App Reviews


Mailchimp App Review 2024: Can This Email Marketing Platform Turbocharge Your Shopify Email Game?

Published on Nov 07, 2023

Mailchimp - All-in-one email marketing & automation platform. Improve content, targeting, and automations for your brand emails

What is Mailchimp for Shopify?

Core Value Proposition

At its heart, Mailchimp for Shopify is a tool built for e-commerce businesses that want to communicate with their customers in a way that feels personal and timely. If your online store is looking to create email campaigns that resonate with your audience, this app can help you do just that. It's not about bombarding customers with emails; it's about creating meaningful interactions that can lead to lasting relationships and, ultimately, more sales.

Primary Purpose

The app's bread and butter is its automation. This isn't just scheduling emails to blast off at certain times; it's about crafting campaigns that react to how your customers interact with your store. Did someone browse your site and leave without making a purchase (Abandoned cart)? Mailchimp for Shopify can nudge them with an offer or a reminder to come back. If done right, these kind of personalized actions make the customer feel valued and understood, which helps the brand stand out in this competitive ecommerce world.

Moreover, it's a powerhouse when it comes to making use of customer data. Imagine being able to send a special discount to a customer on their birthday or a personalized recommendation based on past purchases. The app can get to even such granular level of detail. And the best part? It's pretty much set it and forget it. You just have to get the workflows in place and Mailchimp then takes over.

Mailchimp is also not limited to emails. This app enables you to get vital information about your customers, be it their email inbox or thier social media feed. All this collectively creates a brand that is cohesive and multi-dimensional.

Who's it for? Who is it NOT for?

Target Audience

The Mailchimp Shopify integration is a powerhouse for e-commerce business owners who are keen on harnessing the power of email marketing to connect with their customers. It's particularly useful for Shopify store owners who are looking to automate their email campaigns and are hungry for rich analytics to sharpen their marketing strategies. If you're all about segmenting your audience, personalizing your outreach, and designing emails that click with your customers, then Mailchimp's array of features is tailored for you.

This app is a full suite designed for those who love to mix and match their marketing efforts across emails, social ads, and more. So, for the savvy marketer looking to track customer behavior and leverage that data for hyper-targeted campaigns, Mailchimp and Shopify shake hands quite nicely.

Who is it NOT for?

On the flip side, if you're just dipping your toes into the vast ocean of e-commerce and your budget is as tight as a drum, the paid plans might give you pause. The free plan, while generous, has its limitations, which could be a deal-breaker for businesses that are still in their diapers, budget-wise.

If you’re a merchant who wants a plethora of modern, cutting-edge design templates straight out of the box, you might find Mailchimp’s selections a tad basic. And let’s not beat around the bush—those on the lookout for unlimited email sends without opening their wallet might find the daily limits on the free plan a bit stifling.

The Mailchimp Shopify integration is geared toward businesses that have grown past the nascent stage and are ready to grow towards focused and strategic email marketing. It's not the best fit for the faint-hearted hobbyist who isn't ready to dive into the nitty-gritty of marketing analytics or for those who flinch at the thought of spending money on advanced marketing tools.


  • Email Automation: Create personalized email automation campaigns for cart abandonment on checkout, retargeting emails, product recommendations, welcome, reactivation, and more. Create extremely granular workflows and rules engines.
  • Content Library: Find your creative assets (logo, products, files) in the Content Studio for quickly and easily reusing them across channels. 

  • AI-Infused: Use the AI-powered Content Optimizer to get smart suggestions based on industry best practices for skimmability, link and CTA strength, text & visuals, typography, sentence length, and overall content effectiveness. Get a drilled-down snapshot of click tracking and performance, e-commerce tracking for connected online stores, bounces, unsubscribes, and more.
  • Analytics: Utilize rich insights powered by data from millions of campaigns in your industry. Get metrics on demographics (gender, age), performance (open rates, clickthrough rates), audience breakdown by location, and more.


Mailchimp offers a 4-tiered pricing:

The price of each plan changes based on the number of contacts.

  1. FREE 

Leverage our Standard subscription plan to quickly and reliably launch subscriptions for your store.

  • Email
  • Marketing CRM
  • Creative Assistant
  • Sign Up Forms
  • Landing Pages
  • Social posting
  • Facebook ads
  • Instagram ads
  • Postcards
  • Domains
  • & more

  1. ESSENTIALS (Starts at $13/month)

Everything in FREE plus:

  • Everything in Free, plus:
  • Email Templates
  • Multi-Step Journeys
  • A/B Testing
  • 24/7 Email & Chat Support
  • Up to 50,000 contacts
  • Free Trial

  1. STANDARD (Starts at $20/month)

Everything in ESSENTIALS plus:

  • Customer Journey Builder
  • Send Time Optimization
  • Behavioral Targeting
  • Up to 100,000 contact
  • Free Trial

  1. PREMIUM (Starts at $350/month)

Everything in STANDARD plus:

  • Advanced Segmentation
  • Multivariate Testing
  • Unlimited Seats & Role-Based Access
  • Phone Support
  • Unlimited contacts

Check out their pricing page for more details.


