How to create a blog in Shopify: step-by-step process

You’re thinking about creating a blog for your Shopify store? Let’s go through a quick step-by-step process for adding new blogs and articles to your e-shop.

What you need to know about Shopify blogs

Every Shopify store has a default blog called “News”. You can change the name of this blog to something more suited to your business (such as “Blog” or “Tips & Tricks”). You can also create multiple blogs for your store and use them to organize articles by category.

Do you need a blog for your e-commerce business?

Short answer: yes, you do need a blog for your e-commerce business. However, launching a blog doesn’t mean you have to post a new article each and every week for the rest of your life. Your Shopify blog can perform very well with just a few evergreen posts (content that isn’t time-sensitive).

If you’re short on ideas for blog post topics, start with these two types of content:

  • SEO-oriented content: are there questions that your target market might ask Google and that you could write about?
  • Brand content: if a client were to visit your store, what question could you answer in a blog post that would help them make a purchase decision?

As the business owner, remember that you don’t have to write the posts yourself. If you have more money than time available, consider hiring a freelance writer to create content for you.

Create a Shopify blog: step-by-step process

How to create your first blog post?

To create your very first blog post in Shopify, go to your Shopify admin dashboard at mystore.com/admin and follow these steps:

  1. In the left side menu, click Online store then Blog posts
Create your first blog post in Shopify (step 1)
  1. Click Add blog post
Create your first blog post in Shopify (step 2)
  • Fill in the Title and Content sections
Create your first blog post in Shopify (step 3)
  • Set visibility as Visible (if you want to publish the post right away)
Create your first blog post in Shopify (step 4)
  • Click save
Create your first blog post in Shopify (step 5)

How to add a new blog to your store?

Once you have created at least one blog post, you can add new blogs to your store. To do so, follow these steps:

  1. In the left side menu, click Online store then Blog posts
Add a new blog in Shopify (step 1)
  • Click Manage blogs


Add a new blog in Shopify (step 2)
  • Click Add blog
Add a new blog in Shopify (step 3)
  • Fill in the Title section


Add a new blog in Shopify (step 4)
  • Click Save
Add a new blog in Shopify (step 5)

Next time you’ll create an article, you will be able to add it to this blog (in the Organization section).