App Reviews


GemPages Shopify: A Comprehensive 2024 Review

Published on Oct 19, 2023

Julien Mamalian

CEO, Bloggle

GemPages - The Customizable, Value-for-Money Shopify Page Builder

What is GemPages Shopify?

Core Value Proposition

GemPages Shopify acts as your digital sculptor, allowing you to carve out a unique online store tailored to your brand's needs. It serves as a platform where customization meets affordability. Unlike many other page builders that confine you to set templates or require you to splurge on advanced features, GemPages offers a middle ground. With its robust page builder, it creates a space where even those with minimal coding skills can assemble a highly personalized digital storefront.

Primary Purpose

The app's main role is to simplify the task of designing various types of Shopify pages, be it a home page, a product page, or even a blog. Think of it as giving you the keys to a well-stocked workshop. From high-converting templates to a range of pre-designed blocks and elements, GemPages equips you with the tools to construct a store that doesn't just look good but performs well. Add to this the power of third-party integrations, and you've got yourself a one-stop solution for a functional and aesthetically pleasing eCommerce site.

Who's It For? Who Is It NOT For?

Target Audience

GemPages Shopify serves as a boon for eCommerce entrepreneurs who are on the hunt for a high degree of customization without the complexity or expense. If you're a small business owner or running an early-stage startup, GemPages gives you the flexibility to design your online store just the way you envision it. Even if you're a mid-sized enterprise, the app provides enough room to scale and adapt your web presence.

Who Is It NOT For

However, GemPages might not be the perfect fit for everyone. If you are an absolute beginner in eCommerce, the plethora of features may seem overwhelming, making the learning curve steeper than you’d like. Alternatively, if you're operating a large, complex online business, you might find GemPages lacking in some advanced functionalities that specialized platforms offer.

Also, note that GemPages assumes that you have at least basic coding skills for a fully customized experience. If you can't distinguish between HTML and a hashtag, this might not be your game. Lastly, it's not the ideal choice for those seeking instantaneous customer support, given some users have raised concerns about the responsiveness of the service team.


  • High-converting Templates: Hundreds of conversion-focused Shopify theme templates for product pages, blog pages, landing pages, collection pages, etc. sorted across industry, purpose (flash sale, discount, pre-order), and more

  • Elements & Blocks: A comprehensive library of elements like countdown timer, stock counter, bundles, compare-at-price, etc to boost sales. GemPages blocks are the pre-designed sections of a page that you use from the drag & drop editor to change design templates. They include coming soon, product grid, testimonials, social proof, blog style, etc. You can customize them based on the product you’re selling and your preferences.

  • Third-party Integrations: GemPages has a long list of integrable tools like email marketing tools, navigation, search, design social proof, etc. It also has native integrations, which include review platforms like Ali Reviews, Growave, and Judge.me. These integrations power any functionality for your Shopify store. You can also integrate with Google Analytics to conduct A/B tests and get insightful analytics.

  • High Customization at Low Price: GemPages uses a robust page builder that helps you design home pages, landing pages, product pages, collection pages, etc. Shopify shop owners with basic coding skills can also add new code elements using the Liquid element to create highly customized pages. You can experiment with their generous 30-day free plan that gives you access to all page types, letting you create unlimited pages.


GemPages offers a 4-tiered pricing:

  1. FREE

For individuals and early start-ups to build a single page.

  • Access basic features, plus:
  • 1 Published Page
  • Premium Templates
  • Global Style
  • Email & Chat Support

  1. BUILD ($29/ month)

For small businesses to build essential pages.

EVERYTHING in Free, plus:

  • Unlimited Published Pages
  • High Speed CDN
  • Image to Layout: 300 Sections/Month
  • Theme Section: 20

  1. OPTIMIZE ($59/ month)

For SMEs to optimize conversion for endless pages.

EVERYTHING in Build, plus:

  • Popup Element
  • Publish Scheduling
  • Image to Layout: Unlimited
  • Theme Section: 100
  • Priority Live Chat Support

  1. ENTERPRISE ($199/ month)

For SMEs to optimize conversion for endless pages.


  • All Unlimited Features
  • Priority Support: Video Call Support

Note: You can shave 20% off your bill by switching to an annual plan


4.9 / 5

What do real users have to say about it?

