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Wisepops App Review 2024: Is This Popup And Embed Form Tool Any Good?

Published on Nov 05, 2023

Julien Mamalian

CEO, Bloggle

Wisepops - Turn website traffic into leads and sales with engaging marketing popups.

What is Wisepops Shopify?

Core Value Proposition

Wisepops Shopify is a useful toolkit for creating and managing dynamic pop-up campaigns. Their primary aim is boosting conversions. Wisepops has an entire gamut of multiple popup types; from email capture to exit intents, with highly customizable targeting options. The end goal is to transform casual website visits into actionable leads and sales.

What Primary Purpose It Serves

Wisepops Shopify is engineered such that it amplifies your online store's engagement metrics. It does so by capturing the attention of your site visitors at pivotal moments and prompting them to take specific actions—be it signing up for a newsletter, availing a discount, or making a purchase. Wisepops effectively guides your customers through the purchase journey, step by step, one popup at a time.

In crafting this app, the developers have incorporated advanced analytics and A/B testing tools. They allow you to continually refine your campaigns for optimized performance. It creates a rich, personalized experience for each visitor.

Wisepops Shopify is designed to be a robust, feature-rich tool that elevates your e-commerce game by making your marketing efforts more precise, personalized, and thus, more profitable.

Who's it for? Who is it NOT for?

Target Audience

The Wisepops Shopify app is a go-to solution for e-commerce businesses that are looking to maximize their conversions through tailored pop-up campaigns. This app is especially beneficial for Shopify store owners who have a moderate to high level of traffic and are looking to engage their visitors more effectively. If you're operating a multi-product store and you're keen to segment your customer base for more targeted messaging, Wisepops offers the advanced analytics and turbocharged targeting options you need.

Who is it NOT for?

On the flip side, this app may not be the best fit for those who are just getting their feet wet in the e-commerce world. If you're running a single-person small business and are budget-conscious, the pricing tiers might be a bit steep for you. The app's multitude of features could also be overwhelming for those who require a simpler, more straightforward tool. Additionally, businesses using lesser-known CRM platforms might find integration to be a challenge. So, if you're in search of a lightweight, less costly solution, you might want to explore other options.

Features

  • Multiple Popup Types: Email popups, exit popups, sales bars, discount code or cart abandonment popups, and onsite notification feed—all under one roof.

  • Pre-built Campaign Templates: Choose from among 60+ pre-made campaign templates to create unique and personalized website experiences 

  • Turbocharged Targeting Options: 30+ targeting options to reach the right user at the right time with just the right message.

  • Advanced Analytics: A/B testing tools and analytics to track and enhance marketing performance

Pricing

Depending on your monthly pageviews, Wisepops offers 5 pricing tiers. Comes with a 14-day Free Trial:

  1. 50K Monthly Views ($49/month)
  • Unlimited popups campaigns
  • Unlimited notification campaign
  • Unlimited users
  • 140+ ready-to-use templates
  • 2 websites included

  1. 100K Monthly Views ($79/month)
  • Unlimited popups campaigns
  • Unlimited notification campaign
  • Unlimited users
  • 140+ ready-to-use templates
  • 2 websites included

  1. 250K Monthly Views ($149/month)
  • Unlimited popups campaigns
  • Unlimited notification campaign
  • Unlimited users
  • 140+ ready-to-use templates
  • 2 websites included

  1. 500K Monthly Views ($199/month)
  • Unlimited popups campaigns
  • Unlimited notification campaign
  • Unlimited users
  • 140+ ready-to-use templates
  • 5 websites included

  1. 1M Monthly Views ($299/month)
  • Unlimited popups campaigns
  • Unlimited notification campaign
  • Unlimited users
  • 140+ ready-to-use templates
  • 5 websites included

NOTE: You get 2 months off (~17% discount) if you opt for an annual plan instead of monthly billing. If you need a larger enterprise plan, you can Contact Sales. An enterprise plan comes with:

  • Up to unlimited pageviews
  • Up to unlimited websites
  • Custom integrations
  • Personal onboarding and trainings

Rating

5 / 5

What do real users have to say about it?

Pros & Cons

PRO

Popups are easy to build and deploy

Highly customizable display triggers and cadences to get a stand-alone, multi-purpose website pop-up

Variety of ready-to-use templates so that you don’t have to start from scratch

Nice UI. Popups don’t feel annoying but part of the native experience

CONS

Expensive for a single-person small business. Not enough pricing options.

