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After having a Shopify web development agency for more than 5 years, and having worked with hundreds of beauty brands, I think I have a pretty good grasp of the best Shopify themes for beauty products.
Alongside my designer, we have curated this list of the 8 best Shopify beauty themes that will make your cosmetic products stand out.
We also featured a free beauty blog template for you to check out at the end of the article.
My favorite free and paid beauty themes for Shopify
Unfortunately, most of the good beauty products themes are paid, but we managed to include some free ones also.
And remember, your website's theme should be an aesthetic extension of your brand. This is especially relevant in the beauty industry because your products need to display cleanliness, elegance, and safety to fit the industry norm.
This is not a stereotype, rather honest advice on how the beauty industry works.
To sum things up real quick, your beauty theme should have:
- Visually appealing design
- Product display flexibility
- Mobile responsiveness
- Customizable sections
- Beauty focused features
Related article: Best Shopify themes for blogging.
#1 Sense
Sense is our absolute favorite free beauty theme on Shopify because it looks professionally designed.
This youthful and modern theme echoes the aesthetics of Drunk Elephant and Florence, brands known for their clean, trendy appeal to a young audience.
Aesthetic: modern, fresh, youthful
Colors: gradient green, peach and pink
Developer: Shopify
Rating: ⭐ 38% Positive (Based on 60 Reviews)
Key features:
- Quick launch: Minimal setup steps.
- Visual appeal: Ideal for showcasing brand imagery.
- Conversion tools: Blogs, promo banners, recommended products.
- Enhanced navigation: Mega menu with advanced filtering.
- Interactive elements: Sticky headers and swatch filters.
#2 Dawn
Dawn is a top choice for quick and efficient Shopify store launches, offering a clean and minimalist design that works well across industries. It's ideal for businesses looking to showcase their brand's story through stunning imagery while providing a seamless shopping experience.
Aesthetic: simple, timeless, versatile
Colors: neutral tones with customizable accent colors
Developer: Shopify
Rating: ⭐ 34% Positive (Based on 190 Reviews)
Key features:
- Quick setup: Minimal steps to get your store up and running fast.
- Visual storytelling: Optimized for showcasing images, perfect for building a visual brand story.
- Cart and checkout: Features cart notes, in-store pickup, and quick buy options for a streamlined checkout process.
- Marketing and conversion: Supports blogs, cross-selling, FAQ pages, press coverage, promo banners, and recommended products.
- Merchandising: Offers color swatches, high-resolution images, image galleries, image rollover, zoom, and product videos. Perfect for sharing product details, lookbooks, and ingredient information.
- Product discovery: Enhanced search, mega menu, product filtering, sorting, and recommended product features make navigation a breeze.
#3 Prestige (Vogue)
Prestige in style Vogue is designed for premium brands looking to exude a high-end appeal on their online store. This theme is tailored for luxury goods and brands that want to sell to an upscale market.
Aesthetic: Luxurious, sophisticated
Developer: Maestrooo
Rating: ⭐ 90% Positive (Based on 651 Reviews)
Key Features:
- Quick setup: Effortless installation with minimal steps for rapid deployment.
- Visual storytelling: Optimized for showcasing high-quality imagery that enhances brand narrative.
- Cart and checkout: Includes advanced features like slide-out cart, sticky cart, and quick buy for a streamlined experience.
- Marketing and conversion: Equipped with countdown timers, promo banners, and customizable contact forms to drive conversions.
- Merchandising: Features animations, before/after sliders, and color swatches to highlight product details and quality.
- Product discovery: Enhanced search, mega menu, and detailed product filtering to improve navigation and customer engagement.
#4 Broadcast (Bold)
Broadcast is a premium Shopify theme designed for high-volume stores and physical retailers who prioritize speed, performance, and mobile optimization.
Packed with over 20 pre-built sections, this theme in style Bold is perfect for showcasing content and products while providing a seamless shopping experience for your customers.
Aesthetic: clean, modern, feature-rich
Price: $400 USD
Developer: Invisible Themes
Rating: ⭐ 94% Positive (Based on 225 Reviews)
Key features:
- High-volume stores: Ideal for businesses handling a large number of transactions.
