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The Top 31 Shopify Stores For 2024

Published on Dec 19, 2023

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Updated on Dec 30, 2023

Julien Mamalian

CEO, Bloggle

NumberStore NameStore AddressRevenueCategoryLocation
1Allbirdshttps://www.allbirds.com/$1.0B+Clothing & FashionUnited States, California, San Francisco
2Chubbieshttps://www.chubbiesshorts.com/$100.0M – $200.0MClothing & FashionUnited States, California, San Francisco
3Kithhttps://kith.com/$75.0M – $100.0MClothing & FashionUnited States, New York, New York City
4The Braderyhttps://thebradery.com/$30M+Ecommerce FashionFrance
5Dryrobehttps://us.dryrobe.com/$5.0M – $10.0MClothing & FashionUnited States, Illinois, Harwood Heights
6Darn Good Yarnhttps://www.darngoodyarn.com/$7.1MClothing & FashionUnited States
7Wethenewhttps://wethenew.com/$6MApparel & AccessoriesFrance
8Asphaltehttps://www.asphalte.com/en-US/$1.0M – $5.0MClothing & FashionFrance
9Helm Bootshttps://helmboots.com/$1.0M – $5.0MClothing & FashionUnited States, Texas, Austin
10Kylie Cosmeticshttps://kyliecosmetics.com$200.0M – $1.0BBeautyUnited States, California, Oxnard
11Glossierhttps://www.glossier.com/$227.8MBeautyNew York City, New York, United States
12Blumehttps://www.blume.com/$15.0M – $25.0MBeautyUnited States, Illinois, East Peoria
13Beardbrandhttps://www.beardbrand.com/$5.0M – $10.0MBeautyUnited States, Texas, Austin
14Respirehttps://www.respire.co/$5MBeautyFrance
15MVMT Watcheshttps://www.mvmt.com/$90M+AccessoriesNew Jersey, United States
16Rebecca Minkoffhttps://www.rebeccaminkoff.com/$75.0M – $100.0MAccessoriesUnited States, New York, New York
17Crown & Caliberhttps://www.crownandcaliber.com/$25.0M – $50.0MAccessoriesUnited States, Georgia, Atlanta
18Emma Bridgewaterhttps://en.rsvp-paris.com/$30MAccessoriesUK
19Pura Vida Braceletshttps://www.puravidabracelets.com/$50.0M – $75.0MJewelryUnited States, California, La Jolla
20Missomahttps://www.missoma.com/$10.0M – $15.0MJewelryUnited Kingdom, London
21Vitalyhttps://www.vitalydesign.com/$1.0M – $5.0MJewelryCanada, Etobicoke
22Emberhttps://ember.com/$15.0M – $25.0MElectronics & GadgetsUnited States, California, Westlake Village
23Burgahttps://www.burga.com/$14 MillionElectronics & GadgetsLithuania
24Gymsharkhttps://www.gymshark.com/$200.0M – $1.0BFitnessUnited Kingdom, Solihull
25Cowboyhttps://cowboy.com/$40MMobilityBrussels, Belgium
26Parachutehttps://www.parachutehome.com/$15.0M – $25.0MArt & DecorUnited States, California, Culver City
27Death Wish Coffeehttps://www.deathwishcoffee.com/$15.0M – $25.0MFoodUnited States, New York, Saratoga Springs
28SkinnyMe Teahttps://www.skinnymetea.com.au/$6MFoodAustralia, Victoria
29BioLitehttps://www.bioliteenergy.com/$15.0M – $25.0MEnergy ProductsUnited States, New York, Brooklyn
30Boomfhttps://boomf.com/$5.7MGiftingUK
31Weaver Leather Supplyhttps://www.weaverleather.com/$20.6MLeathercraftUnited States


Introduction

Welcome to a virtual tour of brilliance and innovation! Our curated list of the '31 Best Shopify Stores' is a treasure trove showcasing how creativity meets commerce. From sustainable shoemakers to high-fashion icons, these stores are revolutionizing the shopping experience. Each online store we're about to explore has carved out its own niche in the digital marketplace, blending unique branding with exceptional user interfaces. So, get ready to discover the best of the best in Shopify's diverse and dynamic ecosystem!

