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Over the years, we worked with many amazing Shopify store owners. Knowing that companies which have recognizable brands, and optimized Shopify stores with a sense of design will have an advantage over their competitors, helped us compile this list.
The top Shopify stores we found (31 of them to be exact!) are very different from one another, but they still have several things in common that elevate them over their competitors.
Learning from successful Shopify stores will allow you to elevate your game as well, and improve your own store.
1. Allbirds
Selling "the most comfortable shoes in the world" that are constructed from eco-friendly materials is Allbirds' specialty. This top Shopify store makes sure that every visitor understands how distinctive its procedures and products are by reinforcing this message throughout the entire website.
The homepage features evidence of the brand's ethical standing under the heading "Our Sustainable Practices." You can also see messages about each item's environmental impact when you visit the product pages of this top Shopify store. Everything emphasizes how eco-friendliness is the foundation of Allbirds' very identity.
2. Chubbies
The creators of the brand want short shorts to be a staple in every man's closet. Their Shopify store combines effective marketing, distinctive brand development, and simple, easy navigation—all of which work together to produce great outcomes.
3. Kith
Streetwear giant Kith has an incredibly distinctive Shopify store. The brand's communication style is supported by the elegant, minimalist website design that features large product images and a straightforward menu.
Kith is exciting due to its excellent products in addition to being a genuinely unique example of an e-commerce website design. The brand is well-known for its distinctive streetwear styles, and celebrities like LeBron James have even endorsed it.
A full-screen homepage animation welcomes you to this Shopify store. Look around and you will notice large, high-quality product photos surrounded by a minimalist design. Visit the blog to see some interesting videos as well. In one particular video, the Chamber Orchestra of New York plays the Star Wars theme song while dressed like Kith.
4. The Bradery
French e-commerce fashion platform The Bradery targets millennials aged 20 to 35 with its ephemeral sales of luxury brands on Instagram.
Their goal is to elevate the current by bringing unused items from high-end brands back to life. They produce high-quality, Instagram-worthy content to highlight products that we have handpicked from our partner brands' past collections.
5. Dryrobe
When Gideon Bright was younger, his mother got him a change robe for surfing. Approximately thirty years later, he used that concept to create the world's most functional garment, the dryrobe. The place to get it is this vibrant Shopify store.
6. Darn Good Yarn
Darn Good Yarn is a woman-owned, family-run business dedicated to creating long-term employment opportunities for marginalized and underserved people. Darn Good Yarn, which sells yarn, bowls, bags, clothes, and other items, is assisting people in developing an eco-friendly lifestyle.
7. Wethenew
WeTheNew was founded in 2018 in Paris by David and Michael, two self-proclaimed sneakerheads. They quickly realized that there was no platform in France that provided a high-quality shopping experience. A platform dedicated to sneakers, where you can buy or sell a pair with complete security and authenticity guaranteed. Their mission is to provide sneaker and streetwear fans, enthusiasts, and the curious with the ability to purchase their favorite products with complete confidence. Wethenew has you covered whether you are looking for a limited edition item, the hottest pair of the season, or the perfect piece of streetwear.
8. Asphalte
Established in 2016, this great Shopify store showcases the brand's distinctive pre-order business strategy. Producing waste-free, superior men's apparel is the aim. Aside from that, how do they know what kind of clothes to make? Their customers tell them.
Asphalte has a unique business model (pre-order), which is interesting. The brand spends weeks asking customers and website visitors what they would like to wear before the first stitch is sewn.
There is no waste because the feedback is then utilized to produce clothing, which is then made available through pre-order campaigns.
Beautiful design is just another wonderful feature. This top Shopify store features incredible product photography; the large images that take up the homepage set the tone for the entire store. Additionally, the sophisticated and contemporary design flawlessly accentuates the photography.
Asphalte uses onsite notifications, which are essentially a website's social media feed, as an intriguing marketing tool. It helps to announce products and share discounts in a completely new way:
9. Helm Boots
The goal of the brand is to create timeless, unbeatable shoes, and this classy Shopify store conveys this goal through a clean design. Want to see how cool it is to have those bad boys? Check out the embedded Instagram feed to see Helm boots in action.