The free plan offers very limited functionality

Integration can be difficult in lesser-known CRM platforms

Our Review

After extensive testing and evaluation, we've garnered a comprehensive understanding of what Wisepops Shopify brings to the table. Here are our detailed observations:

Setup and Initial Experience

After installing Wisepops Shopify on multiple Shopify stores, we immediately noticed the clean layout of the dashboard. For those among us who have navigated through cluttered and confusing interfaces, the straightforward design was a breath of fresh air. That being said, the simplicity can be misleading; while setting up a basic campaign is quick, taking full advantage of the app's capabilities requires a more in-depth exploration.

Depth of Features

We spent significant time testing each feature, from the basic email popups to more advanced functionalities like turbocharged targeting options. We found that the app provides a level of customization that's rare in this category. You can control everything from popup timing and location to the specific conditions that trigger each popup. However, this richness in features also introduces complexity. We had to consult the documentation several times, and it took us a week to feel like we were using the app to its full potential.

Data-Driven Capabilities

We particularly appreciated the analytics and A/B testing tools, which are not just tacked-on extras but integral parts of the Wisepops Shopify experience. These features allow for data-driven decisions, an aspect we find crucial for any e-commerce business. We could easily see what was working and what wasn’t, down to minute details like the best-performing colors and calls-to-action. However, the data's usefulness is directly proportional to your understanding of analytics. If terms like "conversion rate" and "click-through rate" are foreign to you, expect a steep learning curve.

Integration Hurdles

As for integration, we encountered some issues. While the app worked well with mainstream CRMs, we found it less accommodating for lesser-known or custom solutions. We had to do manual coding for a couple of our test stores that used specialized software, which was time-consuming and required technical expertise.

Pricing Structure

Regarding pricing, we have mixed feelings. The tiered pricing model is adaptable to different business sizes, but it's clearly skewed toward medium to large enterprises. Smaller businesses, especially those just venturing into e-commerce, may find even the lowest tier a bit steep. We calculated that a business would need at least 50,000 monthly page views to justify the cost of the most basic plan, which might be a high bar for some.

Customer Support Experience

Customer support was generally responsive, but we noticed a variance in quality. Simple issues were resolved quickly, but more complex problems required escalation and took days to sort out. This inconsistency could be a problem if you encounter a serious issue during a high-traffic period, like a holiday sale.

Consistency and Reliability

Throughout our testing phase, the app was stable. We didn't experience any crashes or significant downtimes. This reliability is essential; the last thing you need is for your popup campaigns to go down during a peak shopping time.

Final Thoughts

After rigorous testing and hands-on experience with Wisepops Shopify, we've gathered some key insights to share. If you're an established e-commerce business with a need for nuanced, data-driven popup campaigns, Wisepops could be the tool you've been waiting for. It offers a wealth of features and advanced targeting capabilities that can genuinely elevate your marketing game.

However, this app comes with its own set of caveats. While it integrates smoothly with popular CRMs, those using lesser-known platforms might face some hurdles. Also, the complexity of the app means that it's not something you can master overnight; expect to spend time delving into its functionalities to truly make the most of it. And let's not overlook the pricing—it's a significant investment, particularly for smaller businesses or those just starting their e-commerce journey.

So, what's our conclusive opinion on Wisepops Shopify? It's a potent tool with a lot to offer, but it's not for everyone. If you find that the limitations are not a concern for you—or better yet, if you believe you can turn these limitations into advantages—then we'd recommend giving Wisepops Shopify a try. We trust you now have all the information you need to make a well-informed decision.

FAQs

How can I use Wisepops for my sms and email marketing?

You can collect and make email lists along with email popups with seamless ease.

What are some of the featured integrations of Wisepops popup design with other marketing tools to upsell, cross-sell or increase sales in general?

This Shopify popup app has not just sales or specific product integrations, there are integrations with platforms like Klaviyo, GA4, Mailchimp and other useful onsite marketing platforms that help boost SEO, optimize Shopify marketing and other functions for your subscribers and website visitors.

Is there a step-by-step tutorial to use Wisepops?

Absolutely. Do check out the Wisepops blog here and the help centre here. Between these two resources, you’ll find tutorials and help articles on topics ranging from APIs for automation, tutorials to make better popups , integrations with various tools etc.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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