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How to Add Related Blog Posts in Shopify? (2024 Tutorial)

Published on Feb 27, 2023

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Updated on Feb 08, 2024

Julien Mamalian

CEO, Bloggle

Introduction

In the world of e-commerce, you want to add related blog posts on Shopify, but you’re not sure how to do it? Join the club. Because Shopify’s native blog platform isn’t very user-friendly, many small merchants and big companies alike are struggling with it.

Related blog posts on Shopify increase the potential time existing customers spend on your website. This means that the chances of them buying more will also increase.

Why trust us?

  • We created Bloggle, a simple yet powerful Shopify blog builder to overcome the limitations of native Shopify blogging
  • Used by 2000+ merchants across 60 countries worldwide
  • Merchants love us - 4.9/5 rating on the app store
  • 55000+ blogs written using our easy-to-use app
  • Users report up to a 10x boost in SEO traffic and revenue under our guidance. 

TOPSFORDAYS: +24,000% blog traffic at 45k/mo

➡️ See how they did it

Table of Contents

Why should you add a 'Related Blog Posts' section?

As you scroll through a well-curated library or wander in a mall, serendipity often strikes. You find a book or an item you didn't know you needed but now can't do without. Adding a section of related blog posts at the end of your Shopify articles works much the same way—offering your readers valuable content they didn't even know they were seeking. Here are the compelling reasons why this feature is more than just an add-on; it's a necessity.

Benefit 1: Increase in Dwell Time

In the digital realm of social media and SEO, dwell time serves as both a measure of engagement of the target audience and a signal to search engines. High dwell time suggests that your content is a treasure trove of useful information, encouraging Google to rank it higher. In this regard, special attention should be also paid to homepage optimization.

In fact, Wordstream says that dwell time has a direct and indirect impact on SEO rankings by Google.

Benefit 2: Readers get exposed to more of your content

Think of each article as a single thread in a larger tapestry of your content. By offering related posts, you weave these threads together into a coherent narrative. When a reader has just finished a blog page on, say, "How to build the Perfect Product Page on Shopify," a related popup to read blog content on "How to Maximize The Conversion Rate" or “How to Create the Best Landing Page” aligns perfectly with their current interest on related product topics, making the click a natural next step.

Benefit 3: Lowering the exit ramp—reducing Bounce Rate

A high bounce rate is akin to a conversation that ends abruptly—unsatisfying and often leaving more questions than answers. By strategically placing related posts at the end of your articles, you're essentially extending an invitation to continue the dialogue. This not only lowers your bounce rate but also transforms a fleeting interaction into a lasting relationship.

Adding related blog posts with code

The logic is simple: prospects come to your website and browse in line with their interest in a certain topic. You can easily give them a reason to stick around by intriguing them with additional similar resources.

There are two main ways you can add related blog posts on your Shopify App. The first option is to hardcode related blog posts into the page builder.

This is challenging if you’re not tech-savvy, but even if you are, one wrong punctuation sign or  additional blank space in your code—and you’ll encounter an error, or your related blog posts on Shopify won’t look the way you want it to. 

There are resources available such as GitHub that provide you with API and snippets of code that you can paste where you want it to show in your templates/article.liquid.

The code looks like this:

However, here’s why this is not ideal:

  • It’s difficult to evaluate what the end result will look like (both in terms of aesthetics and functionality)
  • It’s confusing in terms of how to utilize the code in a way that will display those blog examples the way that you want
  • It will likely require some tweaking or a helping hand from a developer with some basic knowledge of blog templates, which means it will either be time-consuming, expensive, or both
Finally a way to create beautiful blog posts for our Shopify site! I've been having a great experience using Bloggle, and their customer support and Julien have been very reliable, fast, and overall wonderful!

Ayr Barns - AyrBarns.com

➡️ Check out Bloggle

Adding related blog posts with apps

Now let’s look at the second option: adding related blog posts on your Shopify store with apps.

  • Apps function like widgets that don’t require you to write a single line of code
  • They are user-friendly
  • They are affordable
  • They are simple to install.

The best thing about using apps for Shopify-related blog posts is that they give you full control over the content you want to display, meaning you can directly impact the way your customers will interact with your blog.

NUOO: From 5k to 32k/month blog traffic using Bloggle

➡️ See how they did it

How to add related blog posts on Shopify with the Bloggle app

We’ll now show you step-by-step how you can easily add related blog posts to your Shopify website by using Bloggle, one of the best Shopify blog builders on the market. 

