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Julien Mamalian

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.

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How to Integrate Shopify With Wordpress (2024 Updated)

Published on Jun 14, 2024

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Updated on Jul 02, 2024

WordPress is one of the most popular and simplest solutions for building a website.

Their system of plugins allows users to modify the default installation and fulfill their needs. Therefore, it is not strange that Woocommerce, a WordPress plugin, is a popular e-commerce solution.

However, that way of building an e-commerce store is not advantageous compared to Shopify. So, many WordPress enthusiasts will seek a solution for Shopify WordPress integration.

Integrating Shopify with WordPress can provide an efficient and powerful solution for your e-commerce needs.

This article will explore why you should consider this integration, the best ways to do it, potential challenges, and how to overcome them.

We'll also cover frequently asked questions and summarize the key points to help you make an informed decision. So, let’s dive right into it!

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  • We're the creators of Bloggle, a dynamic Shopify blog builder available on the Shopify App Store that fills the gaps in native Shopify blogging capabilities.
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Why should you integrate Shopify and WordPress?

Integrating Shopify and WordPress brings together the best of both platforms. WordPress is loved for its flexibility and extensive range of themes and plugins, making it an excellent choice for content management.

On the other hand, Shopify is a leading e-commerce platform known for its robust features and advantages in managing online stores.

One of the significant advantages of Shopify WordPress integration is that it allows you to keep Shopify's powerful e-commerce functionalities while enjoying WordPress's superior content management capabilities.

This combination is often more effective than using WooCommerce, WordPress's popular e-commerce plugin, which cannot match Shopify’s number of features, flexibility, and power.

Also, as a complete platform focused solely on e-commerce, Shopify offers a more user-friendly interface and better customer support compared to WooCommerce.

However, if you are used to installing plugins and staying within one WordPress platform it is ok to be hesitant before applying this solution.

In the upcoming part of the article, we will try to convince you and further explain the benefits of Shopify WordPress combination.

The best way to integrate Shopify and WordPress

There are several methods to integrate Shopify and WordPress. One common approach is using the Shopify Buy Button, which allows you to embed products on your WordPress site easily. This method is straightforward and requires minimal technical knowledge.

Another popular option is using third-party plugins designed specifically for Shopify WordPress integration.

These plugins offer more advanced features and customization options, making them ideal for businesses with specific needs. Some notable plugins include WP Shopify and Shopify Connect for WooCommerce.

Among these methods, using the Shopify Buy Button is often the best choice for most users due to its simplicity and effectiveness.

It enables you to quickly add e-commerce functionality to your WordPress site without the need for extensive setup or maintenance.

How to add a Shopify buy button to WordPress

  1. From your WordPress dashboard, go to your posts and select the one you’d like to add a Buy Button to.
  1. Depending on the version of the WordPress editor you’re using, complete one of the following steps: some text
    • If you’re using the Classic Editor for your WordPress site, click the Text tab in the editor to switch from Visual view to Text view.
    • If you’re using the Block Editor for your WordPress site, click the + button, then search and select Custom HTML.
  2. Paste the Buy Button embed code into the space where you’d like it to appear.
  1. Click Publish.

You can also add the embed code to a WordPress menu by completing the following steps: 

  1. From your WordPress dashboard, click Appearance.
  1. Select Customize to open the theme editor, then select Widgets.
  1. Select the area where you’d like to add your Buy Button.
  2. Click Add a Widget, then Text⁠.
  3. Copy and paste the Buy Button embed code.
  1. Click Save & Publish.

How to connect WordPress and Shopify with WP Shopify

  1. Search for the WP Shopify plugin in your WordPress admin and install it.
  2. Click on the plugin and provide all the APIs as requested by the plugin
  1. Setup two new pages on your WordPress website
  2. Page #1 Set the permalink to Shopify (or products, shop, catalog etc.) and add code [wp-shopify type=” products” limit=”100″ url-type=” default”]

Page #2 Set the permalink to product (note there is no “s” at the end of the product in the URL, the slug/permalink should be with exactly “product”) and insert code [wp-shopify-product] (this is where product redirect link to Shopify store will work on your WordPress website).

  1. Modify the layout of your WordPress website pages with the CSS

The problems of integrating Shopify and WordPress

While integrating Shopify and WordPress offers many benefits, there can be potential challenges. One common issue is the difficulty in maintaining a consistent look and feel between your Shopify store and WordPress site. This inconsistency can affect user experience and may lead to higher bounce rates.

Another challenge is ensuring that your integrated site is optimized for conversions. A poorly integrated site may result in slow load times, affecting your site's performance and user satisfaction.

WordPress and Shopify don’t really go together. It is possible to integrate them, and over the years, the technical solutions for integrations have become better and more advanced. In the near future, we will probably get an all-in-one solution that is fast and reliable enough to become a go-to source for everyone who wants to integrate WordPress and Shopify.

Until then, we recommend using the Bloggle Shopify drag-and-drop builder app. Bloggle allows you to create visually appealing and high-converting pages with ease.

Its intuitive interface makes it simple to design your store and blog to match your brand's aesthetics, ensuring a cohesive look across your site. Additionally, Bloggle's built-in optimization features help improve your site's performance, in terms of SEO and readability, driving better results for your business.

There is no need to struggle with combining Shopify and WordPress when Bloggle can solve all your isues in a straightforward way.

FAQ

What is the easiest way to integrate Shopify with WordPress?

The easiest way is to use the Shopify Buy Button, which allows you to embed Shopify products directly on your WordPress site.

Can I use both Shopify and WordPress for my online store?

Yes, you can use Shopify for e-commerce functionalities and WordPress for content management, providing a powerful and flexible solution.

What are the main benefits of Shopify WordPress integration?

The main benefits include leveraging Shopify's robust e-commerce features and WordPress's superior content management capabilities, leading to a more efficient and effective online presence.

To sum all up

Integrating Shopify and WordPress offers a powerful solution for businesses looking to combine top-notch e-commerce capabilities with flexible content management.

While there can be challenges, using the right tools and methods, such as the Shopify Buy Button and Bloggle app, can help you create a high-converting site.

By understanding the benefits and potential issues, you can make the most of Shopify WordPress integration to enhance your online presence and drive better results for your business.

However, just installing the Bloggle drag-and-drop blog-building app for Shopify is much simpler and more beneficial for your online store.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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