Table of Contents

Julien Mamalian

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.

⟵ Back to Blogging on Shopify

How to Customize Your Shopify Blog ?

Published on Apr 05, 2023


Updated on Apr 03, 2024

Understanding the Basics of Shopify Blogging

Before diving into customization, it's important to understand the basics of Shopify blogging. This will provide you with the foundation necessary to make informed decisions when customizing your blog and ensuring it meets your unique needs.

A. Getting Started with Your Shopify Blog

To begin, you'll need to create a blog on your Shopify store. To do this, log in to your Shopify admin and navigate to the "Online Store" section, followed by "Blog Posts." From here, click on "Manage blogs" and then "Add blog."

Give your blog a name that reflects your brand or the topics you'll be covering, and set any desired preferences, such as comments and tags. Save your changes to create your new blog.

B. Creating and Publishing Blog Posts

Once your blog is set up, it's time to create and publish your first post. To do this, go back to the "Blog Posts" section and click "Add blog post." Write a compelling title and craft your blog content using the rich text editor provided. Remember to incorporate relevant keywords. This will help improve your blog's search engine rankings.

After writing your content, you can add images or other multimedia elements, such as videos or audio files, to enhance your post. Before publishing, be sure to select the appropriate blog from the drop-down menu and choose whether to allow comments. You can also schedule your post for a future date or save it as a draft to work on later.

C. Managing Your Blog's Navigation and Organization

To ensure your blog is easy to navigate for your readers, you'll want to organize your posts using tags and categories. This will help users find content relevant to their interests more quickly. To add tags to a blog post, simply enter the desired tags in the "Tags" field when creating or editing a post.

To include your blog in your site's navigation, go to "Online Store" > "Navigation" and select the menu where you'd like your blog to appear. Click "Add menu item," enter a title for the blog link, and choose "Blog" from the "Link" drop-down menu. Select the desired blog and click "Add" to include it in your navigation.

Now that you have a solid understanding of Shopify blogging basics, you can move on to customizing your blog to better align with your brand and engage your audience.

Customizing Your Shopify Blog with the Bloggle App

Bloggle is a powerful and user-friendly app designed to help you enhance your Shopify blog's appearance and functionality, creating a more engaging and personalized experience for your readers. In this section, we'll discuss some of the key features offered by the Bloggle app and how you can use them to customize and optimize your Shopify blog.

Installing and Setting up the Bloggle App

To get started with Bloggle, visit the Shopify App Store, search for "Bloggle," and click "Add app" to install it. Once installed, the app will guide you through the setup process, where you can create Blog Layout, change global styles and additional features to create the perfect blog for your e-commerce store.

Customizing Your Blog's Layout and Design

Bloggle offers the possibility to change the layout of your blog post and you blog listing to help you create a visually appealing blog that aligns with your brand identity. Use it to customize the layout, colors, fonts, and other design elements, making it easy to create a unique blog without any coding knowledge. Additionally, you can add and customize sections, such as sidebar, related post, or author bios, to showcase your content and engage your readers effectively.

Take full advantage of the blog post builder

The Bloggle Blog Post Block Builder is an innovative feature that empowers e-commerce store owners to create visually stunning and highly engaging blog posts with ease. This intuitive drag-and-drop block builder allows you to customize every aspect of your blog post layout, design, and functionality without any coding knowledge. Choose from a variety of pre-designed blocks, such as text, images, videos, social media integrations, and more, to create a unique and captivating blog post that resonates with your readers. Take advantage of the e-commerce feature adding product block inside your blog post, driving traffic and view to your products. The Bloggle Blog Post Block Builder is a game-changer for e-commerce brands, enabling them to create compelling content that not only informs and entertains but also drives traffic, boosts search engine rankings, and enhances the overall user experience.

Enhancing Your Blog's Functionality

The Bloggle app provides several built-in features to improve your blog's functionality and user experience, including:

  • Social Media Integration: Easily add social sharing buttons, social feeds, or user-generated content galleries to your blog, encouraging readers to share your content and increasing your online presence.
  • SEO Optimization: Utilize Bloggle's SEO tools to optimize your blog content, metadata, and images, improving your search engine rankings and driving more organic traffic.
  • Email Subscription Forms: Create and customize email subscription forms to grow your mailing list and keep your readers engaged with your content.
  • Blog Comments: Enable and manage blog comments to foster a sense of community and encourage reader engagement.

Choosing the Right Shopify Theme for Your Blog

Without custom app your Shopify theme sets the stage for your blog's overall look and feel. It's crucial to choose a theme that not only reflects your brand's values but also offers the features and functionality you need for a seamless user experience. In this section, we'll guide you through selecting and installing the perfect theme for your Shopify blog.

