App Reviews


Yotpo Shopify: A Review of An Excellent Reviews App [2024]

Published on Nov 03, 2023

Yotpo Shopify - Showcase social proof by easily collecting and displaying UGC like ratings and reviews

What is Yotpo Shopify?

Core Value Proposition

Yotpo Shopify serves as a comprehensive platform for gathering and showcasing customer reviews and user-generated content (UGC) for your Shopify store through their reviews widget. In the crowded e-commerce space, standing out can be a Herculean task. Yotpo aims to tip the scales in your favor by providing a platform that makes it effortless to collect, manage, and display customer reviews in a way that feels genuine and compelling. Imagine having a dedicated PR team that works around the clock, collecting positive testimonials and displaying them in your store's most visible spots. That's Yotpo for you.

What Primary Purpose It Serves

The primary goal of Yotpo Shopify is to build trust between your brand and potential customers. Trust is the invisible thread that turns a browser into a buyer. By collecting reviews, ratings, and even customer photos and visual UGC, Yotpo makes that thread stronger and more visible. It's not merely a tool for gathering feedback; it's an engine for building social proof. Rather than shouting into the void about your product's virtues, let your satisfied customers do the talking. Yotpo Shopify helps you do just that, serving as an intermediary that collects and displays glowing testimonials right where potential customers can see them.

Who’s it for? Who is it NOT for?

Target Audience

Yotpo Shopify isn't a one-size-fits-all solution; it's a specialized tool designed to serve e-commerce businesses that understand the vital role customer reviews play in sales. If your online store thrives on social proof, this app should be on your radar. It's best suited for businesses that already have a substantial customer base and need to manage, display, and leverage customer reviews effectively. Think of Yotpo as a megaphone: it amplifies the voices of your satisfied customers to capture the attention of potential buyers, much like a well-placed advertisement in a busy marketplace.

Who is it NOT for?

On the flip side, if you're a fledgling e-commerce business still working on building initial traction, Yotpo may be overkill for you. Its most powerful features, especially in the Growth and Prime plans, are tailored for scaling businesses rather than startups still in their infancy. It's like bringing a high-powered telescope to a backyard stargazing session—you won't fully utilize its capabilities, and it might just burn a hole in your pocket. Additionally, if your business model doesn't rely heavily on customer reviews or user-generated content, Yotpo's suite of features may be more than you need. Finally, businesses running on a tight budget might find the pricing tiers a bit steep, especially when just starting out. This app is also not for someone who is looking for a minimal, clutter-free dashboard. It offers a lot for someone who is only in need of some basic functionalities.


  • Flaunt your best ratings and reviews across multiple pages like Hompage, Category Pages, Product Page, and more.

  • Elevate the product buying experience by incorporating customer photos and videos

  • Amplify the reach of your customer reviews because Yotpo works seamlessly with Checkout, Shopify Flow, Facebook, Instagram, Google, Klaviyo, SMSBump, pagefly

  • Don’t fly blind. Derive insights from measurable customer data and drive informed business decisions.

  • Connect your reviews with our SMS, loyalty, and subscriptions product synergies to enhance customer experience.


Yotpo offers a 3-tiered pricing:

  1. FREE
  • Up to 50 Monthly Orders
  • Automatic Review Requests
  • Design Emails from Template
  • Reviews Moderation
  • Display Reviews On-Site
  • 24/7 Chat Support

  1. GROWTH ($15/ month)

EVERYTHING in Free, plus:

  • Improve SEO: Google Rich Snippets
  • Collect Photos and Videos in Reviews
  • Share Product Reviews to Facebook Shops
  • Share Reviews to Google Shopping Ads
  • Collect More Site Reviews with 2-1 Requests
  • Incentivize Reviews with Coupons

  1. PRIME ($119/ month)

EVERYTHING in Growth, plus:

  • Share Site Reviews to Google Seller Rating
  • Build Shoppable Media Galleries
  • Display Product and Shopper Attributes
  • Create a Community with Q&A
  • Gather Shopper Insights at Scale
  • Onboarding Support


4.9 / 5 star rating on the Shopify app store

What do real users have to say about it?

