Shopify comes with built-in support for blogging. But should you use it, and how can it be used effectively? To answer these questions and more, we’ve created an overview of all major Shopify blogging topics, complete with guides, tips, and practical examples. Here is everything you need to know about blogging on Shopify.
The first question is: are there advantages to blogging on Shopify over WordPress, or some other native blogging platform?
The answer is yes – there are definite advantages to running an e-commerce blog on Shopify. But there are a couple of disadvantages as well.
Let’s go over them briefly.
The advantages of blogging on Shopify are:
The disadvantages of blogging on Shopify are:
These disadvantages are not a deal-breaker when it comes to simple blogging, but they do limit what you can accomplish in terms of CRO (conversion rate optimization). The easiest way to fix them is by installing a dedicated blogging app such as Bloggle.
The answer depends on your specific use-case. There are 3 common use-cases that cover most users.
Let’s go over them in turn.
If you‘re already managing a Shopify store, blogging can help you accomplish a couple of different goals.
Blogging is a great way to help customers get more value from your products. For example, you can create tutorials, how-to posts, feature highlights, shopping guides, and other product-centric forms of content.
Another reason why you might want to add a blog to your Shopify store is to stay ahead of competitors. For example, if you consistently keep in touch with customers through regular content updates, they’ll be more likely to stick around, generating more up-selling and cross-selling opportunities.
If you’re just getting into Shopify e-commerce and don’t have much to spend on advertising, blogging can work wonders as your main sales channel.
Since hosting on Shopify is free, you can do effective inbound marketing by publishing focused, informative, SEO-ready content. It might take a while before your organic reach builds up and you start seeing an uptick in conversions, but it costs nothing and provides secondary benefits in the form of increased brand awareness and customer satisfaction.
If you’re a blogger looking for ways to monetize your work, opening up a Shopify store is not a bad way to go about it.
With the right Shopify blogging app, you’ll gain access to features usually present only on dedicated blogging platforms such as WordPress. This takes care of the content production part. As for monetization, you can sell merchandise, ebooks, video tutorials, webinars, and other products.
Blogging on Shopify is really straightforward.
Let’s briefly go over the steps.
To set up your blog, do the following:
To create and publish a blog post, do the following:
To learn more about blogging on Shopify, check out our article on how to add a blog to Shopify and create beautiful posts.
Instead of using the default Shopify blog editor, you can try Bloggle, our own Shopify blogging app.
Bloggle provides advanced customization options for your Shopify blog. It is easy to use, fully compatible with your existing content, and includes advanced features such as:
Here is a selection of our favorite Shopify blogs, along with brief explanations on why they work. Read our post on Shopify blog examples to see more.
Made for Home is a home decor blog with a thoughtful, organic design. They cover a range of topics including decor, fragrances, furniture, lighting, and dining apparel. They use high-resolution images paired with embedded product listings to make you fall in love with the tasteful, affordable items on sale.
Andrews is a fashion blog focused on style, creativity, and individuality. Their blog posts combine insight into psychology and aesthetics with subtle fashion advice and good deals for designer clothes.
Mexico in My Pocket is a simple food blog for lovers of Mexican cuisine. It showcases the power of simple layouts, useful content, and charming visual design. While you browse traditional and modern Mexican recipes, you can shop for quirky glassware, tasty snacks, and other Mexico-themed products.
The Future Rocks is a cleverly named blog about diamonds. Their content goes into great detail about the process of extracting, cutting, and polishing diamonds, giving customers an insight into the luxury world of artisanal jewelry.
Five Fields Decor & Design is a home improvement blog that helps you create your dream home. Its main selling point is the tutorial posts covering a range of home improvement topics. Giving readers something of value upfront is a great way to generate goodwill. It also helps with nudging customers to click the Buy button.
If you want to be a successful Shopify blogger, there are a couple of things to keep in mind as you create content for your blog.
Here are 7 best practices for Shopify blogging.
Before you start publishing content on Shopify, think about your blogging goals. Having a specific goal in mind for your blogging efforts will help you develop your blogging strategy over time. Typical Shopify blogging goals include:
Once you’ve set your goals, put them to practice by outlining a content strategy. This document will act as a guideline when you start writing posts. Your content strategy document should specify the following:
Your blog posts should provide tangible value to readers. This is what keeps them hooked to your content, and what might nudge them to spend money at your Shopify store.
The hallmarks of a quality blog post are the following:
Visuals help bring your blog posts to life. They’re also useful for breaking up long blocks of text, illustrating key points, visualizing data, and providing condensed explanations for complex topics. You’ll be working with images and video mainly, so it’s worth going over a couple of points relating to their use.
When adding images, be mindful of their placement, aspect ratio, and file size. Keep them evenly distributed throughout the text, make sure the aspect ratio works for different screen sizes and orientations, and make sure they’re compressed to save space.
When adding video, pay attention to length, file size, and captions. Short videos work best for embedding into posts, and this takes care of the file size issue as well. Captions should be provided for silent viewing.
Links are useful for a variety of purposes. They serve three important functions:
Two things to keep in mind here. First, don’t overstuff your posts with links. This used to be common in the early days of e-commerce, and search engines have taken steps to curb the practice. Second, keep links relevant to the topics you’re covering. Linking to frivolous or unrelated pages serves only to confuse the reader.
A blog post without interactive elements might be an interesting read, but it does little to improve the conversion potential of your Shopify blog.
Interactive elements include buttons, forms, product galleries, as well as links. Be mindful of their placement. CTA buttons work best when placed in the middle, or at the bottom of a post. Product galleries should go in product-focused sections. Forms are typically reserved for the end of the post.
SEO improves the odds that your content reaches its intended audience. It’s a big topic to cover, so we’ll just outline the basics here. Here are the key SEO factors of e-commerce blogging:
We have covered everything you need to know to get started with blogging on Shopify.
The rest will come with experience and practice. And to help you get there faster, we suggest giving Bloggle a try.
Boost your Shopify blog SEO & conversion
If you're tired of wasting time and money on creating boring articles using the native Shopify blog feature, then try Bloggle. Our successful merchants have already made the switch and are reaping the benefits.
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