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11 Best Shopify Themes for Stunning Ecommerce Stores

Published on Dec 21, 2023


Updated on Dec 26, 2023

Julien Mamalian

CEO, Bloggle


If you have ever tried to select a perfect Shopify theme, you know that it is quite a bit of a task. There are so many great options to choose from. We’ve rummaged through most of them and we have now curated a list of the ‘11 Best Shopify Themes’. The spectrum of themes ranges from chic, minimalistic to robust, feature-rich theme templates. So whether you are a seasoned professional or just starting out as a beginner, there’s something in it for everyone to transform their online store into a shopper’s paradise.

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11 Best Shopify Themes

Free Themes

1. Dawn

Dawn is a visually appealing theme with a media-forward product page that puts your images front and center. Its minimalist design lets your product take center stage. This theme is ideal for showcasing your carefully chosen, high-quality product images

Without knowing a single line of code, you can quickly set it up and use its extensive customization options to realize your ideal vision. In addition to having a speed that is approved by Shopify, there are numerous pages devoted to marketing and merchandising. It is also completely compatible with Shopify OS 2.0, so you can use its built-in sections to easily alter the look and feel of your store.

What We Like

  • Versatile minimalist style that suits a variety of market niches
  • It is 100% free and was created by the Shopify team.
  • Complete compatibility with Shopify OS 2.0
  • Includes useful features such as a product quick view

2. Refresh

With its strikingly simple color scheme and sleek, contemporary design, this theme lets you highlight your branding. You can increase your conversion rate by using adaptive selection layouts to highlight product details. 

Additionally, the user experience can be updated to align with your branding thanks to the flexible design and sophisticated customization features. With a tonne of features for marketing and conversion, this theme is perfect for e-commerce store owners who want to expand. It is also designed to work well with long-form text sections so you can tell the story of your brand. To highlight your featured products, it has section blocks and a strong full-width image slider at the top. Furthermore, Refresh can be tailored to fit any e-commerce niche, even though the demo content is primarily focused on skin care.

What We Like

  • Simple, contemporary style that can be tailored to fit a variety of market niches
  • Great for brand storytelling, with plenty of product photos and room for lengthy text
  • It is from the Shopify team and is completely free.
  • Full compatibility with Shopify OS 2.0

3. Craft

This theme with a sophisticated and genuine design is ideal for adding a posh vibe to your online store. With minimalist typography and a focus on images, you can introduce your brand to consumers through visual storytelling. The sections and templates of the theme are made to showcase intricate and rich narratives. 

Additionally, Craft satisfies Shopify's performance standard, so you can be sure that a sluggish or unresponsive website will not ever cost you business. In other words, companies who appreciate artistry, craftsmanship, or distinctiveness are the target market for Craft Theme Shopify. This theme also offers the tools and graphic design required for the best possible display of designer-appealing products.

What We Like

  • Elegance at zero cost. It’s 100% free
  • Responsive, SEO-optimized, and highly customizable
  • Lookbooks feature lets you arrange your product collections into beautiful sets and create engaging stories.
  • Eye-catching and friendly Mega menu that displays your products such as category or collection
  • Sticky Header ensures that important navigation features such as the Shopping Cart as well as menu options are always within reach

4. Studio

This elegant and one-of-a-kind Shopify theme was created specifically for art collections and creatives. Studio is the new standard if you want to differentiate yourself from the competition and add a more upscale feel to your online store

Studio, with its collect-based navigation, is ideal for boutiques and stores with a more artistic feel. You can modify Studio to suit your needs because of its adaptable design and easily customizable settings. In addition, the theme provides a non-traditional but efficient platform for artists to visually share their work, promote events, and sell merchandise. 

What We Like

  • Minimalist Design: This theme is greatly beneficial for visual artists, illustrators, and graphic designers. Customers can browse without being distracted thanks to the simple, minimalistic style that highlights their creations.
  • Quick Checkout: For designers of clothing and accessories as well as craftspeople, this theme's simplified and user-friendly checkout procedure can be very helpful. This can improve conversion rates and customer satisfaction, particularly for businesses that sell a range of goods like jewelry, sculptures, ceramics, and textiles.
  • High-Resolution Photos: While this feature is essential for all artists, photographers especially need it to showcase their work in high definition so they can show off the fine details in commercial, wedding, portrait, and landscape photography.
  • Image Galleries: Having the ability to present their work in an orderly and visually appealing manner is a great asset for visual artists and crafters. Customers can view the artist's entire portfolio with it, showcasing everything from paintings and prints to handcrafted goods.

5. Sense

With its vibrant and airy design, this theme is ideal for contemporary brands and will guarantee that your Shopify store receives the attention it merits. Customers will be drawn to your products by the site's modern color scheme and curved elements, and their trust will grow when they can see customer reviews and videos. 

