How to Integrate Klaviyo With Shopify (2024 Updated Guide)

If you have a Shopify store and want to connect it to Klaviyo for email marketing, you're about to find out how.

In this simple guide, I’ll show you how to link your Shopify store with Klaviyo, so you can send targeted emails, track customer activity, and in the end increase your sales.

Why you should integrate Klaviyo with Shopify

With Klaviyo, you can send personalized product recommendations, abandoned cart reminders, and even updates from your Shopify blog to keep your audience engaged.

Here’s why it matters:

#1 Automate your email marketing, SMSs and more

By integrating your Shopify store with Klaviyo, you can unlock faster growth through email and SMS marketing, reviews, AI tools, email and automation templates, peer benchmarks, and on-demand and live assistance

This integration allows you to communicate effectively across multiple channels and build stronger relationships with your customers.

Email marketing succeeds when it delivers the right message, to the right person, at the right time. It helps businesses stay relevant, and the results speak for themselves—companies using automation tools generate twice as many leads compared to those that don’t.

With Klaviyo, you can segment your audience and trigger automations based on real-time and historical customer data.

This means you can send the right message at the perfect moment, improving the chances of conversion.

#2 Stay connected with your blog subscribers

If you run a blog on your Shopify store (which you should always use Bloggle for), Klaviyo makes it easy to send email updates directly to your blog subscribers.

This keeps them informed about your latest content, helping you build a stronger connection with your audience while driving traffic back to your site.

#3 Pre-built templates

Klaviyo provides pre-built templates for key touchpoints such as Welcome, Back in Stock, Abandoned Cart, and Price Drop notifications.

#4 Real-time revenue insights

Track the performance of your automations, campaigns, and segments with real-time revenue data.

This helps you understand what’s working and where to improve, giving you a clear view of the impact on your bottom line.

9 steps you need to follow

Step 1: Set up your Klaviyo account for integration

If you haven’t already, log in to your Klaviyo account. Once logged in, click on your profile in the bottom left corner of the dashboard.

Step 2: Access the integrations section

Click on Integrations from the left-hand menu, and then select Add Integration in the top right corner.

Step 3: Add the Klaviyo Shopify integration

In the search bar, type “Shopify” and click on the result when it appears.

Click the Add Integration button on the top right of the Shopify integration page to proceed.

Step 4: Enter your Shopify domain

You'll need to enter your myshopify.com domain to connect.

You can find this in your Shopify admin. It’s the last part of the URL you see when logged into your Shopify account (e.g., your-shop-name.myshopify.com).

Step 5: Sync data and connect

Usually the option to Sync data from Shopify is already selected. You can also choose which newsletter list you want your Shopify contacts to be added to.

Click Connect to Shopify on the bottom left. You will be prompted to log into your Shopify store.

Step 6: Set up your Shopify store for integration

Once logged into Shopify, click Install App to complete the integration process.

After installation, confirm the Klaviyo integration to successfully connect to your Shopify store.

And voilà! Your Shopify store is now connected to Klaviyo, and you can start sending targeted emails and syncing customer data seamlessly.

Bloggle & Klaviyo: the perfect Shopify marriage

Bloggle is a blogging app built for Shopify, making it easy to create SEO-friendly blog posts, showcase products, and track how your content performs. With Bloggle, it's all about driving traffic and turning readers into buyers through great content.

Klaviyo is your go-to tool for email and SMS marketing. It helps you connect with your customers through personalized, automated campaigns that boost sales and engagement by using real-time customer data.

Paired together, it’s the perfect match.

You can write awesome blog posts with Bloggle and use Klaviyo to embed signup forms, capture leads, and then send targeted emails or texts to those readers.

It’s a combo that turns your blog content into a tool for growing your audience and sales, blending content marketing with personalized outreach.

Integration steps:

In Bloggle, go to the Integrations tab on your dashboard.
Add your Klaviyo public API key and embed the desired forms.
Don’t forget to save your form once it’s set up!

For more details, check out these tutorials:

How to enable on-site tracking?

The first part of the Klaviyo and Shopify integration is done, but you should also enable on-site tracking.

On-site tracking can be used for sending abandon cart emails for people that have added items into their carts but haven’t made a purchase.

Here’s how to enable it:

Step 1: Go back to the Klaviyo Shopify page

Click on the “view your Shopify App Embed” link

Step 2: Enable Klaviyo’s onsite JavaScript

Tick the Klaviyo Onsite JavaScript button

Click on the “Save” button on the top right
Go back to the Klaviyo dashboard and click on “Update Settings” on the bottom right

And that’s pretty much it. Klaviyo’s onsite tracking should be working properly now.

A simple way to sell more

Integrating Klaviyo with Shopify automates emails for sending welcome messages or reminders, so you can grow your sales without extra effort.

It’s a simple way to stay connected and keep your business moving forward.