Yoast SEO for Shopify - Can you use Yoast on Shopify? [2023 Edition]

Our Review

We've rolled up our sleeves and spent a good deal of time poking around SEO tools like Yoast SEO for your Shopify site looking at various pages on social media and elsewhere. Here's a straightforward rundown of our experience.

Installation and Interface

First things first, setting up an app shouldn't be like defusing a bomb. With Yoast, we encountered zero headaches during installation. The app also asked us for permission before changing anything in our Shopify theme, which we think is a good practice. Why does this matter? Because a seamless installation sets the tone for your entire user experience. If it starts off rocky, it's a bad omen for the rest of your journey.

SEO and Readability Scoring

You will realise the value of Yoast if you feel that SEO is not your cup of tea and if you feel it is too complex for you. It gives each page on your Shopify store two scores: one each for SEO and readability. We found this especially useful because these scores are genuinely actionable insights. You can actually use them to make changes. Changes that matter. But quite unfortunately, this is where Yoast's focus begins and ends. It's your go-to for the two metrics, namely SEO and readability metrics, but it's not an all-in-one SEO solution.

Meta Titles and Descriptions

These two play a special role in your SEO. They're the very first thing people see in search results. The title and description is what you read, or preview on the Google SERP. They can be the deciding factor between a click and a scroll-by, which we don’t have to tell you, is crucial when we are talking about SEO. Yoast allows you to change these. It's a straightforward process. Creativity would take a backseat. Tthe features are basic but functional.

Meta Titles and Descriptions

These two play a special role in your SEO. They're the very first thing people see in search results. The title and description is what you read, or preview on the Google SERP. They can be the deciding factor between a click and a scroll-by, which we don’t have to tell you, is crucial when we are talking about SEO. Yoast allows you to change these. It's a straightforward process. Creativity would take a backseat. Tthe features are basic but functional.

JSON-LD Structured Data

Structured data might not be the most important feature of SEO, but it's crucial. It's the backstage crew that ensures the star performer (your site) shines in the spotlight of search engine results. Yoast handles this without you needing to write a single line of code. We found this to be a time-saver, but again, it's one of the few things Yoast focuses on.

Feature Limitations

We get it; no app can do it all. But while using Yoast, we felt like we were working with a specialist, not a generalist. It’s great for SEO and readability scores, but don't expect it to handle everything else, like backlinking or page speed optimization. We had to bring in other tools to fill these gaps.