App Reviews


GemPages Shopify App Review - Is It Worth It? [2024]

Published on Oct 19, 2023

GemPages is a popular Shopify app that helps Shopify users to create fully customizable pages for their Shopify store. GemPages Shopify is a drag-and-drop page builder. That means you don’t need any coding knowledge to use it, which can be a game-changer for some merchants. 

The app's main role is to simplify the task of designing various types of Shopify pages, be it a home page, a product page, or even a blog. 

Unlike many other page builders available at the Shopify app store, GemPages wants to empower users to embrace their creativity and try to create a fully custom and unique design. 

In this review, we will cover everything you need to know about key features, pricing, and many other things and let you decide if this page builder is the best choice for your Shopify store or not.

GemPages main features

Let's have a look of the main features of the GemPages app, starting with their:

Drag-and-drop editor 

GemPages has an easy-to-use drag-and-drop page builder dubbed GemEditor. This innovative tool empowers users to effortlessly craft various page types including, but not limited to, landing pages, home pages, product showcases, collection pages, blog entries, and supplementary pages.

At the heart of GemEditor lie "Elements," the fundamental components that make up your webpage. These elements are organized into several categories such as design, eCommerce, and marketing. For instance, design elements encompass text segments, icons, imagery, slideshows, and interactive features like parallax scrolling. 

On the eCommerce front, elements range from product listings and descriptions to pricing details, variants, and shopping cart buttons. 

Marketing-wise, elements include form fields for contact information, immersive video backgrounds, promotional pricing cards, and tools for social media sharing.

AI-powered page building 

GemPages stands out with its Image-to-Layout feature, an AI-driven tool that converts images or URLs into editable page layouts. Leveraging advanced algorithms, it analyzes and replicates the design and structure of your references within the GemPages editor.

This capability is especially valuable for users aiming to mirror a particular design ethos or replicate a successful store's layout, enabling swift creation with room for personal touches and content integration.

The GemPages library 

This app offers an extensive selection of templates and design elements, facilitating the creation of aesthetically pleasing and functional pages. Whether you're looking for templates for landing pages, home pages, product displays, collection pages, or blog posts, GemPages caters to various industry needs and preferences.

Beyond templates, the platform boasts a plethora of design elements ranging from text boxes, images, and icons to interactive components like carousels and forms. Users can easily incorporate and tailor these elements on their pages, ensuring unique and engaging site designs. 

Additionally, GemPages allows for template and section saving for future applications or sharing across different stores, enhancing brand consistency and design reuse.

Different SEO features

Understanding the critical role of search engine optimization (SEO) in attracting organic traffic, GemPages ensures that its pages are built to be SEO-friendly. This includes clean coding practices, as well as customizable SEO tags and descriptions.

Users can easily adjust SEO titles, meta descriptions, and image alt texts within the editor, alongside configuring header tags for optimal search engine recognition. 

Features such as lazy loading and accelerated content delivery networks are also in place to boost page load speeds, a key factor in SEO performance. They are not among the best Shopify SEO apps, but they are really close!

Numerous integrations available

GemPages enhances your Shopify store's functionality through seamless integrations with a variety of third-party apps and tools. These integrations span across conversion optimization, design enhancement, marketing, customer reviews, and product merchandising.

Key integrations include tools like Growave for conversion boosting, Weglot for store localization, Klaviyo for email marketing campaigns, and Ali Reviews for collecting product feedback, among others. These partnerships allow for an enriched store setup and an improved overall user experience.

Dedicated Customer Support

GemPages provides stellar customer support, available via live chat and email. The support team operates Monday through Friday, from 8 am to 6 pm (GMT + 7), ensuring timely and efficient assistance for any queries or technical issues.

Additionally, GemPages hosts an online self-help center, containing FAQs, comprehensive guides, and tutorials, offering users an avenue for self-directed problem-solving and learning.

GemPages Pricing

GemPages offers a 4-tiered pricing:

  1. FREE

For individuals and early start-ups to build a single page.

  • Access basic features, plus:
  • 1 Published Page
  • Premium Templates
  • Global Style
  • Email & Chat Support

  1. BUILD ($29/ month)

For small businesses to build essential pages.

EVERYTHING in Free, plus:

  • Unlimited Published Pages
  • High-Speed CDN
  • Image to Layout: 300 Sections/Month
  • Theme Section: 20

  1. OPTIMIZE ($59/ month)

For SMEs to optimize conversion for endless pages.