10. Kylie Cosmetics
Kylie Jenner, dubbed the "ultimate influencer," is the owner of one of the most prosperous Shopify businesses. While the website may not have the most visually appealing design, it offers a quick and easy purchasing experience.
Kylie Jenner's Shopify store sells makeup, skincare, and baby products. Kylie is frequently featured as a model in the store, which is a no-brainer strategy for an influencer-led business.
Social proof is what distinguishes Kylie Cosmetics as one of the best Shopify stores. For example, you can read about the results customers got from using the products, such as "98% agreed the formula is transfer-proof and smudge-proof" (taken from a Kylie Friday Lip Kit page).
11. Glossier
Within the makeup enthusiast community, Glossier has developed a cult following. The eCommerce store for the brand reflects its simple and elegant style. Its user-friendly interface and extensive assortment of skincare, makeup, and body products will impress you. In addition, there are a ton of product roundups and reviews, and the general consensus is consistently favorable.
12. Blume
Blume is a self-care brand that offers goods free of hazardous ingredients. Their product quiz serves as a fantastic illustration of an e-commerce personalized customer experience. This Shopify store has averaged 45% month-over-month sales increases, proving the strategy is working.
In just one year, Blume grew to be a seven-figure business. The brand's co-founders, Taran and Bunny Ghatrora, saw a great chance to take on large self-care companies with antiquated branding.
Together, the two devised a creative plan for attracting Gen Z and Millennial clients. Blume concentrated on educating them about taboo subjects (puberty, skincare, and sex education) rather than using conventional Shopify marketing techniques. Additionally, the brand uses natural products customized to each customer's needs to help them establish a strong routine.
13. Beardbrand
Grooming your facial hair can be difficult. Beardbrand is a company that uses a personalized approach to solve this problem. Visitors complete an easy and entertaining quiz to receive product and grooming technique recommendations.
This business strategy is successful because it offers personalized service to a large and underserved group of customers: beardsmen. That is why, despite fierce competition, Beardbrand remains one of the top choices in the beard care category.
When you become a Beardbrand customer, you become a member of an active, one-of-a-kind community. All of the unique products and advice you need to take care of your beard are included in this distinctive Shopify store.
14. Respire
Respire is a responsible French brand founded in 2019 by Justine Hutteau and Thomas Meheut. This young brand has managed to shake up the hygiene and beauty codes by providing hygiene care that is natural, healthy for the body, vegan, eco-responsible, and made in France. Respire also has a strong community and is determined to improve consumers' daily lives while also preserving the planet in a sustainable manner.
15. MVMT Watches
Many millennial consumers desire to own watches, but they are unable to afford well-made items that cost $700 or more. That is a lot of money, which inspired Jake Kassan and Kramer LaPlante to launch a Shopify store that makes high-quality, fashionable watches affordable.
16. Rebecca Minkoff
Rebecca Minkoff is one of the best fashion Shopify stores, selling women's clothing and accessories. This example demonstrates why Shopify is an excellent choice for brands with a diverse product offering across multiple categories.
Are you curious about the power of images? The majority of this gorgeous Shopify store is occupied by clear, magazine-style product photos. Why? to entice guests to explore and give them the impression that they are shopping in an opulent boutique.
Rebecca Minkoff stands out from other top Shopify websites with this luxury product photography, which has a Bohemian flair in the store design. These two elements work together to create a truly one-of-a-kind shopping experience.
17. Crown & Caliber
Crown & Caliber has purchased and resold over 80,000 watches through their Shopify store. To get to this point, the brand's founders ensured that their buy-and-sell platform worked (and looked) like a fine Swiss watch.
18. Emma Bridgewater
This popular Shopify store has the appearance of a colorful online DIY magazine. Despite being founded in 1984, this pottery brand redefines everyday kitchen china with a mix of modern and classic designs.
This top Shopify store is a household name in the ceramics industry. The traditional sponge-painted designs on the brand's products are instantly recognizable, a technique revived by Emma Bridgewater in the 1980s.
Emma Bridgewater is now a popular destination for shoppers looking for one-of-a-kind gifts and ideas. A plethora of colorful product images, personalized items, and an Instagram feed with customer content make browsing this Shopify site a pleasurable experience.
