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The Advantages of Using Tags for Your Shopify Blogs [2024 Edition]

Published on Nov 07, 2023


Updated on Feb 08, 2024

Julien Mamalian

CEO, Bloggle


"The best time to organize your blog was 20 years ago. The second best time is now." 

This age-old proverb, reimagined for the digital era, rings especially true for ecommerce store owners. With the surge of content being churned out every day, having a well-structured blog is not just an option; it's a necessity. But how can you effortlessly guide your readers to the exact information they seek, while also pleasing the ever-demanding algorithms of search engines? The answer lies in one often-overlooked feature: Shopify blog filter by tag. By the time you've navigated through this article, you'll understand not only the nuts and bolts of how tags work in Shopify's URL structures but also the manifold benefits of tag-based navigation in a blog. 

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How tag filters work in Shopify (URL structures)

We have already learned how to change blog URL in Shopify. We have seen that we cannot tinker much with the default Shopify blog URL structure (unless we edit code in the Shopify database structure). For example, your Shopify blog URL would always look something like this:


Where ‘news’ is the blog category handle and ‘my-example-article’ is the article handle. But what if you want more granularity in your blog categories? Enter tags.

Tags are a great way to organize blogs within a blog category. They break down a broad category into multiple specific sections. For example, say you want to see all blogs on ‘beauty’ inside the news category in one view. You simply create a tag for all the relevant blogs called ‘beauty’. And then, all blogs tagged ‘beauty’ within the ‘news’ category will be accessible from the following URL:


Benefits of Tags-Based Navigation in a Blog

Enhanced User Experience

Imagine your blog as a meticulously organized filing cabinet, where every article is a document sorted into its relevant folder. A visitor doesn't need to rummage through a cluttered drawer; they go straight to the folder labeled with the tag of their interest. Tags streamline this process, saving your reader's precious time and offering them a smooth, enjoyable browsing experience.

SEO Optimization

Google's algorithms are designed to promote content that offers a superior user experience. Blog article tags appropriately act as a signal to search engines, indicating a well-structured repository of information. This often results in a favorable position in search engine rankings and conversions when potential customers filter blog by tags in Shopify or use related search queries.

Enhanced Analytics

Insights are the lifeblood of any successful online venture. With tags, you get a microscopic view of user behavior. It helps you understand not just what your audience is interested in but also how they navigate through your blog. These insights can be leveraged for various purposes, such as effective retargeting, trend prediction, and even opportunities for cross-selling and upselling.


Enhanced Content Creation

Informed decisions are often the best ones. Knowing what your audience prefers to read equips you with the information to create content that resonates. You can go beyond mere articles to curated lists, bundled content, or even personalized reading lists. The next time a reader visits your Shopify store and decides to filter Shopify blog post by tag, they'll find content that is not just relevant but also deeply engaging.

How to add tags to your Shopify Blog: A step-by-step tutorial

1. Via Shopify

Again, one of the major limitations of Shopify is that not all themes allow you to have tags. Only those that enable the creation of categories will let you create blog tags or product tags within a category. For instance, let us see how to do it in the Broadcast theme:

Step 1

Log in to your Shopify Store

Step 2

Navigate to ‘Online Store > Blog posts’ and select the blog post which you want to tag

Step 3

In the Tags section on the right, enter the name of a tag you want to create or choose from among the already existing tags. If it’s a new tag, it will automatically get created and saved for future use. (Source)

Step 4

You can add multiple tags to a blog post. Hit ‘Save’ once you’re done.

Step 5

Navigate to https://<your-shopify-store.com>/blogs/<blog category>/tagged/beauty and you’ll see all blogs tagged ‘Beauty’ within the given blog category.

Via Bloggle

Step 1

Install Bloggle and log in to your Bloggle Dashboard

Step 2

Select the article for which you want to add a tag

Step 3

In the Settings tab, go to the ‘Tags’ section and enter the name of the tag you want to add. It could be a product tag, or a type tag or any other tag like ‘wishlist’ or ‘Winter Collection’ etc

Step 4

You can add multiple tags to a blog post. Hit ‘Save as Draft’ once you’re done

Step 5

To create the tags-based navigation, go back to the Blog posts page on Bloggle. Click on ‘Blog List layout’ from the ‘Manage styles’ dropdown

Step 6

Click on ‘Navigation & Search’

Step 7

Click on ‘Enable Navigation’

Step 8

Click on ‘Add manual link’. This works like your <a href=””> HTML tag

Step 9

In the Url field, type ‘/blogs/<blog category>/tagged/<your-tag>. In our case we want to create a ‘Beauty’ tag within the ‘News’ blog category. In the Url anchor field, type the name of your tag the way you want it to be displayed in your tags-based navigation and hit ‘Save’.

Step 10

Hit ‘Publish’ and select the blog categories for which you want to apply your tags-based navigation. Click ‘Confirm’ once you’re done.

Step 11

Click on the Preview icon to see how your newly created tags look on your blog

Step 12

Voila! You can now filter your blog by tags.


Adding tags to your blog posts is a great way to organize your blog posts. As said earlier, using tags help you to enhance user experience, SEO, analytics and content creation. Implementing tag based filtering on the blog is simple and intuitive. Your customers will be better able to find the blogs if you filter articles. It’s a win-win for both you and your customers.


  1. Can you filter by tags in Shopify?

Absolutely. Shopify themes and blog pages allows you to do that. It’s a great way to help the readers find what they are looking for.

  1. How do I get blog tags on Shopify?

You get this functionality natively in Shopify if your blog template theme allows blog categories (not all themes do) or use an app like  Bloggle to create blog tags.

  1. Do tags matter on Shopify?

They do, a lot. Implementing blog post filters improves SEO for your storefront and provide an enhanced user experience along with great analytics.

  1. How to add blog filter tags in Dawn Theme?

This is what you can do to add tags to your blog post. You need to add code under the header in main-article.liquid. Here is the code: 

{% if article.tags %}Tags: {% for tag in article.tags %}{{ tag }}{% endfor %}{%- endif -%}

If you want the tags separated by commas, add this after {{tag}}: {% unless forloop.last %}, {% endunless %}

This will add tags to your article directly. There is no need to edit the blog template (main-blog.liquid) by adding a ‘div class’ or any complex code.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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