App Reviews


Google Channel App: An End-to-End Review [2024]

Published on Nov 02, 2023

Google Channel Shopify App - Showcase your products to relevant new shoppers

What is Google Channel App?

Core Value Proposition

The Google Channel App serves as a bridge between your Shopify store and Google's extensive platforms, including Search, Google Shopping, Images, Lens, and YouTube. It does not make you jump through technical hoops. It has a focus on seamless integration. It allows you to amplify your product visibility across these platforms. It's a streamlined way to get your products in front of new customers. All of this is managed from a single hub.

What Primary Purpose it Serves

The app mainly simplifies the process of listing your products on various Google services. Instead of tediously navigating multiple dashboards or complex settings, you get to manage everything from one user-friendly Shopify interface. You can do so much. You can sync your product catalog, set up Google Performance Max campaigns, and even update your product feed without leaving Shopify. This centralization certainly saves you time. It reduces the steps needed to market your products effectively.

Who's it for? Who is it NOT for?

Target Audience

The Google Channel App is for e-commerce owners committed to expanding their reach. These are businesses already familiar with the digital marketplace. If you want to integrate your Shopify store with Google Merchant Center seamlessly, this is your go-to. Your products will show up on Google Search, Google Shopping Feed, and even YouTube.

Who is it NOT for?

Beginners beware. This app may not suit those just starting an e-commerce business, especially if you're on a tight budget. Costs can pile up. Also, the app misses out on detailed tracking features. No tracking of individual clicks, product views, or coupon codes. And if you're aiming for laser-focused campaigns on specific product lines, look elsewhere. This app might disappoint you.


  • List products for free on Search, Shopping, Images, Lens, and YouTube.

  • For those looking to reach an even wider audience, Google Performance Max campaigns can be created through the Google Merchant Center. These campaigns allow advertisers to set a budget and take advantage of Google’s smart technology to optimize ad performance.

  • Sync products easily to Google Merchant Center

  • Update your Google product feed directly from Shopify. A convenient one-stop hub for managing your entire product catalog


Free to install. While it does not cost anything to buy, when you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.


4.0 / 5

What do real users have to say about it?

Pros & Cons


Good software design with immediate cost savings

Personalized recommendations

Robust search capabilities

You can request that data log be deleted


Potential privacy issues

For tracking Google Analytics 4 (GA4), there are a few limitations, like no tracking of product list views or clicks, and No tracking of coupons and discount codes

Lack of support to focus a specific ad campaign on an individual product line

Adding the Google Channel won’t “avoid any data disruptions” for all stores.

Our Review

Usability and Interface

So you've downloaded the Google Channel App for your online store, and you're staring at the dashboard. First impressions? Clean. Streamlined. The buttons you need are where you'd expect them to be. But it's not perfect. We noticed a minor lag when navigating through different sections, something that could be smoothed out in future updates.

Product Listing and Synchronization

Here's where the app proves its worth. You can manage your entire product list from this single interface—no need to jump between Shopify and Google Merchant Center. But be warned: the sync is mostly accurate but not flawless. We experienced a hiccup where a few products didn’t update immediately. It's a small issue, but in a fast-paced e-commerce environment, every second counts.

Running Campaigns: Google Performance Max

Yes, you can set up campaigns without ever leaving Shopify. A useful feature? Absolutely. But here's where we hit a snag. The app promises smart technology to optimize ad performance, but the "smart" part feels somewhat limited. You can't delve into the nitty-gritty details of your campaigns as much as you might like. If micromanaging your campaigns gives you a kick, this app won't satisfy that craving.

Tracking: The Missing Puzzle Piece

You've got your campaigns running. Now you want data, metrics, the works. But hold on. The app doesn’t deliver on that front as much as we'd like. You can't track individual product list views or clicks. In a world where data is king, this is a significant shortfall.

Pricing: A Double-Edged Sword

Installing the app? That's free. Running campaigns? That’s where your wallet comes into play. You set your daily budget in Google Ads, and off you go. It sounds simple, but costs can escalate. We felt the app could offer more nuanced budgeting tools to prevent any nasty financial surprises at the end of the month.

Customer Support: Hits and Misses

Need quick answers? Customer support is generally responsive. But here's the catch. They're great at answering general questions but fumble when you throw a curveball—like intricate issues related to specific product line campaigns.

The Bottom Line

Weigh everything, and what do you get? An app that scores high on ease and functionality but leaves you wanting more in areas like tracking and campaign fine-tuning. It’s a handy tool for e-commerce veterans and those comfortable with Google's ecosystem. But if you're a product data hawk or a control freak when it comes to optimizing your Shopify product campaigns through various sales channels and SEO, you might find it lacking.

Final Thoughts

We've spent a good amount of time with the Google Channel App, poking and prodding its features and testing its limitations. Here's the deal. If you're past the startup phase in e-commerce and you need a tool that pushes your products across Google platforms, this app does the job. We have now considered several features and given you individual section reviews too.

So, what’s our verdict on the Google Channel App? It has its merits, no doubt. But it's also got limitations you can't ignore. If those limitations don’t bother you, or better yet, if you don’t need the features it lacks, then adding it to your Shopify store makes sense. We believe we've given you a complete picture to help you make your decision. No sugar-coating, no omissions. It’s your move now.


Is this the same app that is available on other platforms like Android and iOS?

No, this is not the same app as that. It is specifically for Shopify merchants. This app is available on the Shopify app store.

Can I use the same Google account to run free listings and do smart shopping campaigns on the same subscription?

Yes, you can use the same shopping ad account to attribute both free and paid ads.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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Julien Mamalian

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.

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