19. Pura Vida Bracelets
Pura Vida, one of Shopify's most successful jewelry stores, began in 2010 when Griffin and Paul, two friends, brought handcrafted bracelets from Costa Rica to California. After selling 400 items in a few days, the two decided to start their own business.
Pura Vida is now a massive success, selling millions of handcrafted items every year. As per Shopify, the company is growing 50% in revenue year-over-year. The brand's Bracelets Monthly Club is an excellent example of how Shopify brands can increase customer lifetime value.
This Shopify store is an excellent example of how to sell a diverse range of products without sacrificing design. Their website navigation is also amazing and makes it easy to find products.
20. Missoma
This Shopify store feels like a classy lookbook from an awesome brand, with subtle animations, high-quality photos, and a vintage vibe. And it kind of is, considering Missoma's celebrity clients, including Meghan Markle and Margot Robbie.
21. Vitaly
Vitaly is an experimental design studio that sells gender-neutral accessories. The striking images are the most memorable aspect, but the website is also professionally optimized for sales. This top Shopify store's revenue was estimated to reach $4.69 million in 2022.
22. Ember
Ember, like many other top Shopify stores, sells a unique product. This time, it is a mug designed to keep drinks "perfectly hot." As a result, the homepage emphasizes the product's uniqueness and benefits.
23. Burga
Burga is a retailer of electronic accessories. The brand's mission is to "transform everyday boring items into lifestyle and fashion accessories you will be excited to wear." Indeed, their cool-looking Shopify store demonstrates that they live up to the mission.
24. Gymshark
Gymshark began as a company selling workout clothes sewn and printed by Ben Francis, the founder, and a group of friends. It is now one of the most successful Shopify stores in the fitness clothing industry.
Gymshark was an early adopter of the influencer marketing model. They have invested heavily in creating a significant social media presence since the beginning. A noteworthy partnership involved creating an exercise video alongside Ross Edgley, who became the first person to swim the full 1780 miles of the British coast.
25. Cowboy
Cowboy uses top-notch images and video on its homepage and throughout the website to sell smart e-bikes through its Shopify store. Before making a purchase, users can schedule a test ride to experience the product for themselves. This is a wise choice for a product with such a high price tag. It continues to revolutionize the bike and mobility industries and is the most connected electric bike in the world for riders in cities.
26. Parachute
Think of fluffy thoughts. Parachute's full-screen homepage video and friendly, welcoming message do a fantastic job of drawing visitors in right away. Visitors can quickly decide where to go by scrolling down to see only three basic categories to choose from.
27. Death Wish Coffee
When Mike Brown developed the recipe that became Death Wish Coffee, his goal was to create a powerful blend of organic coffee with incredible flavor. He had no idea that the recipe would give rise to one of the most well-known names in the business.
This distinctive brand quickly gained attention from media outlets like Good Morning America. After that, everything went smoothly for Brown, whose skill was greatly valued by coffee lovers everywhere, including the International Space Station. Indeed, he created a freeze-dried blend that was sent into space by NASA in an instant.
A crisp and invigorating website design is produced by the combination of rich red and dark colors. This palette is perfect for expressing the brand's individuality while hinting at the strength of the product.
28. SkinnyMe Tea
A useful, user-friendly Shopify store that is designed to increase conversions. There is a great blog, a lot of customer feedback, and even a free detox program for all customers. They work well together to overcome visitors' objections and reservations.
29. BioLite
BioLite is a group of engineers and designers on a mission to help people cook, charge, and light their homes without using electricity. Their Shopify store sells rugged mobile stoves, grills, solar panels, lamps, and power banks.
30. Boomf
Boomf is a card and gift shop located in the United Kingdom that sells everything "from super sweet Personalized Marshmallows to exploding confetti cards." Handmade with pride by a team in Reading, the company focuses on sustainability and aims to replace more trees than it uses.
31. Weaver Leather Supply
Weaver Leather Supply produces leather goods for a range of markets, such as tool equipment, equestrian supplies, and custom manufacturing. Along with tools and leather, their Shopify store offers products for every industry.