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1. Allbirds

Selling "the most comfortable shoes in the world" that are constructed from eco-friendly materials is Allbirds' specialty. This top Shopify store makes sure that every visitor understands how distinctive its procedures and products are by reinforcing this message throughout the entire website.

The homepage features evidence of the brand's ethical standing under the heading "Our Sustainable Practices." You can also see messages about each item's environmental impact when you visit the product pages of this top Shopify store. Everything emphasizes how eco-friendliness is the foundation of Allbirds' very identity. 

What we like

Sustainable production, something that 80% of consumers value, helped Allbirds differentiate their brand. Their stunning Shopify store, which features numerous references to sustainable practices, is in keeping with their mission.

2. Chubbies

The creators of the brand want short shorts to be a staple in every man's closet. Their Shopify store combines effective marketing, distinctive brand development, and simple, easy navigation—all of which work together to produce great outcomes.

What we like

The engaging descriptions and imaginative product photos in this Shopify store help to build a connection with customers. The expansive images on the homepage established the upbeat tone for the entire store.

3. Kith

Streetwear giant Kith has an incredibly distinctive Shopify store. The brand's communication style is supported by the elegant, minimalist website design that features large product images and a straightforward menu.

Kith is exciting due to its excellent products in addition to being a genuinely unique example of an e-commerce website design. The brand is well-known for its distinctive streetwear styles, and celebrities like LeBron James have even endorsed it.

A full-screen homepage animation welcomes you to this Shopify store. Look around and you will notice large, high-quality product photos surrounded by a minimalist design. Visit the blog to see some interesting videos as well. In one particular video, the Chamber Orchestra of New York plays the Star Wars theme song while dressed like Kith.

What we like

Kith is an excellent illustration of a Shopify store using the website to reinforce branding. In just ten seconds, Kith transforms visitors into insiders with its branded content and minimalist design.

4. The Bradery

French e-commerce fashion platform The Bradery targets millennials aged 20 to 35 with its ephemeral sales of luxury brands on Instagram.

Their goal is to elevate the current by bringing unused items from high-end brands back to life. They produce high-quality, Instagram-worthy content to highlight products that we have handpicked from our partner brands' past collections.

What we like

We like the two-column grid layout. It is ideal for creating a visually appealing display of premium product photos that entices you to learn more. As a Shopify Plus partner, they were able to rapidly scale up their operations, launching three flash sales per day, which keeps their loyal fanbase on their toes and incentivizes them to return.

5. Dryrobe

When Gideon Bright was younger, his mother got him a change robe for surfing. Approximately thirty years later, he used that concept to create the world's most functional garment, the dryrobe. The place to get it is this vibrant Shopify store.

What we like

Creating an atmosphere of adventure. No matter which page you visit, you will see images of customers wearing dryrobes while traveling. The overall design of this cool Shopify store will make you want to book a mountain retreat or go surfing.

6. Darn Good Yarn

Darn Good Yarn is a woman-owned, family-run business dedicated to creating long-term employment opportunities for marginalized and underserved people. Darn Good Yarn, which sells yarn, bowls, bags, clothes, and other items, is assisting people in developing an eco-friendly lifestyle.

What we like

Working together on a mission. Darn Good Yarn is proud of its commitment to the global community of talented artisans, to hiring marginalized people, to partnering with co-ops to provide sustainable and safe employment, and to ensuring these values are present at every stage of the supply chain.

7. Wethenew

WeTheNew was founded in 2018 in Paris by David and Michael, two self-proclaimed sneakerheads. They quickly realized that there was no platform in France that provided a high-quality shopping experience. A platform dedicated to sneakers, where you can buy or sell a pair with complete security and authenticity guaranteed. Their mission is to provide sneaker and streetwear fans, enthusiasts, and the curious with the ability to purchase their favorite products with complete confidence. Wethenew has you covered whether you are looking for a limited edition item, the hottest pair of the season, or the perfect piece of streetwear.

