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Julien Mamalian

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.

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Shopify Blog Excerpt - How to Display It In 3 Steps

Published on Mar 17, 2023


Updated on Mar 29, 2024

Understanding the Role of Excerpts in Shopify Blogs

When building your online store on Shopify, it's essential to leverage the power of content marketing to connect with your audience and drive organic traffic. A vital aspect of creating a captivating and search engine optimized blog is the proper use of excerpts. In this section, we'll delve into the role of excerpts in Shopify blogs and how they can benefit your e-commerce business.

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An excerpt is a brief summary or snippet of a blog post, displayed on the blog page alongside other posts. This provides potential readers with a quick overview of the content before they click on the full post. Excerpts are particularly important for Shopify store owners, as they contribute to enhancing user experience, improving formatting, and boosting search engine optimization (SEO)

When a visitor lands on your Shopify blog page, the excerpts serve as a teaser for your blog content, enticing them to explore more than just the homepage. They help maintain a clean, organized look on your blog page and improve navigation by breaking down the content into easily digestible sections. Furthermore, well-crafted excerpts can improve your search engine rankings by incorporating relevant keywords, increasing the likelihood of potential customers discovering your Shopify store through organic search.

Now that we understand the importance of excerpts in your Shopify blog, let's move on to setting up your blog template to include this valuable feature.

Setting Up Your Shopify Blog Template

Before diving into adding excerpts to your blog posts, it's essential to set up your Shopify blog template correctly. This ensures that your excerpts display seamlessly on your blog page, enhancing the overall appearance and functionality of your e-commerce website. Let's explore how to optimize your Shopify theme to include excerpts in your blog template.

1. Choose the Right Shopify Theme: Select a Shopify theme that supports the use of blog excerpts. Many Shopify themes come with built-in support for excerpts, making it easy to implement this feature without any technical expertise. Browse the Shopify Theme Store and choose a theme that aligns with your brand values and supports blog excerpts.

2. Customize Your Blog Page: Once you've chosen the ideal Shopify theme for your online store, navigate to the Shopify admin dashboard, and access the 'Themes' section. Click on 'Customize' to start personalizing the appearance of your blog page. In the customization menu, look for a 'Blog' or 'Blog Posts' section, where you can enable the display of excerpts, featured images, and other formatting options to make your blog page visually appealing and user-friendly.

3. Edit Your Theme's HTML: In some cases, your Shopify theme may not have built-in support for blog excerpts. Don't worry! You can still add this feature by editing your theme's HTML code. Head over to the 'Themes' section in your Shopify admin dashboard and click on 'Actions' followed by 'Edit Code'. Locate the relevant blog template file (usually named 'blog-template.liquid' or something similar) and add the necessary code to display excerpts. Remember to save your changes before exiting the HTML editor.

With your Shopify blog template set up and optimized to include excerpts, you're now ready to add excerpts to your individual blog posts. Let's move on to the next section to learn how to do this effectively.

How to Add an Excerpt to Your Shopify Blog Post

Now that your Shopify blog template is ready to support excerpts, it's time to add them to your individual blog posts. In this section, we'll guide you through the process of creating and adding excerpts to your Shopify blog content.

1. Create a New Blog Post: To begin, navigate to your Shopify admin dashboard and access the 'Blog Posts' section. Click on 'Add Blog Post' to create a new blog post or select an existing post that you'd like to add an excerpt to.

2. Craft a Compelling Excerpt: A well-written excerpt should be concise, engaging, and provide a clear overview of the blog post's content. Keep your target audience in mind as you craft the excerpt, ensuring it's relevant and includes the right keywords for search engine optimization. Aim for an excerpt length of about 100 to 150 words, as this allows for optimal readability without revealing too much information.

3. Add the Excerpt to Your Blog Post: In the blog post editor, locate the 'Excerpt' field. Paste your crafted excerpt into this field, and ensure it's formatted correctly. If your theme doesn't have a dedicated excerpt field, you can create a custom excerpt using the rich text editor or you can add tags in your HTML code.

4. Optimize Your Excerpt for SEO: To improve your Shopify blog's search engine rankings, optimize your excerpt by incorporating relevant keywords from your list of SEO keywords. This will help search engines understand the context of your blog post and increase the likelihood of potential customers discovering your online store through organic search. Additionally, make sure your blog post title and meta description also include relevant keywords for optimal search engine optimization.