Pros & Cons


Feature to create custom loyalty and referral programs

Collect and display customer content using automation & AI

Text messaging feature to notify customers

Integrates with popular business tools like Mailchimp, Zendesk, Magento, and more

Notification through text messages for customers

Yotpo is also an official Shopify Plus Technology Partner


Some users complain that Yotpo widgets slow down the Shopify website speed

No access to search bar in Q&A section

Some customers feel that the photos are too small

Our Review

After spending considerable time with Yotpo Shopify, we've unearthed the details—both remarkable and less so—that set this app apart. Here's our exhaustive review, carved from our direct experience.

User Interface and Experience

Let's start with the user interface. It's clean. Simple at first glance. However, delve a bit deeper, and you'll find layers of functionalities stacked within tabs and drop-down menus. It took us a while to get used to it. While the design appears well-thought-out, new users might find themselves navigating a maze initially. This isn't a deal-breaker, but expect to spend some time acclimating to the interface.

Features and Functionality

Now, the features. Yotpo is a powerhouse. The app's suite of functionalities spans from collecting basic text reviews to hosting videos uploaded by customers. The automated review requests? Those have been a time-saving marvel for us. Sending out requests is not just a checkbox action; it's an entire process that Yotpo has streamlined effectively. However, the sheer number of features can feel like an overload, especially if your needs are more straightforward.

Customization Options

The customization features are a double-edged sword. On one hand, we reveled in the freedom to tailor almost every aspect of how reviews appear on our site. On the other hand, the multitude of options can be paralyzing. You can moderate reviews, tweak email templates, and even adjust the review display layout. It's comprehensive, but don't expect to master it in a day.

Integration Capabilities

Integration was smooth. We tested Yotpo's compatibility with tools we already used—Mailchimp, Zendesk, and Magento among them. The integrations were seamless, merging effortlessly into our existing workflow. Yet, if you're not using any of these tools, the integration feature becomes less of a selling point.


We have mixed feelings about the pricing. The free tier offers a decent array of basic functionalities, but the real meat is in the Growth and Prime packages. These are feature-rich but come at a cost that might not sit well with smaller operations. We felt the pinch, but we also saw the value. If you're running a small shop, budget considerations will loom large.

Customer Support

Customer support was both a hit and a miss. You can get quick answers through 24/7 chat support for minor issues that pop up. However, for more complex queries, we found ourselves wishing for more in-depth resources. While FAQs and chat support cover the basics, a detailed guide or webinar could bridge the gap for intricate issues.

Final Thoughts

After thoroughly evaluating Yotpo Shopify, reading Yotpo reviews and integrating it into our operations for a substantial period, we've formed some definitive impressions. For e-commerce businesses that have moved beyond the initial stages and are looking for a more advanced review management system, Yotpo could be your next logical step. Its feature set is expansive, and its capabilities in leveraging customer reviews for brand growth are noteworthy.

However, Yotpo is not without its drawbacks. The wealth of features can be overwhelming, and there's a learning curve that can't be ignored. If you're still in the foundational stages of your online business or operating on a tight budget, you may want to reconsider. The pricing, particularly for the Growth and Prime plans, could prove to be a hurdle.

So, where do we land on Yotpo Shopify? It's an adept platform, no doubt. If its limitations aren't deal-breakers for you, or if they don't pertain to your specific needs, then Yotpo should be on your shortlist. We believe you now have a thorough understanding to make an educated decision.


Can I import and save my current SMS marketing and email marketing campaigns that I am running for my subscribers?

Absolutely, Yotpo enables the import of your SMS and Email Marketing campaigns

Is there a Yotpo loyalty program that I can checkout on their website or social media?

Yes, you can go to this link to get details about their loyalty & referral programs and other Yotpo subscriptions.

Does Yotpo help in achieving a better conversion rate for ecommerce platforms?

Yes, it does help in retention by various methods like improving tech stack, better speeds, enhanced user experience, integrating different sales channels among others.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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Julien Mamalian

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.

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