What we like

  • Visual appeal: While not as trendy or modern as many of the other Shopify stores in this article, WeTheNew provides a similar gallery view with white backgrounds to make the sneakers stand out.
  • Easy to navigate: the standard navigation is simple and consistent on all pages.
  • Product information is easily accessible: you can see the price, brand, and model directly from the gallery view, making it simple to compare.
  • Several ways to pay: Customers have the choice to pay in installments or purchase now and pay later when using credit cards, Paypal, LayBuy, Afterpay, Zip, or Openpay.
  • Shipping details and the returns policy are conveniently located in the footer, where most customers expect to find them.
  • Simple language switcher: It is fantastic that the language switcher at the top makes it simple to switch from French to five other European languages, especially since the site is situated in France and is close to other nations. Shopify Market's multilingual features can be used to enable this.
  • Alerts: Users receive notifications about new content or useful content on the website.

8. Asphalte

Established in 2016, this great Shopify store showcases the brand's distinctive pre-order business strategy. Producing waste-free, superior men's apparel is the aim. Aside from that, how do they know what kind of clothes to make? Their customers tell them.

Asphalte has a unique business model (pre-order), which is interesting. The brand spends weeks asking customers and website visitors what they would like to wear before the first stitch is sewn.

There is no waste because the feedback is then utilized to produce clothing, which is then made available through pre-order campaigns.

Beautiful design is just another wonderful feature. This top Shopify store features incredible product photography; the large images that take up the homepage set the tone for the entire store. Additionally, the sophisticated and contemporary design flawlessly accentuates the photography.

Asphalte uses onsite notifications, which are essentially a website's social media feed, as an intriguing marketing tool. It helps to announce products and share discounts in a completely new way:

What we like

This Shopify store's product survey allows customers to customize their clothes and participate in creating fashion trends. After just one visit, you might not want to purchase clothing from other Shopify merchants.

9. Helm Boots

The goal of the brand is to create timeless, unbeatable shoes, and this classy Shopify store conveys this goal through a clean design. Want to see how cool it is to have those bad boys? Check out the embedded Instagram feed to see Helm boots in action.

What we like

There are a lot of hesitation-destroying trust factors right on the homepage. Perfect shoes for every occasion are promised (and delivered) by this Shopify store, along with risk-free shipping and returns.

10. Kylie Cosmetics

Kylie Jenner, dubbed the "ultimate influencer," is the owner of one of the most prosperous Shopify businesses. While the website may not have the most visually appealing design, it offers a quick and easy purchasing experience.

Kylie Jenner's Shopify store sells makeup, skincare, and baby products. Kylie is frequently featured as a model in the store, which is a no-brainer strategy for an influencer-led business.

Social proof is what distinguishes Kylie Cosmetics as one of the best Shopify stores. For example, you can read about the results customers got from using the products, such as "98% agreed the formula is transfer-proof and smudge-proof" (taken from a Kylie Friday Lip Kit page).

What we like

attracting and utilizing social proof. This Shopify store has the most customer reviews we have ever seen. For instance, there are over 6,200 reviews for the entire Kylie Skin Set.

11. Glossier

Within the makeup enthusiast community, Glossier has developed a cult following. The eCommerce store for the brand reflects its simple and elegant style. Its user-friendly interface and extensive assortment of skincare, makeup, and body products will impress you. In addition, there are a ton of product roundups and reviews, and the general consensus is consistently favorable.

What we like

The website on Shopify has a design that is clean and appealing. Excellent product images in the form of a prominent carousel makes a great first impression for visitors. The navigational layout of the webpages is straightforward. It has a hamburger menu for quick access to various sections and items. The website works well across all platforms. This is because it has a a mobile-responsive design made for optimal viewing on any screen size. Neat lines and a neutral color palette define the Shopify website for Glossier. Picking items and viewing product details happens at the click of a button. The website boasts of a user-friendly, easy-to-use navigation system as well. It lets the users find what they’re looking for with ease. There are several customization options available for shoppers to personalize their buying experience. In addition to this, users can create wishlists and save their preferences. They also can contact Glossier staff members through the website. The website also benefits from quick page loads and seamless page transitions. This facilitates speedy and effective site exploration for shoppers, enabling them to complete their transactions easily. Additionally, Glossier showcases its products through the use of high-quality photos. Shoppers are more likely to buy when they visualize utilizing the products themselves.