How did we choose these Shopify stores? (Our criteria)
Most of the Shopify stores on the list are found by researching the most popular niches on Shopify. Some of them were the clients of our agency, that helped Shopify owners increase their revenue and build better stores.
Each of the stores listed are genuine businesses that excel in their area of expertise.
Every smart business owner is learning from the ones who walked the same road before them, and there is a lot to learn in this department.
What makes a Shopify store successful?
There are several factors that might decide the fate of your Shopify store. Ultimately, you want to create a business that will grow and become one of the biggest Shopify stores.
Niche selection
Choosing the right niche is crucial. It should be something that not only interests you but also has a viable market demand. A well-defined niche can help you tailor your products and marketing strategies to a specific audience.
Quality products
Your store should offer products that solve a problem, fulfill a need, or appeal strongly to a target audience. High-quality products that deliver on their promises can lead to better customer satisfaction and returning customers.
User-friendly store design
A clean, attractive, and easy-to-navigate website is vital. Customers should find it easy to browse products, add items to their cart, and check out. An intuitive design enhances the user experience and can significantly impact sales.
Effective SEO strategies
Search engine optimization helps your store rank higher in search engine results, making it more visible to potential customers. Use relevant keywords, optimize product descriptions and images, and maintain a blog to improve your SEO.
Great-looking blog
Having a great-looking blog is especially relevant if you know that default Shopify blog options are not amazing. You should strongly consider installing the best drag-and-drop blog builder — Bloggle.
The Bloggle app will elevate the appearance of your Shopify store and help you create a clean advantage over your competitors.
Strong branding
Consistent and appealing branding across your website, packaging, and marketing materials can establish a strong identity. This helps in building trust and recognition among customers.
Excellent customer service
Providing prompt and helpful customer service can enhance customer satisfaction and encourage loyalty. Options like live chat, easy returns, and fast responses to inquiries can significantly improve the overall customer experience.
Why are these stores using Shopify?
There are many reasons why business owners create Shopify stores. The most obvious one is relying on a huge market that can provide them with customers, but there are other strong reasons as well.
Easy to use
Shopify is renowned for its user-friendly interface. It's designed for people who may not be tech-savvy, enabling them to set up and manage an online store without the need for extensive technical knowledge or coding skills. This accessibility makes it a popular choice for small to medium-sized businesses.
All-in-one platform
Shopify provides a comprehensive suite of tools to manage the entire spectrum of e-commerce activities. This includes website hosting, design, inventory management, payment processing, shipping, and more, all within the same platform. This integration simplifies operations and can be more cost-effective than managing multiple separate systems.
Scalability
Shopify can support businesses as they grow, from small startups to large enterprises. It offers different plans with varying levels of features that can accommodate the changing needs of a business, making it a long-term solution for many.
Customization options
With its vast theme store and the ability to customize themes or build completely custom designs, Shopify allows businesses to create unique, branded websites. There are also thousands of apps available in the Shopify App Store that can add specific functionalities to a store.
Community and resources
Shopify has a large and active community of developers, users, and partners. This community is a valuable resource for new and existing merchants seeking advice, partnerships, or custom solutions. Additionally, Shopify offers extensive documentation, tutorials, and forums that help users navigate and make the most of their e-commerce experience.
FAQs
What is the secret of the success of these Shopify stores?
There aren’t any secrets behind the success of these stores. They just built their business in the right way, had a bit of luck here and there, and now they are at the top of their games.
How to elevate my Shopify store to the level of this list?
There is no silver bullet or solution for everything, but if you follow all the advice we gave you, without skipping any steps, your store will definitely start scaling up.
Which niche is the best for opening a Shopify store?
Choosing a niche is not an easy or irrelevant process. You shouldn’t copy anyone or join the niche just because you see others make a profit there. You need to choose the niche based on your capabilities and affinities, and just shape it to compile all Shopify standards.
Summing things up
In this huge list of successful Shopify stores, we tried to present you the paths to success you can also take with your own Shopify store.
By following the advice we gave you, your Shopify store will certainly improve and one day be worthy of being included in this list!
We hope you found this inspirational and useful.
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