If you haven’t already, head to the Shopify app store and download the Bloggle app for a 10- day free trial. This will enable you to test just how easy it is to insert related blog posts into your online store, even for beginners.

Step 1: Open your Bloggle dashboard

This is what your Bloggle dashboard will look like:

In this dashboard, you can see there are a number of sample blog posts we use for showing useful features and shortcuts to merchants just like yourself.

Step 2: Click on your desired blog post

Assuming that you have already imported your blog posts or created new blog posts directly within Bloggle. Your next step is to click on the post in which you want to include related blog posts.

Once you do that, it will open the blog editor for that specific post.

Step 3: Scroll down to the “OTHER” section within “ADD CONTENT” on your left

Once you have clicked on your desired blog post, you should scroll down to the “OTHER” section on your left. It’s placed right beneath “MEDIAS”.

There you will see an element called “Reco blog posts”.

Step 4: Click on the “Reco blog posts” and add related blog posts to your Shopify blog

Once you click on the “Reco blog posts”, you will be able to add related blog posts within a slider and directly design how you want this element to look, including feature images.

If we zoom in on the menu options on the left, you will see that Bloggle allows you to search for the already published blog posts and place them within the slider.

Not only that, but you can also choose:

  • The font style
  • The size of the image
  • Whether or not the link opens in a new tab
  • How many blog posts appear on different devices (i.e. computer, tablet, and mobile device)

You can even play with border-radius, background color, and margins.

Much easier than writing code and inserting it somewhere in the Shopify template, isn’t it?

The app is amazing! Love how it guides you through maximizing blogs for SEO. I had to reach out to customer support for an issue and not only did they respond very quickly; they solved my issue on the first contact. Really pleased with them!

Lumber Shack - www.thelumbershack.com

➡️ Check out Bloggle

Other benefits of using Bloggle

Bloggle has many other benefits besides helping you add related blog posts on Shopify. It also helps you break free of native Shopify blog limitations and have a functional blog you can be proud of. 

Customize your blog posts and your layout with ease

Using Shopify’s native blog platform can get frustrating. Bloggle allows you to create your own template or use one of the six very flexible ones available in the library. It’s equally simple to create your blog layout.

Convert more site visitors with embedded products, CTA buttons, and newsletter forms

Embedding products is another painful task if you’re just relying on Shopify and it requires manual coding. With Bloggle, you simply choose the product layout and connect the products you would like to embed. You can organically promote your offers which is a sure way to boost sales. Standalone CTA buttons or newsletter forms are also an easy way to convert your organic traffic into prospects. This helps your content marketing efforts a lot.

Improve your search engine visibility with Bloggle’s SEO analyzer

With Bloggle’s SEO analyzer, optimizing your blog posts is a walk in the park. Once you’re in the blog post editor, you can see the SEO score of your blog post on the side, along with listed issues, suggestions for improvements, including external and internal linking and the SEO aspects you’ve already nailed for that particular post.

Make sure your Shopify blog is fast and functional

Lastly, Bloggle helps you create fast-loading blogs thanks to lazyload, content hosted on Shopify, minified tests, and more. It’s been speed-tested to have a very low impact on your store, which ensures a great user experience. If your site visitors don’t experience any issues discovering and buying your products, that means you have great UX. You can also manually edit the image size, edit margins, and go into the nitty gritty of optimizing for page speed.

Flowrette: +1,000% blog traffic at 27k/mo

➡️ See how they did it

Conclusion

Adding related blog posts to your Shopify articles is straightforward, but its impact is far-reaching. It's the equivalent of a store clerk guiding you to related products—useful, efficient, and ultimately profitable. This isn't just about keeping eyes on the page; it's about steering those eyes where they are most likely to convert. Whether you decide to code or use an app like Bloggle, the result is the same: more engaged readers, better SEO, and a lower bounce rate. It's a small change that offers big rewards.

FAQs

  1. How do I get related blog posts on Shopify?

        Not all Shopify themes and templates allow you to have this section. But for the ones that allow this, you can do this through code or with apps like Bloggle.

          2. How many related blog posts can I add on Shopify?

        Depending on your Shopify theme, you can add between 0 and 3 blog posts but with apps like Bloggle, you can add up to 8 related blog posts.

          3. Can I choose which posts to show on the related blog posts section?

        The Shopify theme allows for limited flexibility in this regard. However, with apps like Bloggle, there is complete customization available.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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