12. Blume

Blume is a self-care brand that offers goods free of hazardous ingredients. Their product quiz serves as a fantastic illustration of an e-commerce personalized customer experience. This Shopify store has averaged 45% month-over-month sales increases, proving the strategy is working.

In just one year, Blume grew to be a seven-figure business. The brand's co-founders, Taran and Bunny Ghatrora, saw a great chance to take on large self-care companies with antiquated branding. 

Together, the two devised a creative plan for attracting Gen Z and Millennial clients. Blume concentrated on educating them about taboo subjects (puberty, skincare, and sex education) rather than using conventional Shopify marketing techniques. Additionally, the brand uses natural products customized to each customer's needs to help them establish a strong routine. 

What we like

Educating visitors on the importance and mission of their company. The homepage of this Shopify store conveys the brand's values, unique proposition, and purpose.

13. Beardbrand

Grooming your facial hair can be difficult. Beardbrand is a company that uses a personalized approach to solve this problem. Visitors complete an easy and entertaining quiz to receive product and grooming technique recommendations.

This business strategy is successful because it offers personalized service to a large and underserved group of customers: beardsmen. That is why, despite fierce competition, Beardbrand remains one of the top choices in the beard care category.

When you become a Beardbrand customer, you become a member of an active, one-of-a-kind community. All of the unique products and advice you need to take care of your beard are included in this distinctive Shopify store.

What we like

Meeting the needs of an underserved target audience. The company is on a mission to help men take care of their beards, and the content on their Shopify store reflects that mission. Besides its Shopify store, Beardbrand also adds reviews to emails to build trust.

14. Respire

Respire is a responsible French brand founded in 2019 by Justine Hutteau and Thomas Meheut. This young brand has managed to shake up the hygiene and beauty codes by providing hygiene care that is natural, healthy for the body, vegan, eco-responsible, and made in France. Respire also has a strong community and is determined to improve consumers' daily lives while also preserving the planet in a sustainable manner.

What we like

We like brands that are mission-driven and environmentally conscious. The ingredients used are of 100% natural origin. Their Shopify website embodies their basic principles, which are simple, efficient, and enjoyable to use, just like their merchandise.

15. MVMT Watches

Many millennial consumers desire to own watches, but they are unable to afford well-made items that cost $700 or more. That is a lot of money, which inspired Jake Kassan and Kramer LaPlante to launch a Shopify store that makes high-quality, fashionable watches affordable.

What we like

We particularly like MVMT's product photography. They make watches look absolutely stunning and capture our attention from the very first moment by masterfully using lighting and backgrounds.

 

16. Rebecca Minkoff

Rebecca Minkoff is one of the best fashion Shopify stores, selling women's clothing and accessories. This example demonstrates why Shopify is an excellent choice for brands with a diverse product offering across multiple categories.

Are you curious about the power of images? The majority of this gorgeous Shopify store is occupied by clear, magazine-style product photos. Why? to entice guests to explore and give them the impression that they are shopping in an opulent boutique.

Rebecca Minkoff stands out from other top Shopify websites with this luxury product photography, which has a Bohemian flair in the store design. These two elements work together to create a truly one-of-a-kind shopping experience.

What we like

Making customers imagine themselves as owners of those products. After perusing this stunning Shopify store, you will undoubtedly want to imitate the looks of Rebecca Minkoff's models.

17. Crown & Caliber

Crown & Caliber has purchased and resold over 80,000 watches through their Shopify store. To get to this point, the brand's founders ensured that their buy-and-sell platform worked (and looked) like a fine Swiss watch.

What we like

Using the Shopify store to build trust with customers. It is difficult to persuade someone to mail in their watches, but the website provides enough trust signals to keep their business running.

