify's native blog templates offer limited design options, which can restrict brands from fully realizing their unique visual identity within their blog. This can be a significant drawback for businesses whose content strategy relies heavily on a distinct and engaging presentation. 

This was one of the biggest reasons why we created Bloggle. Bloggle is the best Shopify blog builder that can elevate Shopify blogs to the level of WordPress and other CMS.

Additionally, from an SEO perspective, Shopify's blogging platform provides foundational tools but lacks the advanced options that specialized blogging platforms offer. Features such as detailed content analysis, advanced meta-tagging, and in-depth SEO optimization recommendations are less robust on Shopify. 

This can pose challenges for businesses aiming to fine-tune their content strategy for maximum search engine visibility. Luckily, Bloggle excels here as well! Our SEO tool will help you with choosing the focus keyword, and tags and show you the SEO score you reached after finishing optimization.

Content management is another area where Shopify's blogging function shows its limitations

The platform's interface for organizing, categorizing, and scheduling blog posts is straightforward but does not offer the sophisticated management tools or analytics that you can find on Bloggle. 

This can make it more challenging for businesses to manage a complex content calendar and analyze their blog's performance in detail.

How To Start Your Shopify Blogging Journey (+Example)

How to start a blog on Shopify? The answer to that question begins with a clear strategy and understanding of your content objectives

Before you dive into creating content, it's essential to define your target audience, the type of content that will resonate with them, and how your blog can serve both your brand's and your audience's needs. Once you have a solid plan in place, the technical steps to start blogging on Shopify are straightforward.

Keyword research is foundational in crafting your content strategy. It involves identifying the terms and phrases your target customers use when searching for products or information related to your industry.

Let’s imagine your Shopify store is specializing in t-shirts. Your keyword research might lead you to include keywords such as "fashionable t-shirts," "eco-friendly t-shirts," "how to style graphic tees," and so on. 

Tools such as Google Keyword Planner, Ahrefs, or SEMrush can help identify relevant keywords with high search volume but moderate to low competition, making it easier to rank in search engine results pages (SERPs).

Knowing your audience goes beyond demographic data. It's about understanding their lifestyle, preferences, challenges, and what they value in a product. 

For a t-shirt store, your audience might value sustainability, originality in design, or the versatility of the product. 

This understanding shapes the topics you choose and the angle you approach them from, ensuring your content resonates with and appeals to your target customers.

Example: Starting a Shopify Blog for a T-shirt Store

With keywords identified and a deep understanding of your audience, it's time to brainstorm content ideas. 

For a t-shirt Shopify store, topics could range from fashion tips to sustainability in the clothing industry, depending on what aligns with your brand and audience interests. Here are a few content ideas that could appeal to potential customers: 

  • How to Style Tees for Every Season: Offer fashion advice on how to make graphic tees a year-round wardrobe staple, suggesting pairings with other items and showcasing your products in each example.
  • The Journey of Your T-Shirt: From Design to Wardrobe: Share the story behind your t-shirts, including the design process, sourcing of materials, and manufacturing. This can highlight the quality and uniqueness of your products, as well as any ethical practices involved.
  • Why Eco-Friendly T-Shirts Matter: If your t-shirts are eco-friendly, create content that educates readers on the environmental impact of clothing production and how choosing sustainable options makes a difference. This not only informs but also aligns with the values of your target audience.

Creating great content is just the first step; promoting it is crucial to ensure it reaches your target audience. 

Utilize your social media channels, email newsletters, and even paid advertising to drive traffic to your blog. Engaging with your audience through comments or social media can also help build a community around your brand.

How to add blogs to Shopify?

If you're a Shopify store owner looking to diversify into blogging, the process of how to add a blog to Shopify is simpler than you might think. 

Shopify's design philosophy carries over into its blogging platform, making it accessible and easy to navigate.

  1. Log into your Shopify admin panel.
  2. Navigate to Online Store > Blog Posts.
  1. Click on "Add Blog." (This will create blog posts)
  1. Fill in the title, content, and any tags you wish to add.
  1. Customize the visibility settings according to your needs.
  1. Hit "Save" or "Publish," and voila! Your post is live.

That's the basic rundown to create a new blog post. However, if you're aiming for a more intricate setup, Shopify plugins can come into play, taking your blogging experience a notch higher.

Why Bloggle is a must-have for Shopify blogging

Bloggle is simply the best specialized blog builder available at the Shopify store. There are other AI apps, and complete page builders such as Shogun, PageFly, or Zeno, which are among the best Shopify apps, but there are no specialized solutions built for blogging on Shopify such as Bloggle.