3.5 / 5 

What do real users have to say about it?

Pros & Cons


Pre-made and ready-to-use pop-up forms and landing pages that can be published in seconds

One central hub for accessing your email data and insights

Sync Shopify’s powerful behavioral data with Customer Journey Builder to launch sophisticated email automation campaigns and deliver relevant and timely marketing communications

Create engaging and high-converting social ads featuring your best Shopify products


Paid plans are expensive so may not be feasible for smaller merchants

Daily email sending quota is very limited on the Free plan

Templates look very basic and outdated design-wise

Our Review of the Klaviyo Shopify App

Having spent a considerable amount of time with the Mailchimp Shopify app, our team has gathered insights, spotted trends, and experienced firsthand the highs and lows of this platform. Here's an in-depth analysis based on our hands-on use.

User Interface and Navigation

From the get-go, integrating Mailchimp with Shopify is pretty straightforward. The interface greets you with clarity, sporting a layout that is as easy to navigate as your favorite shopping site. However, we’d be remiss not to mention that for those who haven’t spent much time around email marketing tools, there might be a brief period of adjustment to the extensive features at your fingertips.

Comprehensive Feature Analysis

Diving into the features, Mailchimp’s automation stands out. It’s like having an extra set of hands, automating what would otherwise be a time-consuming process of sending out emails. The granular control over workflows allows for a level of personalization in customer communication that we found to be quite effective. The AI content optimizer, a relatively new addition, gave us actionable suggestions that took the guesswork out of email optimization. However, it’s the analytics that truly impressed us. The depth of insight, from customer demographics to behavior tracking, provided a wealth of data that, when used wisely, could significantly enhance campaign performance.

Support System

In our experience, support was more than adequate, with responsive chat and email help around the clock. It's worth noting, though, that immediate phone support is out of reach unless you're subscribed to the priciest tier.

Pricing Structure

Mailchimp's no-cost entry point is a boon for small businesses testing the waters of email marketing. As your contact list grows, the plans scale accordingly, which seems fair, though the jump in costs at higher tiers may prompt a double-take. We advise keeping a close eye on your subscriber count and campaign needs to get the best value for your investment.

Integration and Workflow

The way Mailchimp works in tandem with Shopify data is a harmonious affair. The synchronization between the store data and email marketing campaigns could lead to increased conversions, thanks to the targeted approach made possible by this integration.

Performance Metrics

Throughout our rigorous use, Mailchimp demonstrated impressive reliability and performance. Campaigns launched without a hitch, emails landed in inboxes with commendable consistency, and the load times within the app were minimal, keeping the workflow uninterrupted.

Final Thoughts

We've spent a good amount of time on our Mailchimp account, connecting Mailchimp to our Shopify account, trying out its features, and really getting into the nitty-gritty of what it offers. It's time to wrap up what we've learned.

The app's a solid performer for those who have mastered the basics and are now ready to try out more advanced email marketing automation tools for your Shopify customers. It's not just about sending out blasts to your customer email list; it's about crafting those emails to hit the right note, at the right time. Mailchimp can do that efficiently, especially the automation and analytics.

That said, it's not all sunshine and rainbows. If you're watching your budget like a hawk, you might get a jolt when you see how the costs can creep up as your business and subscriber list grow. And for the creatives out there, the design templates might feel a bit like yesterday's fashion—functional, sure, but not exactly cutting-edge.

Now, we remember starting out with our first online venture, counting every penny and questioning every expense. Mailchimp's free plan was definitely exciting and full of possibilities. But, as we grew, so did our needs, and those extra costs started to make us think twice.

So here’s the deal: if your store’s doing well enough to justify the investment, and you value deep dives into data and customer behavior, Mailchimp for Shopify is worth a shot. It will add a lot of value and save you quite a bit of effort for your online store and your ecommerce business.

You are now equipped to make an informed decision. If you're in a place where Mailchimp's features sound like a good deal, and you're okay with the price tag, then it might just be the partner your Shopify store needs.


How do I integrate my Shopify account with my Mailchimp email marketing account?

For this functionality, visit the Shopify app store. Search for Mailchimp. Then add app. Then, you can look at this guide to help you connect a single Shopify store to your Mailchimp audience. It will also comprehensively guide you to sync customer data and purchase information between the two platforms.

How does Mailchimp compare with Klaviyo?

The detailed comparison is available here.

Does Mailchimp help with SEO?

Yes, in a basic way it does. With Mailchimp SEO tools, you can edit your page URL, meta descriptions, and page titles to help you rank on search engines.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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Julien Mamalian

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.

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