Exploring Shopify Theme Options

Shopify offers a variety of themes, both free and paid, to help you create a blog that matches your brand's aesthetic and functionality requirements. To explore available themes, navigate to "Online Store" > "Themes" in your Shopify admin. Here, you can browse the "Theme Library" and filter themes based on specific features, such as sidebar, search engine optimization, social media integration, and more.

When evaluating a theme, consider the following factors:

  • Responsiveness: Ensure your chosen theme is mobile-friendly, as a significant portion of your audience may access your blog from their smartphones or tablets.
  • Customization Options: Look for themes that offer a variety of customization options, such as fonts, colors, and layout choices, to create a blog that truly reflects your brand.
  • Features and Functionality: Evaluate the built-in features and functionality of each theme, keeping in mind your specific blogging needs and objectives.

Installing and Customizing Your Shopify Theme

Once you've found a theme that suits your needs, click "Add to theme library" to install it. After installation, click "Customize" to begin personalizing your blog's appearance.

In the theme editor, you can modify various elements, including the header, footer, homepage, and blog layout. Adjust the colors, fonts, and other design elements to align with your brand identity. Be sure to preview your changes on both desktop and mobile devices to ensure a consistent user experience across all platforms.

Customizing Your Shopify Blog Templates and Layout (advanced)

After selecting the right theme for your blog, it's time to dive deeper into customization by tailoring your blog templates and layout to create a unique and visually appealing experience for your readers. In this section, we'll explore some key aspects of customizing your Shopify blog templates and layout to enhance user experience and showcase your content effectively.

Modifying Blog Templates

Shopify themes typically include a default blog template, but you may want to make adjustments to better suit your brand and content. To do this, you'll need to access the theme's code by navigating to "Online Store" > "Themes" and clicking "Actions" > "Edit code" for the active theme.

Once in the code editor, locate the relevant blog template files, such as "blog.liquid" or "article.liquid." You can then make adjustments to the template's HTML, CSS, and Liquid code to modify the layout, styling, and functionality of your blog. This may include adding, removing, or repositioning elements like post titles, author names, dates, tags, and images.

Customizing Blog Layout and Design

In addition to modifying the blog templates, you can further customize your blog's layout and design within the theme editor. Some of the layout and design elements you can adjust include:

  • Grid or list layout: Choose whether to display your blog posts in a grid or list format to showcase your content in the most visually appealing way.
  • Post excerpts: Adjust the length of post excerpts displayed on your blog page to give readers a preview of your content without overwhelming them with text.
  • Pagination or infinite scroll: Decide whether to display a set number of posts per page with pagination or use infinite scroll to continuously load new posts as the user scrolls down the page.
  • Sidebar: Add or customize a sidebar to display additional content, such as recent posts, categories, tags, or social media links.

Enhancing Your Blog's Functionality with Shopify Apps

While Shopify themes provide a range of built-in features for your blog, you may want to extend your blog's functionality even further to create a more engaging and personalized experience for your readers. Shopify offers a wide variety of apps that can help you enhance your blog and achieve your content marketing goals. In this section, we'll discuss some popular app categories and how they can benefit your Shopify blog.

Social Media Integration

Integrating social media into your blog can help you increase your online presence, drive traffic, and encourage readers to share your content. Some Shopify apps can help you easily add social media sharing buttons to your blog posts, display social feeds, or enable user-generated content, such as Instagram galleries or product reviews.

SEO and Content Optimization

Search engine optimization (SEO) is crucial for improving your blog's visibility in search engine results, ultimately driving more organic traffic to your store. Shopify offers various apps to help you optimize your blog content, including keyword research, meta tag editing, image optimization, and more. Some apps even provide content analysis and recommendations to improve your blog's overall SEO performance.

Email Marketing and Newsletter Signup

Building an email list is a valuable aspect of content marketing, allowing you to maintain direct contact with your readers and promote new content, products, or offers. Shopify apps can help you create and manage email campaigns or add newsletter signup forms to your blog, enabling you to collect subscribers and grow your email list.

Blog Comments and Engagement

Engaging with your readers through comments can help foster a sense of community and encourage repeat visits to your blog. Some Shopify apps allow you to enhance your blog's commenting functionality, such as enabling threaded comments, adding social media login options, or even implementing a voting system for comments.

To find and install the right apps for your blog, visit the Shopify App Store and search for apps related to your desired functionality. Once installed, follow the app's instructions for setup and integration with your blog.

By leveraging the power of Shopify apps, you can enhance your blog's functionality and provide an even more engaging and personalized experience for your readers, ultimately boosting your content marketing efforts and driving more traffic to your online store.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

It’s time to awake your sleeping blog.

Try Bloggle

Follow us ! 🥳