When using Shopify, you shouldn’t think about a blog but of blogs — in the plural. This CMS allows you to create multiple blogs for your e-commerce store, which you can use to categorize your posts.
Shopify is very specific in the CMS world because it allows you to create not only one but several blogs. You can use this functionality to feature multiple categories of blog articles. For example, you can have one blog called News for updates about your brand and another called Tips & Tricks for how-tos about your products.
If blogging is fully part of your e-commerce strategy, you can go further and create SEO-oriented categories. Let’s take a cosmetics brand as an example: their store could have three blogs called Skincare, Makeup, and Daily Care.
As an alternative to creating multiple blogs, you can have one unique blog and use tags to filter your posts. Let’s go back to our cosmetics brand example: their unique blog would then be called Blog and they would use Skincare, Makeup, and Daily Care as tags.
Using tags allows you to have one article in multiple categories. However, it forbids you from having your category name in your URL structure, which is less SEO-friendly. Multiple blogs, on the contrary, let you have your category name automatically inside the URL of your blog posts.
To rename your default blog, go to your Shopify admin dashboard at mystore.com/admin and follow these steps:
To create the next categories, follow these steps:
Repeat this process for each new category.
Once you have created multiple categories through blogs, don’t forget to make them available to your store viewers. You can have a link to them in your navigation menu and have a dedicated page called Blog with links to each category.
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