18. Emma Bridgewater

This popular Shopify store has the appearance of a colorful online DIY magazine. Despite being founded in 1984, this pottery brand redefines everyday kitchen china with a mix of modern and classic designs.

This top Shopify store is a household name in the ceramics industry. The traditional sponge-painted designs on the brand's products are instantly recognizable, a technique revived by Emma Bridgewater in the 1980s.

Emma Bridgewater is now a popular destination for shoppers looking for one-of-a-kind gifts and ideas. A plethora of colorful product images, personalized items, and an Instagram feed with customer content make browsing this Shopify site a pleasurable experience. 

What we like

A visually appealing website design. This Shopify store is an explosion of color and creativity, which the target customers will undoubtedly appreciate. Visiting Emma Bridgewater is like browsing a personalized Pinterest feed full of ideas.

19. Pura Vida Bracelets

Pura Vida, one of Shopify's most successful jewelry stores, began in 2010 when Griffin and Paul, two friends, brought handcrafted bracelets from Costa Rica to California. After selling 400 items in a few days, the two decided to start their own business.

Pura Vida is now a massive success, selling millions of handcrafted items every year. As per Shopify, the company is growing 50% in revenue year-over-year. The brand's Bracelets Monthly Club is an excellent example of how Shopify brands can increase customer lifetime value. 

This Shopify store is an excellent example of how to sell a diverse range of products without sacrificing design. Their website navigation is also amazing and makes it easy to find products.

What we like

Product descriptions. They are upbeat and use casual, conversational language, which matches the brand's communication style perfectly.

20. Missoma

This Shopify store feels like a classy lookbook from an awesome brand, with subtle animations, high-quality photos, and a vintage vibe. And it kind of is, considering Missoma's celebrity clients, including Meghan Markle and Margot Robbie.

What we like

The integration of social media and the Shopify store into a single marketing strategy. According to the brand's founder, Missoma really took off when she decided to focus on social media engagement and driving visitors to the shop.

21. Vitaly

Vitaly is an experimental design studio that sells gender-neutral accessories. The striking images are the most memorable aspect, but the website is also professionally optimized for sales. This top Shopify store's revenue was estimated to reach $4.69 million in 2022. 

What we like

Vitaly has only four product categories on the homepage to keep the site user-friendly. This content structure greatly facilitates navigation and exploration.

22. Ember

Ember, like many other top Shopify stores, sells a unique product. This time, it is a mug designed to keep drinks "perfectly hot." As a result, the homepage emphasizes the product's uniqueness and benefits. 

What we like

Ember puts its benefits front and center in this beautiful Shopify store. For example, the brand claims that its products are "smarter than your thermos" and that you can "control it with a smartphone."

23. Burga

Burga is a retailer of electronic accessories. The brand's mission is to "transform everyday boring items into lifestyle and fashion accessories you will be excited to wear." Indeed, their cool-looking Shopify store demonstrates that they live up to the mission.

What we like

This Shopify has a stylish professional appearance that appeals to its target customers. There is also a cool Instagram feed with social proof—a must for all the best Shopify stores.

24. Gymshark

Gymshark began as a company selling workout clothes sewn and printed by Ben Francis, the founder, and a group of friends. It is now one of the most successful Shopify stores in the fitness clothing industry.

Gymshark was an early adopter of the influencer marketing model. They have invested heavily in creating a significant social media presence since the beginning. A noteworthy partnership involved creating an exercise video alongside Ross Edgley, who became the first person to swim the full 1780 miles of the British coast.

What we like

Social media marketing. Gymshark's customer-generated posts, influencer partnerships, and helpful content all contribute to the platform's high traffic levels. For instance, the brand has 5.6 million followers on Instagram.

25. Cowboy

Cowboy uses top-notch images and video on its homepage and throughout the website to sell smart e-bikes through its Shopify store. Before making a purchase, users can schedule a test ride to experience the product for themselves. This is a wise choice for a product with such a high price tag. It continues to revolutionize the bike and mobility industries and is the most connected electric bike in the world for riders in cities.

