Yoast SEO exists as a Shopify app for one reason: to make SEO manageable for the average person managing their online store. It's not trying to be an all-encompassing ecommerce SEO suite; instead, it zeros in on key SEO tasks and makes them accessible for non-experts.
Yoast SEO evaluates your website's pages and gives them two kinds of scores—one for SEO and another for readability. These scores tell you what's working and what needs fixing, in plain English. It doesn't stop at just flagging issues; the app provides clear directions on how to make improvements.
You can easily install the app on the Shopify app store.
The app comes with built-in integrations for other tools you might already be using. Say you're using Semrush to do some keyword research for your on-page SEO. Yoast SEO can pull in that data. Got a review app like Judge.me? Yoast SEO can sync with it too. By connecting with other ecommerce platforms and Shopify platforms, Yoast SEO helps Shopify merchants cover multiple aspects of their store's online presence.
Yoast SEO for Shopify is tailored for solo entrepreneurs and beginners in e-commerce. If you're looking to understand your ecommerce store's SEO optimization without consulting SEO experts and without drowning in complexity of SEO tips, this is your go-to app on the Shopify app store.
However, this Shopify SEO app falls short for larger enterprises or advanced businesses wanting a more comprehensive SEO-friendly toolkit. It focuses narrowly on SEO and readability scores and lacks features like backlink management or page speed optimization. If you're managing a large product page for large organic traffic and need more than basic metrics, you'll need to look elsewhere.
14-day Free Trial. YOAST SEO PREMIUM at $19/month
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
4.4 / 5
This brings us to the end of our deep dive into Yoast SEO. We have meticulously gone through the positives and the not-so-good points about Yoast SEO. We hope we have given you a clear picture of what Yoast SEO can and cannot do. You should think about your specific needs and goals, weigh the pros and cons, and then make an informed decision.
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