- Quick setup: Minimal steps needed for rapid store launch.
- Cart and checkout: Includes advanced features like cart notes, in-store pickups, pre-order, quick buy, and a slide-out sticky cart.
- Marketing and conversion: Equipped with powerful tools like back-in-stock alerts, countdown timers, cross-selling, product badges, promo banners and popups, and trust badges for conversion optimization.
- Merchandising: Supports animations, before/after image sliders, color swatches, image galleries, product videos, and size charts to elevate product presentation.
- Product discovery: Features enhanced search, mega menu, product filtering, recently viewed items, sticky headers, and swatch filters to improve navigation and customer experience.
- Mobile optimization: Designed with speed and mobile conversions in mind, ensuring high performance for mobile shoppers.
#5 Be Yours
Be Yours is a Shopify theme designed with a focus on integrating functionality and aesthetics, perfect for modern online stores aiming for high conversion rates.
Price: $320 USD
Trial: Unlimited free trial, pay if you publish
Rating: ⭐ 98% Positive (Based on 505 Reviews)
Developer: RoarTheme
Aesthetic: Modern, intuitive design for an impactful user experience
Colors: Customizable palettes in the "Beauty" style
Key Features:
- Comprehensive toolset: Over 30 new sections compatible with OS 2.0, offering versatility in product presentation and site layout.
- Designed to sell: Known for its unique, conversion-focused design that enhances user interaction and sales.
- Single product adaptability: Supports one-product stores with dedicated templates that maintain brand consistency.
- Optimized for dropshipping: Tailored features for dropshippers, including special product options and promotions.
- Advanced shopping features: Quick setup, gift wrapping, in-store pickups, and advanced cart options like pre-order and sticky cart.
- Marketing tools: Equipped with age verifier, countdown timers, trust badges, and customizable promo tools to boost engagement and conversions.
- Product discovery and navigation: Enhanced search capabilities, infinite scroll, mega menu, and breadcrumb navigation streamline the shopping experience.
#6 Pipeline
Pipeline is a stylish and feature-rich Shopify theme crafted for luxury brands, making it ideal for high-volume and visually-driven stores. Its clean, mobile-first design ensures that your brand and products stand out across all devices, providing a seamless and elegant shopping experience.
Aesthetic: fashionable, luxurious, clean
Price: $360 USD
Developer: Groupthought
Release: Last updated Sep 9, 2024 (Version 7.4.1)
Rating: ⭐ 97% Positive (Based on 197 Reviews)
Key features:
- High-volume stores: Perfect for stores handling a large number of transactions and physical stores that do in-person selling.
- Visual storytelling: Designed to showcase your brand with high-resolution images, lookbooks, and image galleries, enhancing your visual appeal.
- Cart and checkout: Features cart notes, in-store pickups, pre-order, quick buy, and a slide-out cart for a smooth checkout process.
- Marketing and conversion: Comes with tools like cross-selling, countdown timers, product badges, promo banners, and popups to boost sales.
- Merchandising: Supports color swatches, before/after sliders, product videos, size charts, and shipping information, perfect for showcasing luxury products.
Try Pipeline with an unlimited free trial and only pay the $360 fee if you decide to publish the theme to your store.
#7 Impulse (Clean and Modern)
Impulse offers a flexible, fashionable design coupled with promotional tools, ideal for high-volume stores. Their Modern and Clean presets are a great choice for beauty brands.
Aesthetic: Clean, modern
Colors: Customizable within the "Clean" style
Developer: Archetype Themes
Release: Last updated Sep 16, 2024
Version: 7.5.2
Rating: ⭐ 95% Positive (Based on 1064 Reviews)
Key features:
- Extensive customization: Over 20 sections available everywhere, tailored for various layouts including landing, product, and collection templates.
- Powerful promotions: Custom promotion designer to enhance product visibility and customer retention.
- Enhanced engagement: Features like quick view, size & price sidebar filters, and engaging product videos to compete with top-tier stores.
