How to Add Related Blogs Posts on Shopify

Published on Feb 27, 2023

Julien Mamalian

CEO, Bloggle

You want to add related blog posts on Shopify, but you’re not sure how to do it? Join the club. Because Shopify’s native blog platform isn’t very user-friendly, many small merchants and big companies alike are struggling with it.

Related blog posts on Shopify increase the potential time existing customers spend on your website. This means that the chances of them buying more will also increase. 

Adding related blog posts with code

The logic is simple: prospects come to your website and browse in line with their interest in a certain topic. You can easily give them a reason to stick around by intriguing them with additional similar resources.

There are two main ways you can add related blog posts on Shopify. The first option is to hardcode related blog posts into the theme.

This is challenging if you’re not tech-savvy, but even if you are, one wrong punctuation sign or  additional blank space in your code—and you’ll encounter an error, or your related blog posts on Shopify won’t look the way you want it to. 

There are resources available such as GitHub that provide you with snippets of code that you can paste where you want it to show in your templates/article.liquid.

The code looks like this:

However, here’s why this is not ideal:

  • It’s difficult to evaluate what the end result will look like (both in terms of aesthetics and functionality)
  • It’s confusing in terms of how to utilize the code in a way that will display those related blog posts that you want
  • It will likely require some tweaking or a helping hand from a developer, which means it will either be time-consuming, expensive, or both

Adding related blog posts with apps

Now let’s look at the second option: adding related blog posts on Shopify with apps.

  • Apps function like widgets that don’t require you to write a single line of code
  • They are user-friendly
  • They are affordable
  • They are simple to install.

The best thing about using apps for Shopify-related blog posts is that they give you full control over the content you want to display, meaning you can directly impact the way your customers will interact with your blog.

How to add related blog posts on Shopify with the Bloggle app

We’ll now show you step-by-step how you can easily add related blog posts to your Shopify website by using Bloggle, one of the best Shopify blog builders on the market. 

If you haven’t already, head to the Shopify store and download the Bloggle app for a 10- day free trial. This will enable you to test just how easy it is to insert related blog posts into your Shopify blog.

Step 1: Open your Bloggle dashboard

This is what your Bloggle dashboard will look like:

In this dashboard, you can see there are a number of sample blog posts we use for showing useful features and shortcuts to merchants just like yourself.

Step 2: Click on your desired blog post

Assuming that you have already imported your blog posts or created new ones directly within Bloggle. Your next step is to click on the post in which you want to include related blog posts.

Once you do that, it will open the blog editor for that specific post.

Step 3: Scroll down to the “OTHER” section within “ADD CONTENT” on your left

Once you have clicked on your desired blog post, you should scroll down to the “OTHER” section on your left. It’s placed right beneath “MEDIAS”.

There you will see an element called “Reco blog posts”.

Step 4: Click on the “Reco blog posts” and add related blog posts to your Shopify blog

Once you click on the “Reco blog posts”, you will be able to add related blog posts within a slider and directly design how you want this element to look.

If we zoom in on the menu options on the left, you will see that Bloggle allows you to search for the already published blog posts and place them within the slider.

Not only that, but you can also choose:

  • The font style
  • The size of the image
  • Whether or not the link opens in a new tab
  • How many blog posts appear on different devices (i.e. computer, tablet, and mobile device)

You can even play with border-radius, background color, and margins.

Much easier than writing code and inserting it somewhere in the Shopify template, isn’t it?

Other benefits of using Bloggle

Bloggle has many other benefits besides helping you add related blog posts on Shopify. It also helps you break free of native Shopify blog limitations and have a functional blog you can be proud of. 

Customize your blog posts and your layout with ease

Using Shopify’s native blog platform can get frustrating. Bloggle allows you to create your own template or use one of the six very flexible ones available in the library. It’s equally simple to create your blog layout.

Convert more site visitors with embedded products, CTA buttons, and newsletter forms

Embedding products is another painful task if you’re just relying on Shopify and it requires manual coding. With Bloggle, you simply choose the product layout and connect the products you would like to embed. You can organically promote your offers which is a sure way to boost sales. Standalone CTA buttons or newsletter forms are also an easy way to convert your prospects. 

Improve your search engine visibility with Bloggle’s SEO analyzer

With Bloggle’s SEO analyzer, optimizing your blog posts is a walk in the park. Once you’re in the blog post editor, you can see the SEO score of your blog post on the side, along with listed issues, suggestions for improvements, and the SEO aspects you’ve already nailed for that particular post.

Make sure your Shopify blog is fast and functional

Lastly, Bloggle helps you create fast-loading blogs thanks to lazyload, content hosted on Shopify, minified tests, and more. It’s been speed tested to have a very low impact on your store, which ensures a great user experience. If your site visitors don’t experience any issues discovering and buying your products, that means you have great UX. You can also manually edit the image size, edit margins, and go into the nitty gritty of optimizing for page speed.

Boost your Shopify blog SEO & conversion

If you're tired of wasting time and money on creating boring articles using the native Shopify blog feature, then try Bloggle. Our successful merchants have already made the switch and are reaping the benefits.

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