EVERYTHING in Build, plus:

  • Popup Element
  • Publish Scheduling
  • Image to Layout: Unlimited
  • Theme Section: 100
  • Priority Live Chat Support

  1. ENTERPRISE ($199/ month)

For SMEs to optimize conversion for endless pages.


  • All Unlimited Features
  • Priority Support: Video Call Support

Note: You can shave 20% off your bill by switching to an annual plan

How do users rate GemPages? 

GemPages is one of the best-rated apps on the Shopify Store with 4.9/5 stars. The customers are saying that the app is great for designing your pages, especially for people without coding knowledge. Here are the three reviews that perfectly sum up vox populi.

4.9/5 with over 4000 reviews! 

Pros & Cons


  • More features for less - Unlike Shogun and PageFly, which offer more features as you climb the ladder, GemPages gives you pretty much what you need for a low cost. For example, it offers unlimited pages regardless of your plan.
  • Fast loading - GemPages uses CDN to ensure your fast pages load.
  • Excellent UI and interface - It has an excellent user interface. Anyone can get started quickly and take complete control of their website requirements.
  • Minimize building effort: Turn images/URLs into layouts in seconds with AI


  • Glitches on different versions - Cases of incompatibilities have been reported across multiple devices. However, we should note their support is good, and they are constantly working on these issues.
  • Not that feature-heavy - It is useful if you know what you need, and want to enhance the design of your Shopify store. If you seek for specialized app to enhance blog or SEO, there are better apps on the market.

Who should use the GemPages app?

GemPages landing page builder is perfect for Shopify store owners who are on the hunt for a high degree of customization without the complexity or expense. 

If you're a small business owner, GemPages gives you the flexibility to design your online store just the way you envision it, without breaking the bank. 

Even if you're a mid-sized business, the app provides enough room to scale and adapt your web presence. You don’t need to be tech-savvy, since GemPages app doesn’t require any coding knowledge, but you need to have at least some affinity toward designing

Since this app's main trait is customizable elements, if you don’t need to go all-out custom, some other page builder might be a better choice for you.

Who shouldn’t use the GemPages app?

Apart from the Shopify users who don’t need a highly customizable page-builder, there are several more categories of users that GemPages is not perfectly suitable for.

If you are an absolute beginner in e-commerce, this number of features and options may seem overwhelming, making the learning curve steeper than you’d like. 

Alternatively, if you're operating a large, complex online business, you might find GemPages lacking in some advanced functionalities that specialized platforms offer. 

Also, if AI page building is not your thing, that might be another reason to skip this app altogether. 

Our thoughts on the GemPages Shopify app

After thorough testing and hands-on experience with GemPages Shopify landing page builder, we've summed up our feelings into the following key areas:

Usability and user interface 

We found the user interface to be straightforward, intuitive, and relatively easy to navigate. The drag-and-drop feature is as smooth as silk, making the design process beginner-friendly.

While it's not a complete walk in the park, the learning curve is quite manageable, especially if you've had some prior experience with similar page builders.

Customization Capabilities

GemPages is one of the best Shopify apps in the customization department. It offers a balanced approach, being neither too rigid nor too overwhelming with options. 

It has ready-to-use templates, but one of the key benefits of the app is the ability to customize everything you want and completely adapt the layout of the store to your needs.

Performance and Speed

We didn't encounter any significant performance issues during our testing phase. 

Pages loaded quickly, thanks to the High-Speed CDN support, meeting our expectations for a smooth customer experience.

Pricing and Value

GemPages offers a range of pricing options that cater to various business sizes and needs. Its four-tiered pricing system is flexible and allows for scalability. 

The free plan is a good starting point, though to truly leverage the app's capabilities, one of the paid plans would be more fitting.


How does GemPages help with Search Engine Optimization (SEO)? 

GemPages gives you a standard toolkit for SEO. It allows you to create and edit SEO titles, meta descriptions, and image alt texts within the editor.

Is there a step-by-step tutorial on how to use Gempages?

They have a help center and FAQ of their own, and an active social media community where you can see the experience of other users.

Is GemPages good for blogging?

GemPages is solid for blogging, but to get the maximum value for your Shopify blog you should consider installing Bloggle.

To sum things up

GemPages is one of the best apps for Shopify, especially for customers who are seeking a myriad of design options for their shop.

Customizable options, affordable pricing, and user-friendly design make this app a great choice for small and medium businesses.

Enterprise businesses can afford to buy a completely specialized option for all their needs, so GemPages Shopify is not among the best options, but that doesn’t change the fact that downloading this app from the Shopify store is overall an excellent decision.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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Julien Mamalian

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle.

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