Julien Mamalian
CEO, Bloggle
In the world of e-commerce, you want to add related blog posts on Shopify, but you’re not sure how to do it? Join the club. Because Shopify’s native blog platform isn’t very user-friendly, many small merchants and big companies alike are struggling with it.
Related blog posts on Shopify increase the potential time existing customers spend on your website. This means that the chances of them buying more will also increase.
As you scroll through a well-curated library or wander in a mall, serendipity often strikes. You find a book or an item you didn't know you needed but now can't do without. Adding a section of related blog posts at the end of your Shopify articles works much the same way—offering your readers valuable content they didn't even know they were seeking. Here are the compelling reasons why this feature is more than just an add-on; it's a necessity.
In the digital realm of social media and SEO, dwell time serves as both a measure of engagement of the target audience and a signal to search engines. High dwell time suggests that your content is a treasure trove of useful information, encouraging Google to rank it higher. In this regard, special attention should be also paid to homepage optimization.
In fact, Wordstream says that dwell time has a direct and indirect impact on SEO rankings by Google.
Think of each article as a single thread in a larger tapestry of your content. By offering related posts, you weave these threads together into a coherent narrative. When a reader has just finished a blog page on, say, "How to build the Perfect Product Page on Shopify," a related popup to read blog content on "How to Maximize The Conversion Rate" or “How to Create the Best Landing Page” aligns perfectly with their current interest on related product topics, making the click a natural next step.
A high bounce rate is akin to a conversation that ends abruptly—unsatisfying and often leaving more questions than answers. By strategically placing related posts at the end of your articles, you're essentially extending an invitation to continue the dialogue. This not only lowers your bounce rate but also transforms a fleeting interaction into a lasting relationship.
The logic is simple: prospects come to your website and browse in line with their interest in a certain topic. You can easily give them a reason to stick around by intriguing them with additional similar resources.
There are two main ways you can add related blog posts on your Shopify App. The first option is to hardcode related blog posts into the page builder.
This is challenging if you’re not tech-savvy, but even if you are, one wrong punctuation sign or additional blank space in your code—and you’ll encounter an error, or your related blog posts on Shopify won’t look the way you want it to.
There are resources available such as GitHub that provide you with API and snippets of code that you can paste where you want it to show in your templates/article.liquid.
The code looks like this:
However, here’s why this is not ideal:
Now let’s look at the second option: adding related blog posts on your Shopify store with apps.
The best thing about using apps for Shopify-related blog posts is that they give you full control over the content you want to display, meaning you can directly impact the way your customers will interact with your blog.
We’ll now show you step-by-step how you can easily add related blog posts to your Shopify website by using Bloggle, one of the best Shopify blog builders on the market.
If you haven’t already, head to the Shopify app store and download the Bloggle app for a 10- day free trial. This will enable you to test just how easy it is to insert related blog posts into your online store, even for beginners.
This is what your Bloggle dashboard will look like:
In this dashboard, you can see there are a number of sample blog posts we use for showing useful features and shortcuts to merchants just like yourself.
Assuming that you have already imported your blog posts or created new blog posts directly within Bloggle. Your next step is to click on the post in which you want to include related blog posts.
Once you do that, it will open the blog editor for that specific post.
Once you have clicked on your desired blog post, you should scroll down to the “OTHER” section on your left. It’s placed right beneath “MEDIAS”.
There you will see an element called “Reco blog posts”.
Once you click on the “Reco blog posts”, you will be able to add related blog posts within a slider and directly design how you want this element to look, including feature images.
If we zoom in on the menu options on the left, you will see that Bloggle allows you to search for the already published blog posts and place them within the slider.
Not only that, but you can also choose:
You can even play with border-radius, background color, and margins.
Much easier than writing code and inserting it somewhere in the Shopify template, isn’t it?
Bloggle has many other benefits besides helping you add related blog posts on Shopify. It also helps you break free of native Shopify blog limitations and have a functional blog you can be proud of.
Using Shopify’s native blog platform can get frustrating. Bloggle allows you to create your own template or use one of the six very flexible ones available in the library. It’s equally simple to create your blog layout.
Embedding products is another painful task if you’re just relying on Shopify and it requires manual coding. With Bloggle, you simply choose the product layout and connect the products you would like to embed. You can organically promote your offers which is a sure way to boost sales. Standalone CTA buttons or newsletter forms are also an easy way to convert your organic traffic into prospects. This helps your content marketing efforts a lot.
With Bloggle’s SEO analyzer, optimizing your blog posts is a walk in the park. Once you’re in the blog post editor, you can see the SEO score of your blog post on the side, along with listed issues, suggestions for improvements, including external and internal linking and the SEO aspects you’ve already nailed for that particular post.
Lastly, Bloggle helps you create fast-loading blogs thanks to lazyload, content hosted on Shopify, minified tests, and more. It’s been speed-tested to have a very low impact on your store, which ensures a great user experience. If your site visitors don’t experience any issues discovering and buying your products, that means you have great UX. You can also manually edit the image size, edit margins, and go into the nitty gritty of optimizing for page speed.
Adding related blog posts to your Shopify articles is straightforward, but its impact is far-reaching. It's the equivalent of a store clerk guiding you to related products—useful, efficient, and ultimately profitable. This isn't just about keeping eyes on the page; it's about steering those eyes where they are most likely to convert. Whether you decide to code or use an app like Bloggle, the result is the same: more engaged readers, better SEO, and a lower bounce rate. It's a small change that offers big rewards.
Not all Shopify themes and templates allow you to have this section. But for the ones that allow this, you can do this through code or with apps like Bloggle.
2. How many related blog posts can I add on Shopify?
Depending on your Shopify theme, you can add between 0 and 3 blog posts but with apps like Bloggle, you can add up to 8 related blog posts.
3. Can I choose which posts to show on the related blog posts section?
The Shopify theme allows for limited flexibility in this regard. However, with apps like Bloggle, there is complete customization available.
After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid
Try for free
10-day free trial, cancel anytime
Design & preview before you publish
Create unlimited articles during the trial
Finally get the personalized Shopify blog your brand deserves
Try Bloggle