Pros & Cons


More features for less - Unlike Shogun and PageFly, which offer more features as you climb the ladder, GemPages give you pretty much what you need for a low cost. For example, it offers unlimited pages regardless of your plan

Fast loading - GemPages uses CDN to ensure your fast pages load.

Excellent UI and interface - It has an excellent user interface. Anyone can get started quickly and take complete control of their website requirements.

Minimize building effort: Turn images/URLs into layouts in seconds with AI


Glitches on different versions - Cases of incompatibilities have been reported across multiple devices.

Customer Support - Some users complain that the customer support is unresponsive and doesn’t always offer much help and that questions are often forwarded to someone else.

Not that feature-heavy - It is useful only in cases where pages have static information.

Our Review of GemPages Shopify App

After thorough testing and hands-on experience with GemPages Shopify Landing Page Builder, we've organized our insights into key areas for a comprehensive review.

Usability and User Interface

We found the user interface to be straightforward, intuitive, and relatively easy to navigate. The drag-and-drop feature is as smooth as silk, making the design process much less cumbersome. While it's not a complete walk in the park, the learning curve is quite manageable, especially if you've had some prior experience with eCommerce platforms.

Customization Capabilities

GemPages is one of the best Shopify apps in the customization department. It offers a balanced approach, being neither too rigid nor too overwhelming with options. From templates to blocks, the app provides a decent range of design elements including fonts, styles etc. that can be fine-tuned to align with your brand's aesthetics. However, we must mention that to unlock its full potential, a basic understanding of coding is beneficial.

Third-Party Integrations

The app does a commendable job of integrating with a myriad of third-party tools, from email marketing platforms to review services. This makes it a versatile choice for those who are looking to centralize their online store operations. The option to integrate with Google Analytics for A/B testing is another feather in its cap.

Performance and Speed

We didn't encounter any significant performance issues during our testing phase. Pages loaded quickly, thanks to the High-Speed CDN support, meeting our expectations for a smooth customer experience.

Customer Support

Here's where the app shows room for improvement. While the support system is in place, the response time left us wanting. Questions sometimes got forwarded, causing delays that could be frustrating for someone in need of immediate assistance.

Pricing and Value

GemPages offers a range of pricing options that cater to various business sizes and needs. Its four-tiered pricing system is flexible and allows for scalability. The free plan is a good starting point, though to truly leverage the app's capabilities, one of the paid plans would be more fitting.

Final Thoughts

After rigorously testing GemPages on the Shopify app store as a powerful page builder and incorporating it into our workflow, we've arrived at some definitive conclusions. For those who have already dipped their toes into the Shopify waters and are seeking a tool that offers a nuanced blend of customization and functionality, GemPages could be your next logical step. It brings to the table a variety of features and a commendable level of user-friendliness.

However, no tool is an all-in-one solution. GemPages falls short in the customer service department, and you might find yourself stuck if you're completely code-illiterate. Furthermore, if you're in the initial stages of your eCommerce journey or if you're working with a shoestring budget, you'll want to weigh your options carefully. The pricing tiers, while flexible, can escalate, and the interface might overwhelm newcomers.

Our final verdict on GemPages Shopify? It's a worthy contender. If its drawbacks don't give you pause—or better still, if they're non-issues for your specific needs—then we recommend taking the plunge. Armed with our insights, you're well-equipped to make a well-informed choice.


How does GemPages help with Search Engine Optimization (SEO)?

GemPages offers SEO tools that allow you to:

  • Edit the page title, URL, and meta description of your landing pages and blog posts
  • Set alt-texts for your images (product images, infographics, online store pages etc.)
  • Set heading tags
  • Set alt-texts for your hero banner
  • Improve page performance with high-speed CDN, Lazy Loading, and Preload resource hint
  • Control image quality and resolution of your videos and animations.
Is there a step-by-step tutorial on how to use Gempages to improve on-page conversion rates, to do marketing campaigns, to upsell or cross-sell products?

There are several videos available on their Youtube channel hereYou can also checkout their useful Help CenterThey also have a decent support team and a social media community that you can reach out to for help.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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