Bloggle has a built-in responsive design because 54% of your visitors will come from Mobile. We will give you 10+ layout options you can get in just a few clicks, and make a blog post within minutes. Bloggle also knows that if you need to edit a product, it is a huge hassle to go and update old blog posts one by one. We will do it automatically!

We care about SEO, too. Our code is optimized in a way to boost your site speed, which will result in higher rankings in search engines.

These are only some of the benefits Bloggle offers. Check which plan fits your business better, we offer a 14-day free trial!

SEO Recommendations for Your Shopify Blog

If you are new to SEO, you should start doing it right from the get-go. In our complete SEO Shopify checklist we covered everything you need to know about Shopify SEO. After learning the basics, you should recognize what are the most important elements for your SEO strategy.

There is no successful Shopify blog without creating high-quality, relevant content. That is the foundation of any business because only great and relevant content that addresses the pain points and needs of your target audience can create interest and boost traffic to your blog.

by optimizing that content for keywords, you will tell search engines what is your page about and hopefully generate even more interest from the organic search.

Internal and external link building is pivotal for your ranking as well, while leveraging social media can give your Shopify blogs a second life by reaching more potential customers for your shop.

Shopify blog examples to inspire you 🌟

As we already mentioned, Shopify blogs have restrictions regarding the options you can use. Most of the Shopify blogs use the free Dawn theme, which is the default for the store. There are several other Shopify blog themes that convert and look beautiful.

There are many Shopify blogs you can draw inspiration from:


Gymshark focuses on fitness, workout tips, and athlete stories. They have built a strong community around its brand, and its blog plays a significant role in their strategy. There are many featured blog posts that keep readers engaged and motivated: 

  • Workout plans
  • Athlete interviews
  • Fitness challenges

Gymshark can help fitness enthusiasts independently of readers’ interest in their Shopify store. However, they use the blog to subtly promote their workout apparel, and the blog helps them convert readers into customers.


Beardbrand writes about beard care, grooming tips, and lifestyle content for men. This blog focuses on everything beard-related: 

  • Grooming tips 
  • Product recommendations 
  • Broader lifestyle content

The blog successfully positions the brand as an authority in men's grooming, fostering a loyal customer base. Giving tips and tricks to men converts them into customers as well, because Beardbrand cleverly uses their products in blog posts about beard-grooming.

The Farmers Dog

The Farmers Dog is a unique blog about pets, pet health, and nutrition.

It is very rare to find a blog that pays such attention to pets. The appeal of this shop is in the feeling that the store owner really cares about animals and the expertise they are showing about the topics they cover is mind-blowing. They are writing about:

  • Pet food
  • Pet care
  • Pet training

The Farmers Dog tries to position themselves as the authority in this niche and we think they succeeded. 

The products they sell are not heavily showcased in each of the blog posts on the website, but there is no need for that. 

This blog concept builds trust and even affection because the bond of the owner with their pet is strong. Therefore, everyone who writes about pets with such care and knowledge is certainly offering great pet products as well.

We also covered the best Shopify blog examples before, so check out our longer guide on this subject.

Overall, be unique, but still analyze the most successful examples of your competitors and draw ideas from their content.


Can You Really Blog on Shopify?

Absolutely, you can blog on Shopify! It's not just a storefront; it's also a platform where you can establish a blog that serves as a community hub, an informative resource, and a branding tool

How Do I Actually Begin Blogging on Shopify?‍

If you're scratching your head about how to start a blog on Shopify, don't worry. Shopify makes it simple. Go to your admin panel, select 'Online Store,' and then go into 'Blog Posts.' Click on 'Add Blog,' and you're off to the races.

‍Is Shopify Suitable for Dedicated Blogging?

Shopify is restricted in its blogging features so you should consider using Bloggle, as the ultimate blog builder for Shopify.

To sum things up

Blogging on Shopify is straightforward, and you can start in minutes! However, Shopify doesn’t give you enough options to shine and make your store stand out from the crowd. 

The native Shopify blog lacks customization and SEO options that are needed for enterprise businesses.

Shopify default blog option is enough for small shops and sellers who are just starting up or testing the platform, but if your shop is bigger, you should consider getting an upgrade. 

There are many apps in the Shopify store that can help you amplify the weak points of the native Shopify blog. Bloggle, as the specialized blog builder for Shopify, is among them.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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