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Yoast SEO is one of the most famous WordPress plugins. In fact, over 10 million websites are using Yoast right now, which is an astonishing number. However, does Yoast Shopify translate the power of a WordPress plugin or not?
Should you trust that Yoast for Shopify will bring you the same results as its “older brother” who handles WordPress?
In this review, we will cover everything you need to know about Yoast SEO for Shopify, from its features to pricing.
What is the Yoast Shopify SEO app?
Yoast Shopify SEO is a specialized app that focuses on giving everything you need for search engine optimization.
Like the WordPress plugin, Yoast is a user-friendly tool that gives you all the guidance required to do SEO yourself.
With numerous integrations such as Semrush, Judge.me, Loox, and others, Yoast handles technical SEO and lets you focus on more important aspects of your Shopify business.
Yoast Shopify Features
Yoast Shopify is focused on helping you rank higher in search results. If you ever used the Yoast SEO WordPress plugin, you will be very familiar with the Shopify version.
Create high-quality content that ranks
Yoast SEO provides real-time feedback through readability and SEO analysis, using a traffic light system for instant clarity. This ensures your content is both easy to read and optimized for search engines.
The analysis is customized for various content types within Shopify, including product pages, blog posts, and collection pages.
It allows for the optimization of SEO titles and meta descriptions across all content and supports 20 languages, ranging from English to Indonesian.
Optimize content for keywords
Yoast for Shopify guides you on how to include keywords effectively, steering clear of keyword stuffing.
It recognizes synonyms, related keywords, and different word forms, enabling more natural content creation.
This approach prevents keyword stuffing, broadens your content's reach by including related keyphrases and synonyms, and guarantees your content is optimized for the appropriate keyword.
Enhance CTR with rich results
Rich results can significantly boost your organic traffic, making your entries stand out among search results.
Yoast SEO for Shopify automatically generates rich structured data, increasing your chances of achieving these results.
It covers a variety of schemas, from Product to Offer, and integrates with popular review platforms to include the AggregateRating schema. Additionally, it supports the Yoast SEO Breadcrumb block in Shopify themes 2.0.
Automated technical SEO
With Yoast SEO, you no longer need to worry about keeping up with the dynamics of SEO best practices.
Their experts ensure your technical SEO is handled automatically, from the latest meta robots directives to the integration of open graphs and SEO tags.
Yoast Shopify also eliminates conflicting code in your theme files, enhancing site speed and reducing SEO problems.
Control and optimize search result appearance
Yoast SEO makes it straightforward to add and optimize SEO data like titles and meta descriptions, ensuring your search results look attractive and generate more clicks.
It offers templates for different content types, includes a bulk editor for SEO metadata, and allows for page-level control of SEO data.
Learn SEO with Yoast academy
If you're new to SEO or looking to improve your skills, the Yoast Academy offers a range of courses guided by their SEO experts.
From e-commerce SEO to SEO copywriting, you'll learn all the fundamentals and advanced techniques to enhance your SEO knowledge.
Live chat and email support
Their amazing support ensures you have all the help you need to get Yoast Shopify running smoothly.
Whether you have questions about installation or need assistance with any feature, the friendly and knowledgeable support team is there to help all year round.
Yoast SEO for Shopify pricing
Yoast SEO pricing is remarkably simple. They don’t offer too many plans or specialized packages, they simply create one plan that fits all features.
For $19 monthly, you will get:
- Increase organic traffic to your online store
- Get instant technical SEO improvements
- Actionable guidance on how to optimize your content
- Immediately increase your chances of rich results
- 24/7 live chat & email support
Yoast for Shopify comes with a 14-day free trial. If you are not sure about the need for this app or is Yoast SEO worth it, it is perfectly fine to try it out first, and then decide if you need it after 14 days.
How do users rate Yoast SEO?
Yoast for Shopify has a rather low rating at the moment, hovering just below 4/5 (3.9 stars currently). It seems that their rating is affected by several 1-star reviews which claim that their code is left behind after uninstalling the app, and that resulted in their store losing the rankings.
Yoast support is very responsive, and they answered every review on the store. From their replies, we can see that the redundant code in the admin often stays because of Shopify or some other conflicting apps, not Yoast, but there is a slight concern there.
Overall, the reviews are great, highlighting the user-friendliness of the app, amazing support, and many helpful features for SEO specialists.
Is Yoast SEO worth it?
After all this information, it is completely legitimate to ask is Yoast SEO worth it. It seems that Yoast for Shopify is not at the level of Yoast for WordPress.
Many unsatisfied customers expected to see a similar number of features and complexity, but this plugin disappointed them.
However, we must be clear here — Shopify is not WordPress.
There is a huge difference between the two platforms, and it is expected that WordPress, which is focused on building websites overall, with blogs and other regular pages, has way more options compared to Shopify which is focused on building a webshop and getting more sales.
We believe that Yoast Shopify is a great Shopify app, and it is worth giving $19 per month for its features if you need help with SEO.
Who should use the Yoast SEO app?
Yoast Shopify is tailored toward small and medium-sized Shopify businesses.
The users who are actively looking to improve their search engine rankings but may not have the extensive resources or in-house expertise to manage SEO independently at an advanced level are the ones that will likely benefit the most from using this app.
Who shouldn’t use the Yoast SEO app?
Logically, enterprise business owners or large-scale e-commerce sites might find that the Yoast for Shopify doesn't fully meet their complex and specific SEO needs.
This is not because the app isn't useful, but because larger enterprises often require more advanced, customizable, and scalable SEO solutions.
Our thoughts on Yoast SEO Shopify app
Yoast Shopify is an excellent app if you need help with SEO. Just like the more famous Yoast SEO plugin for WordPress, this app will automatize some processes and immensely help you with technical SEO.
If you own a small Shopify store, you should strongly consider paying for a premium Yoast subscription.
On the other hand, if you are an enterprise business owner, and you have a whole team that is doing SEO for you, this app won’t be needed.
FAQs
Is this similar to the WordPress plugin for Yoast?
It’s close but designed specifically for Shopify. It’s similar to the WordPress SEO plugin.
What are some ways it can help with SEO?
Besides the points mentioned in the article above, it can help with schema, SEO titles, key phrases for your keyword research, adding alt text to images, etc.
However, it does not support integration with the Google Search Console.
Are there any tutorials available for Yoast SEO?
Yes, there are step-by-step guides, feature explanations, and more on the Yoast SEO academy.
How is the support team at Yoast?
According to the Yoast App FAQs, as a paying customer, you’re entitled to use their 24/7 available customer support.
Does Yoast SEO help with blogging?
Yes, Yoast SEO helps primarily with SEO for Shopify blogs, but if you need a complete blog overhaul, we recommend considering Bloggle, as a specialized Shopify blog builder app.
To sum things up
Yoast for Shopify costs only $19 per month and offers a 14-day free trial if you are hesitant to buy it right away.
It will help you with basic SEO tasks, such as titles and meta descriptions, and make technical SEO much easier to implement.
We fully recommend this app to small and medium-sized Shopify businesses, while enterprise businesses should think about more custom-tailored solutions for their needs.
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