What we like

Their website has a modern, clean design, which is crucial for a technology company. There is a lot of white space, which highlights the bikes and makes them the focal point of the page. The brand identity is aspirational and that is reflected in their Shopify store, you would want to take their bikes for a test drive at least once.

26. Parachute

Think of fluffy thoughts. Parachute's full-screen homepage video and friendly, welcoming message do a fantastic job of drawing visitors in right away. Visitors can quickly decide where to go by scrolling down to see only three basic categories to choose from.

What we like

The sophisticated white theme throughout the pink palettes of this Shopify store effectively conveys the texture of the products, which wonderfully accentuates the images of the products. Numerous customer photo reviews increase the incentive to purchase.

27. Death Wish Coffee

When Mike Brown developed the recipe that became Death Wish Coffee, his goal was to create a powerful blend of organic coffee with incredible flavor. He had no idea that the recipe would give rise to one of the most well-known names in the business. 

This distinctive brand quickly gained attention from media outlets like Good Morning America. After that, everything went smoothly for Brown, whose skill was greatly valued by coffee lovers everywhere, including the International Space Station. Indeed, he created a freeze-dried blend that was sent into space by NASA in an instant.

A crisp and invigorating website design is produced by the combination of rich red and dark colors. This palette is perfect for expressing the brand's individuality while hinting at the strength of the product.

What we like

This Shopify store gives you the impression that you are in a coffee roasting facility with its captivating videos and photos. A close-up look at the packaging, roasting, and other processes is provided.

28. SkinnyMe Tea

A useful, user-friendly Shopify store that is designed to increase conversions. There is a great blog, a lot of customer feedback, and even a free detox program for all customers. They work well together to overcome visitors' objections and reservations. 

What we like

Customer testimonials. This Shopify website features a sizable section titled "Results" that features customer photo reviews. When it comes to gaining potential customers' trust, such content is essential for health-related products.

29. BioLite

BioLite is a group of engineers and designers on a mission to help people cook, charge, and light their homes without using electricity. Their Shopify store sells rugged mobile stoves, grills, solar panels, lamps, and power banks. 

What we like

demonstrating how the brand makes a difference. BioLite emphasizes the significance of its mission with powerful numbers. According to the company's homepage, it saved low-income families $173 annually and prevented emissions of more than 651 tons of CO2.

30. Boomf

Boomf is a card and gift shop located in the United Kingdom that sells everything "from super sweet Personalized Marshmallows to exploding confetti cards." Handmade with pride by a team in Reading, the company focuses on sustainability and aims to replace more trees than it uses.

What we like

Creating brand loyalty. Boomf emphasizes that the goal is "to send a memory, an experience, and a keepsake all in one that long outlasts the initial celebration." Additionally, users can find what they like faster by skimming through fewer pages thanks to the "Trending" and "What is Hot?" categories on the homepage.

31. Weaver Leather Supply

Weaver Leather Supply produces leather goods for a range of markets, such as tool equipment, equestrian supplies, and custom manufacturing. Along with tools and leather, their Shopify store offers products for every industry.

What we like

Their YouTube game. Since 2010, Weaver Leather Supply has amassed over 280,000 subscribers and over 500 videos, totaling over 30 million views. Although the videos are primarily instructional, sales are aided by links to the tools shown in the videos.

Conclusion

These 31 stores stand as an example for every aspiring Shopify store owner to follow. Each ecommerce business has its own story of innovation and commerce excellence. To marry functionality with style creates incredible success stories for entrepreneurs to emulate like the ones presented in this list of the best Shopify websites. Here’s hoping we can also emulate their success and take some positives out of their experiences.

FAQs

Are these examples all global or are they American?

These stores are from all over the world - from countries like Canada, Australia, United Kingdom and more.

Is there a great store example for ecommerce platforms that set good examples for other online businesses on individual processes like checkout pages, pricing, Shopify theme templates, fonts, email marketing, landing pages, popup integrations, testimonial pages etc.?

Yes, there are great examples. Some of the best can be found here, here and here

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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