Because of its focus on placing images front and center, this theme is made to facilitate visual storytelling. With Sense, you can enthrall your audience with any story you have to tell. This template, which is straight from the Shopify team, has a vibrant, upbeat style that can fit into a wide range of niche markets. Furthermore, it provides ample room for you to showcase product information and content on the individual product pages.

What We Like

  • Vibrant, upbeat design style
  • Lots of space for displaying product details in adaptable product layouts
  • Developed by the Shopify team, it is completely free.
  • Shopify OS 2.0 compatibility in full

Premium Themes

1. Impulse

Impulse is an excellent theme to use if you frequently run promotional campaigns because it lets you place personalized promotions in various areas of your store.  

You can use Impulse to promote sales with personalized promotion tiles and display promotional content on collection pages. Additionally, it has pickup availability, custom collection sidebar filters, collection sub-listing, and homepage menu lists.

For e-commerce store owners looking to establish a compelling online presence and give their customers a visually appealing and easy-to-use shopping experience, the Impulse theme is a great option.

Shopify recommends Impulse for both online and brick-and-mortar stores with large sales volumes.

Because of its Buy Online Pick Up In Store (BOPIS) functionality, omnichannel brands stand to gain a great deal from this theme.

Whether you run a large-scale corporation or a tiny boutique, Impulse has the flexibility and customization options to meet your particular business requirements.

Price: $350

What We Like

  • The Impulse Shopify theme includes design layouts that are optimized for showcasing large images.
  • Using custom fonts on your storefront with the Impulse theme makes consistency easier to maintain.
  • You can also show custom collection tiles inside another collection using the Impulse theme.
  • The Impulse theme's integrated features enable you to produce unique promotional content for collection pages. This makes it easy for you to advertise current discounts, sales, and deals by creating internal links that lead to the appropriate sales pages.
  • One potent feature of the Impulse theme is that it makes it simple to choose between variations on the product page. However, you can also configure this feature to only display images related to a specific color variant. For example, suppose a visitor has a choice between red and blue t-shirts. The visitor will then see only red product images, rather than a mix of both available colors.

2. Prestige

Prestige is a premium Shopify theme made for upscale e-commerce sites. It works well for companies that sell apparel and accessories, cosmetics and health products, as well as supplies and equipment for businesses. It is excellent for editorial content, visual storytelling, and physical stores and supports three styles: Vogue, Couture, and Allure. 

Prestige promises to up your e-commerce game with its feature-rich design and opulent appearance. It captures the essence of luxury and sophistication and is painstakingly designed to take your brand and products to new heights. 

For stores that conduct in-person sales, the Prestige Shopify theme is a great option. Stores looking to make significant investments in content and visual storytelling will also find it to be very beneficial.

The focus on visual storytelling enables you to present your goods in an alluring and immersive manner, grabbing the attention of customers and increasing revenue. Furthermore, the theme offers lots of room for content production, allowing you to tell engaging tales about your company, goods, and ideals. 

Price: $350

What We Like

  • Image hotspot linking: Tag images with hotspots to make it easier for buyers to find your products.
  • Built-in timeline tool: Make use of this feature to tell your brand's story.
  • Optimized for larger images: Display high-resolution product images with ease.
  • Homepage menu lists: Show lists of menus on the store's homepage
  • The extraordinary support offered by the Prestige theme is one of its most notable benefits

3. Empire

Empire lets you build a store that gives customers the same shopping experience as Amazon. It is designed and supported by Pixel Union. Empire is designed for large catalog stores and comes in three styles: Industrial, Graphic, and Supply. The theme has several features that make creating and maintaining a website easier, such as a drag-and-drop interface for ease of use, customizable page layouts, and multilingual translation support. 

In addition, Empire provides features like live search, advanced product filtering, pickup availability, homepage menu lists, and instant add-to-cart capabilities. Its ability to integrate with the Shopify app for product ratings and reviews, which allows you to publish user reviews on your website, is another reason to give this theme some serious thought. 

Price: $340

What We Like

  • Uses tools like advanced filters, live search, and more to make product discovery easier for customers.
  • Provides a distinct feature of shoppable images (inspired by the Instagram feature)
  • Full compatibility with Shopify OS 2.0
  • Simple installation is possible through the official Shopify theme store.
  • A responsive, user-friendly design created especially for dropshippers 
  • An abundance of preset color palettes and controls to make unique color schemes 
  • Integration with the product ratings and reviews app on Shopify

4. Taiga

Designed by the award-winning Shopify Plus agency Woolman, Taiga is a premium Shopify theme for D2C brands that is lightning-fast and optimized for mobile. It offers you unmatched control over your design settings and more than ten sections that support videos, giving you exceptional creative freedom. There is no custom code to make your brand stand out.

