App Reviews


ReferralCandy on Shopify: Is This App Worth It? [2024 review]

Published on Nov 08, 2023

ReferralCandy - Create effective customer referral programs

What is ReferralCandy?

Core Value Proposition

ReferralCandy is not just another app you add to your marketing stack and forget about; it's a vital component aimed at boosting your sales through referral marketing. Think of it as your silent sales partner, working round the clock to ensure that your existing customers become your brand advocates. It streamlines and automates the cumbersome tasks that usually accompany running a referral program. From automatically keeping tabs on who referred whom to alerting you about suspicious referral activities, it simplifies the nitty-gritty details, so you can focus on other aspects of your business.

What Primary Purpose it Serves

When it comes to business growth, we often find ourselves pouring time and resources into attracting new customers. ReferralCandy shifts this focus a bit. It helps you realize that you've got a goldmine of potential right within your existing customer base. Instead of draining your budget on new customer acquisition strategies, this app leverages the goodwill you've already earned. Your current satisfied customers are nudged to become active promoters of your brand, drawing in new customers through well-crafted, incentivized referral programs.

How to install the Referral Candy app for Shopify?

You can easily install the app on the Shopify app store.

Who’s it for? Who is it NOT for?

Target Audience

ReferralCandy is a robust choice for small to medium-sized businesses that have already gained some traction and are looking to scale through word-of-mouth marketing. If your e-commerce store is operating on platforms like Shopify, BigCommerce, or WooCommerce, the seamless integration makes ReferralCandy an almost plug-and-play solution. Businesses with a reasonable customer base will find the app’s automated referral programs a boon, essentially turning their existing customers into brand ambassadors.

Who is it NOT for?

Conversely, if you’re a solopreneur or running a nascent startup still struggling to find your initial customer base, ReferralCandy might not be the most cost-effective choice for you. The absence of a free plan means you'll be shouldering additional expenses right from the get-go. Think of it as entering a high-stakes poker game with a modest stack of chips; the risk might outweigh the potential gains.

Moreover, businesses looking for a multi-tiered referral system to offer diverse incentives to different customer groups will find the app lacking. In this respect, ReferralCandy is akin to using a sledgehammer for a job that requires a scalpel; it's effective but not nuanced.

Lastly, if you’re operating outside of the e-commerce space or if your platform isn't among the ones ReferralCandy integrates with, then the app probably won't meet your needs. It's like trying to fit a square peg into a round hole; the fundamentals just won't align.


  • Referral Programs Automation: Create efficient referral and affiliate programs and manage the entire referral lifecycle including tracking successful referrals, and detecting referral fraud.
  • Ready-to-use Referral Templates: Choose from among multiple templates to lend a personalized touch to your referral campaigns. Customize the logo, banner, brand color, font family, copy, and more. You can also tweak it further by editing the HTML and CSS code.

  • Broadcast Your Referral Program: Promote your referral campaigns across multiple marketing channels. You can send email blasts, include referral links in existing newsletters, inform on the checkout page, and use various other trigger points

  • Advanced Analytics: Get data-driven insights like new sales from referrals, top traffic sources, top referrers, brand mentions, industry benchmarks, and more.


ReferralCandy offers a 3-tiered pricing. Comes with a 14-day Free Trial:

  1. PREMIUM ($59/month +  3.5% commission on successful referral sales)

For small businesses getting started

  • Unlimited customers
  • Dashboard & data reports
  • Live chat support
  • Advanced fraud management

  1. PLUS ($299/month +  1.5% commission on successful referral sales)

For teams pushing for faster growth with referral marketing

Everything in Premium plan plus:

  • Premium support & SLAs
  • Dedicated account manager
  • Quarterly campaign review

  1. ENTERPRISE (Contact Sales)

Bring ReferralCandy to bigger organizations

Everything in Plus plan plus:

  • Unlimited campaigns
  • Custom integrations
  • Custom analytics and review with consultant

NOTE: You get a 20% discount if you opt for an annual plan instead of monthly billing.


4.8 / 5

What do real users have to say about it?

Pros & Cons


Easily set up your referral and affiliate program in under 30 minutes

Seamless integration with popular e-commerce platforms and tools like Shopify, BigCommerce, WooCommerce, Magento, Klaviyo, ReCharge, Skio, Awtomic, Bold, Loop, and many more

24/7 live chat support to resolve any issues

Simple and clean admin dashboard, very friendly and easy to use


Lack of multi-tiered referral or customer reward system to offer certain customer groups unique offers

No free plan

Pricing includes additional commission and referral fees

Final Thoughts

We have spent considerable time into ReferralCandy and integrating it into our own workflows. We have then come away with some unambiguous insights. If your business is past the initial nascent stages and you're now in the market for an advanced referral program with a depth of analytics, ReferralCandy could be a strong contender. We view it as a competent platform. However, it is not without its limitations. If the constraints we've outlined aren't hindrances for you—or even better, if they're not relevant to your business scenario—then by all means, give ReferralCandy a spin. Armed with this review, you should be well-prepared to make an educated choice.


Does ReferralCandy work to offer referral tracking for social media influencers, retailers and others?

Yes, absolutely. Tracking can be done through two ReferralCandy integrations: email integration for email marketing and API integration for others.

What are some ways I can do page optimization so that maximum customers are enrolled?

You can use ReferralCandy on your website. You can enable post-purchase popup, landing page, and referral widgets to grab attention.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

Table of Contents

Julien Mamalian

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.

It’s time to awake your sleeping blog.

Try Bloggle

Follow us ! 🥳