- Comprehensive marketing tools: Includes age verifier, countdown timers, trust badges, and customizable promo options to drive conversions.
- Dynamic merchandising: Offers animations, color swatches, high-resolution images, and lookbooks to effectively showcase products.
- Advanced navigation: Enhanced search, mega menu, and sticky headers for seamless browsing and product discovery.
#8 Palo Alto (Phenomena)
Palo Alto in the Phenomena style offers a sophisticated and versatile design that's customizable enough to fit any brand's aesthetic.
Aesthetic: Sophisticated, versatile
Colors: Customizable within the "Phenomena" style
Developer: Presidio
Release: Last updated Sep 11, 2024
Rating: ⭐ 95% positive (based on 267 reviews)
Key features:
- Ease of setup: User-friendly with flexible layouts for all stages of business growth.
- Conversion tools: Features like 'shop the look,' product upselling, and quick buy to convert visits into sales.
- Engagement features: Keeps customers returning with impactful promotions and interactive shopping experiences.
- Visual storytelling: Optimized for showcasing high-resolution images and videos to tell your brand's story.
- Comprehensive marketing suite: Includes back-in-stock alerts, countdown timers, cross-selling, and customizable contact forms.
- Advanced navigation: Enhanced search, infinite scroll, and mega menu to improve product discovery.
#9 Stiletto
Stiletto is a luxury Shopify theme, crafted for growth and designed to boost conversions. It’s an excellent choice for high-volume stores looking to tell their brand story while optimizing the shopping experience for increased sales.
Aesthetic: chic, luxurious, clean
Price: $350 USD
Developer: Fluorescent Design Inc.
Release: Last updated Aug 7, 2024
Rating: ⭐ 89% Positive (Based on 64 Reviews)
Key features:
- Optimized for sales: Packed with conversion-focused features like a sticky cart, slide-out cart, quick buy, and pre-order options to motivate purchases.
- High-volume stores: Built to handle a large number of transactions and integrate seamlessly with physical stores, offering in-store pickups.
- Visual storytelling: Perfect for editorial content and showcasing images through high-resolution galleries, lookbooks, and image hotspots to support long-form brand storytelling.
- Cart and checkout: Includes advanced features like cart notes, in-store pickup, and customizable checkout options.
- Marketing and conversion: Features age verifiers, product badges, promo banners and popups, countdown timers, and trust badges to enhance marketing efforts.
Stiletto comes with an unlimited free trial and a one-time $350 payment only if you publish the theme to your store.
Shopify blog template to enhance any beauty website
Check out our Shopify beauty blog theme, Beauty by Bloggle. Customizable to fit any theme and designed by our in-house expert, Manon, it’s perfect for those using Bloggle, the top-rated blogging app on Shopify.
Since Shopify's native blog feature is pretty limited, using Bloggle gives you more flexibility and better tools for blogging. Try now for free with a 14 day trial.
Some Shopify beauty stores I like
#1 Two parents delicately smashing a few taboos with Broadcast
Celia and Alec reimagined period products, creating comfortable, toxin-free, sustainable alternatives and created DAME.
This is how they sell the idea using the Broadcast theme:
#2 An intensely aesthetic swimwear brand using Pipeline
Sunbleachedswim is a Pinterest paradise with their feminine, sexy, coastal aesthetic that leaves me breathless.
This is how they use the Pipeline theme to send warm and modern vibes:
#3 Barbers by trade, provocateurs by character acing the Dawn theme
Reuzel creates world-famous hair products for men.
Using the Dawn theme they encapsulate the cool, edgy, masculine essence of their brand like this:
#4 A youthful green beauty brand using Prestige
NUOO is a youthful French enterprise specialized in green beauty.
The name, a fusion of "nude" with the echoes of "organic" and "oxygen," encapsulates their unique realm of natural beauty.
NUOO used the Prestige theme to captivate their brand identity like this:
Are you ready to create the beauty store of your dreams?
Now that we’ve covered the best Shopify themes for beauty products, you can easily choose one that suits your aesthetics and budget needs.
Remember, your theme should compliment your products and vice versa.
Happy designing! 🎨
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