Taiga is designed to meet the needs of modern merchants. Quality code drives winning speed: two essential components for a fast-growing, sustainable business. Taiga includes modern elements such as a countdown timer and a featured look. Its easily customizable modular codebase maintains stability without sacrificing performance. Daniel Wellington, a well-known direct-to-consumer brand, and Almada Label, a rapidly expanding apparel brand, both use Taiga. The theme's main focus is on product bundling and merchandising, giving retailers the ability to display curated collections and complementary product bundles through more than 25 sections that are fully customizable. 

Retailers can use promotional features to better engage customers by running timely campaigns like flash sales and utilizing promotional elements like countdown timers and seasonal collections. 

Price: $350

What We Like

  • Exceptional design settings
  • Lightning-quick performance and speed
  • Modern sections like Banner grid with video, Quick view, Countdown timer, Cart upsell, and Visual menu
  • Powerful Engagement Tools: With numerous promotional features including countdown timers, color options, reviews, and interactive hotspots, the theme increases conversions.
  • Benefit from additional features such as gift cards, appointment booking, and store locators through integrations. 

5. Paper

Paper is a simple and modern Shopify theme created by Brickspace Lab. Large imagery with intricate branding customizations is a feature of Paper's simple yet elegant design. With carefully thought-out drag-and-drop sections, you can create custom templates and benefit from new features in Online Store 2.0.

The theme is designed with conversion rate optimization in mind - Paper includes a plethora of promotional sections to help your customers easily checkout. The exceptional adaptability of the Shopify Paper theme is what makes it unique. It serves a range of markets, including those in the fashion, jewelry, arts and crafts, electronics, mobile phones, automotive, and equipment industries.

The Paper Shopify theme is more than simply a pretty theme, though. It includes over 35 adaptable design elements as well as various functionalities such as cart notes, in-store pickups, mega menus, age verifiers, and countdown timers to improve user engagement, ensure regulatory compliance, and increase sales. 

Price: $320

What We Like

  • Unlimited free trial and free theme updates for life
  • Design that boosts conversions
  • Features to help you sell more, such as in-cart upsells
  • Lightning-fast page loads that improve user experience.
  • Sales-boosting features include promo sections, countdown timers, and powerful product filters.
  • Five pre-built templates and more than 35 customizable sections ensure exact alignment with your brand identity

6. Avone

Avone is the most customizable theme in the market, offering over 28 gorgeous homepage designs and functionalities along with over 1000 theme options. Professionals in the industry and seasoned retailers love Avone. Sports, toys, fashion, home décor, plants, electronics, and more are among the many e-commerce niches it covers. With support for Shopify OS 2.0, Avone offers a high degree of customization. Additionally, it comes with built-in mega menu functionality, so there is no need to purchase a Mega Menu Shopify app.

Avone Theme places a high priority on SEO and website speed, making sure that your store loads rapidly and performs well in search engine results. More speed and visibility are a result of its optimized images, lazy loading, and well-organized code. It has excellent customer service, offering email, live chat, video tutorials, knowledge bases, and a ton of documentation. 


  • Basic Plan: This affordable option, priced at $79, is perfect for smaller businesses as it offers all the necessary features to launch your online store.
  • Premium Plan: Designed for well-established companies, the $129 Premium Plan provides cutting-edge features and a plethora of customization choices to propel your online store to new heights.
  • Lifetime Plan: Offering unlimited access to all current and upcoming updates for $299, the Lifetime Plan is ideal for long-term solutions as it guarantees your store stays up to date with the newest styles.

What We Like

  • 33+ homepage layouts in various niches to select from
  • Built-in functions (such as the mega menu, wishlist, quick view, and more) that remove the need to buy separate apps for each feature
  • The Avone Shopify theme allows you to show an infinite number of products in list or grid views.
  • Because of its responsive design, this theme is easily navigable on all devices.
  • With its many customization options, you can shape the Avone to have the exact appearance you desire.
  • Include sharing buttons on all of your products and content to increase the number of people who see them! With the help of the personalized Gallery features for Instagram, Facebook, and Twitter, you can engage with potential clients more effectively and provide them with superior service.
  • Create a lookbook that draws in visitors and sales by using the Avone Shopify theme. A lookbook is an online photo catalog that is intended for users, clients, and prospective purchasers.


You have now had the grand tour of the best Shopify themes available. Picking the right theme for your ecommerce website means considering your brand’s voice, your products and giving it a visual appeal that attracts customers to your ecommerce platform. Whether you run a fashion store, or a high-volume ecommerce business, there is a Shopify template for everyone. Both free Shopify themes and paid themes exist. You are now equipped to choose a theme that resonates with your style and aspirations. Make the best of it!


What themes are the best for a single product and what themes are good for a product catalog?

There are several, multipurpose Shopify themes available for each of the use cases with great page builders for different products. One needs to consider a responsive Shopify theme for mobile devices for a quick buy.

What are some other good themes to consider?

Some other themes to consider are Ella, Impact (that has color swatches also), Motion (with good animation support), Be Yours (great for dropshipping), Parallax (offers great customer support, and testimonials), Atlantic (great image zoom), Wokiee etc

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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