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Julien Mamalian
After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.
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You got a great business idea, and started creating unique products.
Next, you created a Shopify store, and now you just need to get traffic and bring in the customers, right? Well, it is not that simple.
Even seasoned marketers sometimes struggle with conversion, and how to get sales on Shopify is one of the questions that is often on their mind. Just bringing traffic to the store and hoping it will naturally transform into paying customers usually won’t do the trick.
There are numerous reasons why Shopify sales are low for you, and this article will break them down for you, and help you increase Shopify sales.
Even the most beautifully designed website promoting unique products won’t be worth a dime unless you bring in potential customers.
We will assume that you did that first part of the job in the best possible way, and the time for the next step has come. It is not easy to bring traffic to your Shopify store nowadays, because the competition is as fierce as it gets, but there are several proven steps you have to make:
Search Engine Optimization (SEO) is critical for increasing your Shopify store's visibility. Optimize your website content, including product descriptions, meta descriptions, and images with relevant keywords to improve your rankings on search engines like Google. We talked about Shopify SEO in detail before, and you should definitely check out that guide.
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Social media platforms can drive significant traffic to your store. Create engaging content and use targeted ads to reach your audience. Platforms like Facebook, Instagram, and Pinterest are particularly effective for visual products and can be linked directly to your Shopify store.
There are many Shopify brands that built an enterprise business fueled by their social media pages. Here is an example of an e-commerce post that is targeting potential customers in the right way:
Develop a blog and a video channel related to your products. Providing valuable content helps attract and engage potential customers, leading them to your Shopify store. Topics might include how-to guides, product reviews, or customer testimonials. We can also help you with our intuitive, no-code, Shopify blog builder.
Collect email addresses through your website and craft personalized email campaigns to get leads and inform subscribers about promotions and new products. Email marketing is still the king in e-commerce, and remains one of the most direct ways to engage customers and drive traffic.
Invest in pay-per-click (PPC) advertising through Google Ads. This can help you reach a larger audience quickly. Carefully manage your budget and target your ads to ensure they reach potential customers interested in your products.
But first, you need to integrate Google AdSense into Shopify blog, and start slowly testing the system. Increase the investment only when you find a strategy that works for you, and avoid breaking the bank.
Ensure your Shopify store is mobile-friendly. A significant amount of web traffic comes from mobile devices, and a smooth mobile experience increases the likelihood of purchases and return visits.
Utilize tools like Google Analytics to track the traffic and behavior of visitors to your Shopify store. Analyzing this data helps you understand what works and what doesn’t, allowing you to make informed decisions to boost traffic and improve user engagement.
Implementing these strategies effectively requires consistent effort and adjustment based on performance metrics and market trends.
Have you followed our advice, or implemented similar strategies before, but you are still wondering how to generate sales on Shopify? Or, you got traffic, but you didn’t get Shopify sales?
Your website is beautiful, visually appealing, and completely up to standards at first glance, but still not converting enough?
There might be some hidden problems. For example, your visitors might be deterred from making purchases. Maybe your navigation is not clear enough, and important information like shipping policies and product details should be easy to find.
Also, don’t forget to make your CTA’s easy to spot and lead your customers directly to the cart. That’s the sure way to increase Shopify sales.
Trust is a major factor in e-commerce. Lack of reviews, insecure connections (not using HTTPS), or missing contact information can make your store seem unreliable.
Display testimonials, secure badges, and clear contact details to build trust. Without gaining trust, not even the best-looking and optimized website will convert visitors.
Products need to be showcased effectively to encourage purchases. Use high-quality images and provide detailed, compelling product descriptions.
Highlight the benefits of your products, not just the features. Check how industry leaders are doing that, and derive some tips and tricks you can use from their successful campaigns.
If your products are priced too high compared to competitors, visitors might browse but decide to purchase elsewhere.
Conduct market research to ensure your pricing is competitive. Consider promotions or discounts to entice first-time buyers.