By following these steps, you can effectively add excerpts to your Shopify blog posts, enhancing the overall user experience and optimizing your content for search engines. In the next section, we'll explore more tips and tricks for optimizing your excerpts and improving your Shopify blog's performance.

Optimizing Your Excerpts for SEO and User Experience

Now that you've learned how to add excerpts to your Shopify blog posts, it's crucial to optimize them for both SEO and user experience. In this section, we'll share valuable tips and insights to enhance your Shopify blog's performance and help you connect with your target audience more effectively.

Tip 1: Focus on Readability and Clarity When crafting your excerpt, prioritize readability and clarity to ensure your potential readers quickly grasp the main idea of your blog post. Use short sentences, active voice, and avoid jargon or overly technical language. This approach will make your excerpts more accessible and enticing for readers, increasing the likelihood of them clicking through to read the full post.

Tip 2: Include Relevant Keywords As mentioned earlier, incorporating relevant keywords from your SEO keyword list into your excerpts is essential for improving your Shopify blog's search engine rankings. However, be cautious not to overstuff your excerpts with keywords, as this can lead to a negative user experience and search engines may penalize your content. Strike a balance between keyword usage and natural language to optimize your excerpts for both readers and search engines.

Tip 3: Create a Consistent Style Maintain a consistent style across your Shopify blog excerpts to create a cohesive and professional appearance. This consistency extends to the tone, formatting, and featured images used in your excerpts. By establishing a uniform style, your blog page will appear more polished and organized, enhancing the overall user experience.

Tip 4: Utilize Social Media and Rich Snippets Optimize your Shopify blog excerpts for social media sharing by ensuring they display properly when shared on platforms like Facebook, Twitter, and LinkedIn. This can be achieved by customizing the Open Graph tags and Twitter cards for your blog posts. Additionally, consider incorporating rich snippets in your excerpts to provide more detailed information, such as star ratings, prices, product descriptions or author names. This can further improve your search engine listing and increase click-through rates on various sales channels.

With these optimization tips, you're well-equipped to enhance your Shopify blog's performance and create a more engaging experience for your readers. In the final section, we'll explore additional tips and tricks to elevate your Shopify blog to new heights.

Additional Tips and Tricks for a Stellar Shopify Blog Experience

In this final section, we'll provide you with some extra tips and tricks to make your Shopify blog stand out and deliver an exceptional user experience for your readers. By implementing these suggestions, you'll create a compelling and well-optimized blog that supports your e-commerce brand's growth.

Tip 1: Use Shopify Apps to Enhance Functionality There's a wide range of Shopify apps available to help you improve your blog's functionality and user experience. From SEO tools to content management systems, these apps can make managing your blog easier and more efficient. Explore the Shopify App Store and find the apps that best suit your needs and complement your existing blog strategy.

Tip 2: Optimize Your Blog's Loading Speed A fast-loading blog is crucial for retaining readers and improving search engine rankings. Optimize your Shopify blog's loading speed by compressing images, minimizing the use of custom scripts, and utilizing browser caching. These steps will ensure your blog loads quickly and delivers a seamless experience for your audience.

Tip 3: Integrate Multimedia Elements Enrich your Shopify blog content by incorporating multimedia elements, such as images, videos, infographics, and audio clips. This approach can make your blog posts more engaging and shareable, driving increased traffic to your online store. Ensure that any multimedia elements you use are optimized for both desktop and mobile devices to cater to all types of users.

Tip 4: Monitor Your Blog's Performance Keep track of your Shopify blog's performance by regularly analyzing metrics such as page views, bounce rates, and average time on page. Use tools like Google Analytics and the Shopify admin dashboard to monitor these metrics and identify areas for improvement. This data-driven approach will help you refine your content strategy and make data-informed decisions to optimize your blog's performance.


By incorporating these additional tips and tricks into your Shopify blog strategy, you'll create an engaging and high-performing blog that supports your e-commerce brand's success. Remember to prioritize user experience, search engine optimization, and a consistent style across your Shopify post content to make the most of your Shopify blog's potential.

With these insights, you're now well-equipped to create an exceptional Shopify blog that resonates with your target audience and drives organic traffic to your online store. Happy blogging!

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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