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Shopify Meta Titles: The Ultimate Guide To Making Great First Impressions

Published on Nov 30, 2023

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Updated on Nov 30, 2023

Julien Mamalian

CEO, Bloggle

Introduction

A good first impression makes all the difference. Well, that’s exactly what your meta title and meta description do for your Shopify store in the vast online world. It’s not just a line of text; it’s your store’s first hello to potential customers of your ecommerce store who are scrolling through countless options on search engines. It's where you make your first impression, and in the online marketplace, that counts for a lot.

In this guide, we’re diving into everything you need to know about Shopify meta titles. But we’re going beyond just the basic 'how-tos'. We’ll explore why a well-thought-out meta title tag is a game-changer – why it could mean the difference between getting lost in the digital shuffle and landing on that all-important first page of search engine results page where the battle for attention is won or lost.

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Why is a Meta Title Important?

Think of the meta title of your Shopify store as the headline of your digital newspaper. It's more than a string of words at the top of your web page; it’s a pivotal piece in your store’s online puzzle. Here’s why this small element holds so much power:

  • A Gateway in SERPs: When someone's searching online, a list of results pops up. Your Shopify meta title is right there, front and center. It's what grabs their attention first. A catchy and clear meta title can mean the difference between someone stepping into your virtual store or just walking by. It's often the first thing they'll read about your page and your best shot at grabbing their attention.
  • SEO Powerhouse: Search engines, like Google use your meta title to figure out what your page is all about. If your meta title is spot-on with the right keywords, it helps them gain context and understanding of what your page is about. The better they understand your page, the higher they’re likely to place it in search results. And a higher spot means more eyes on your store and more business.
  • Reflects Content Relevance: Ever clicked on a link thinking it’s about one thing, only to find it's about something else? That’s what happens with misleading meta titles. Visitors bounce back from your site if they don’t find what they’re looking for, which doesn’t look good to search engines. A meta title that mirrors your page’s content keeps everyone on the same page – literally.
  • Branding Opportunity: Your Shopify meta title is also a mini advertisement for your brand. In just a few words, it can reflect your brand’s personality and values. Think of it as a chance to make your brand stick in people's minds, even in that brief interaction.

So, wrapping it up, the meta title is a small but mighty component of your Shopify store. It’s at the frontline of your battle for attention online, influencing both how people and search engines interact with your store. Getting your meta titles right isn’t just good SEO practice; in the digital world we live in, it’s absolutely crucial.

A step-by-step tutorial on ‘How to add/edit meta title on your Shopify blog’

Via Shopify

Step 1

From your Shopify Dashboard, go to ‘Online Store > Blog posts’ 

Step 2

Select the blog post you want to add/edit the meta title for

Step 3

Scroll down to the Search engine listing preview section and click on ‘Edit website SEO’

Step 4

In the ‘Page title’ field, add/edit the meta title of your blog

Step 5

Hit Save once you’re done

Via Bloggle

Step 1

Go to your Bloggle dashboard and click on the blog you want to add /edit the Shopify meta title for

Step 2

Jump to the SEO tab and in ‘SEO title of the article’ field, enter your desired Shopify meta title. 

Step 3

Hit ‘Publish on Shopify’ and you’re good to go!

Note: Bloggle recommends the length of your Shopify meta title should be 70 characters. We also recommend you insert your primary target keyword organically in your Shopify meta title

Did you know

Not just the Shopify meta title, Bloggle lets you manage every small detail of your Shopify blog creation. From adding products and inserting videos to adding a Table of Contents, sidebar, comments section, tags, social share buttons, and more, we have you covered.

How to Write a Great Meta Title for Your Shopify Store

Creating a top-notch meta title for your Shopify store isn't just about stringing words together; it's a thoughtful mix of precision and creativity. Every word in your Shopify meta title has a job to do – grabbing attention, making a promise, and getting those clicks. Here’s a straightforward way to craft meta titles that hit the mark:

  • Incorporate High-Ranking Keywords: It all starts with choosing the right words. Think of keywords as the magnets that draw in your audience. Use tools like Google's Keyword Planner to find out what your potential customers are searching for. Sprinkle these golden words into your meta title, and voilà – you’ve upped your chances of popping up in search results.
  • Clarity and Conciseness Are Key: Your meta title is no place for riddles or complicated language. Keep it clear and simple. It should be a no-brainer for someone to understand what your page is about. Straightforward titles resonate better with both people and search engines.
  • Optimal Character Count: The length of your meta title matters a lot. Aim for 55 to 60 characters. Why? Because titles in this range are like the Goldilocks zone – not too long, not too short, just right for the best click-through rate. Staying within this limit ensures your whole title shows up in search results without getting cut off.

Did you know? Meta titles within the range of 55 to 60 characters have an average CTR that is 8.9% better than ones outside this range. (Source)

  • Alignment with Page Content: Make sure your meta title is a true reflection of what’s on your page. Misleading titles might get clicks, but they’ll also get quick exits – and that’s bad news for your SEO. Being genuine and accurate builds trust with your visitors and keeps search engines happy.
  • Address the User's Search Query: Put yourself in your searcher’s shoes. What are they looking for? Your Shopify meta title should feel like it’s answering their questions or solving their problems. This user-focused approach can make your page more relevant in searches and bump up those click-through rates.

Here is a table that gives helpful examples of some good meta titles:

Brand Type

Meta Title Example

Why they work

Fitness Apparel"High-Performance Gym Wear: Comfort Meets Style"Inclusion of popular keywords like “gym wear” and “high-performance” makes search visibility better
Organic Food Store"Fresh Organic Produce: Locally Sourced & Healthy"It’s straightforward and concise. Conveys the essence of the page.
Gadget Shop"Latest Tech Gadgets: Smart Solutions for Your Home"It is within the character limit (55-60), yet it describes the page well.
Home Decor"Elegant Home Decor: Transform Your Living Space"The title aligns with user search intent and expectations. Good SEO practice, increases dwell time.


Remember, your meta title is more than just a label; it’s a first impression, an invitation, and a promise all rolled into one. Nail it, and you’re not just ticking an SEO box – you’re opening a door to your Shopify store that customers will want to walk through.

Conclusion

As we wrap this up, we realize that a few words at the top of your webpages hold significant power. They are the first words people read about your webpage. So, it is important to make a good first impression with a well-thought-out meta title.

Crafting the perfect Shopify meta title is an ever-evolving process. With search engines evolve and consumer behavior changing, our approach to making a good meta title should also evolve in the process. Staying informed, experimenting and keeping customer experiences at the center will certainly help Shopify SEO and create great relationships with the customers.

FAQs

Is there a Shopify product or app that will help me find relevant keywords for metadata (meta title tag or meta description tag) for my product page or homepage or collection page?

Yes, there are several tools like SEMRush and Google Keyword Planner that will help with keyword research for your meta tags to discover keywords on Google search based on your product descriptions, homepage title, homepage meta description, or any general page in an SEO-friendly way. This would drive great organic traffic and improve user experience.

Is there a way I can edit code of my Shopify theme through HTML or have an API to edit meta title?

Yes, you can use this guide.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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