You might be attracting visitors who aren't interested in your products. Review your marketing strategies and use analytics to understand your audience better.
All your marketing efforts should lead to reaching the demographic most likely to buy from you.
A complex or lengthy checkout process can lead to cart abandonment. The checkout process must be straightforward, offer multiple payment options, and consider allowing guest checkouts to make purchasing easier.
Customers often have questions or concerns before making a purchase. If your store lacks easy-to-access customer support, potential buyers may feel uncertain and leave without buying. Implement a live chat feature, ensure quick responses to inquiries, and provide comprehensive FAQs.
Engaging with visitors after they leave your site can bring them back to make a purchase. Use retargeting ads, email marketing, and social media to keep your brand in mind.
Don’t feel pushy if you do it — everybody does it, most of people don’t like seeing retargeting and follow-up emails in their inbox, but they will still often open them and make a purchase!
High shipping costs or long delivery times can be a dealbreaker for many customers. If possible, offer free shipping thresholds or faster shipping options.
If your store doesn’t clearly communicate why customers should buy from you rather than competitors, sales may suffer.
Make sure your USP (Unique Selling Proposition) is clear in every aspect of your marketing and on your website.
If you implement everything we talked about so far, you will get initial results. However, to elevate your store to a different level, and start scaling up your business, you’ll need to think about advanced Shopify sales strategies. If you want to complete the knowledge on how to get sales on Shopify, follow these advanced techniques:
Remarketing is a powerful strategy to re-engage visitors who have shown interest but left your Shopify store without purchasing.
Utilize dynamic remarketing ads that show specific products that visitors have viewed but not bought, encouraging them to return and complete the purchase. Advanced targeting can include time spent on site, bounce rate, or specific actions taken within the store.
Subscription services or loyalty programs provide a great incentive for repeat business. This can be particularly effective if you offer products that are regularly needed, like beauty supplies or health products.
Rewards for frequent purchases or subscriptions enhance customer retention and increase the lifetime value of each customer.
Use intelligent product recommendations to cross-sell related products or upsell higher-end alternatives during the checkout process.
For example, if a customer buys a camera, suggest camera accessories like lenses or cases as add-ons.
These strategies increase the average order value and improve customer satisfaction by making relevant suggestions.
Create discount tiers that encourage larger purchases. For example, offer a 10% discount on orders over $100, 15% on orders over $200, and 20% on orders over $300.
This encourages customers to spend more to reach the next discount level.
If a significant portion of your traffic comes from mobile users, consider developing a dedicated mobile app. Apps can offer a faster, more fluid user experience, better personalization, and the ability to send push notifications to users about new products or promotions.
Collaborate with influencers who resonate with your target audience to tap into their followers. This approach can significantly amplify your brand’s reach and credibility. Influencers can create authentic content that showcases your products in real-life scenarios, driving both traffic and sales.
Encourage existing customers to refer new ones by offering incentives for both the referrer and the referred, such as discounts or free products. Referral programs can turn your customer base into a sales force and are especially effective because of the trust factor involved.
Create urgency with time-sensitive promotions such as flash sales or limited-time discounts. This encourages shoppers to make a purchase decision quicker to take advantage of the offer. Make sure these promotions are well-advertised across all your marketing channels to maximize reach.
Regularly run A/B tests on your website to optimize elements like product page layout, images, call-to-action buttons, and checkout flow. This data-driven approach helps identify what changes lead to better conversion rates and should be implemented site-wide.
Invest in advanced analytics tools to delve deeper into your customer data. Understand customer behavior patterns, predict future trends, and tailor your marketing efforts more precisely. Tools like heatmaps, session recordings, and funnel analysis can provide insights that go beyond basic analytics, allowing for more targeted campaigns.
As we can see, Shopify sales won’t happen overnight.
There is a lot of work involved before you get that increase in Shopify sales.
However, by implementing the strategies we mentioned in this guide, you will get the desired results and start scaling your business.
After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid
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