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Shopify Blog Mastery: Top Tips for Engagement & SEO [2024 Guide]

Published on Jan 22, 2024

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Updated on Feb 08, 2024

Julien Mamalian

CEO, Bloggle

Intro

In today’s digital marketplace, having a Shopify blog isn't just about sharing ideas; it’s about creating an experience that resonates with your audience. A well-designed blog can become a cornerstone of your online presence, driving traffic, fostering engagement, and building a community around your brand. In this section, we delve into the key design tips that will not only beautify your blog but also enhance its functionality and user engagement. Let’s transform your Shopify blog into a visually appealing and interactive platform.

Why trust us

  • We're the creators of Bloggle, a dynamic Shopify blog builder available on the Shopify App Store that fills the gaps in native Shopify blogging capabilities.
  • We're a global force: 2000+ merchants across 60 countries have trusted us to amplify their voices.
  • Your peers adore us: We have a stellar 4.9/5 rating on the app store.
  • We've already empowered 55,000+ blogs written using our versatile app.

Under our guidance, users have reported up to a 10x boost in Search Engine Optimization (SEO) traffic and revenue.

A. Design Tips

1. General Layout

  • Article Body Width: 750px of 750 is for an article body. 12pt for body is perfect for this balance – it is readable and allows to use space properly, so your content is easy for the eyes.
  • Shopify Theme Buttons: Make use of your buttons used in your Shopify theme for your blog. This achieves uninterrupted visual connection between your boutique and the blog, thereby enhancing brand continuity.
  • Sidebar for Latest Posts: Display a sidebar that highlights your latest or most popular blog posts. This not only makes it visually enticing but it also helps the readers to look through more of your content.
  • Email List Growth: Use custom bars or popups to build your readership. Wisepops and Hellobar are great utilities for a powerful email capture popup and they are integrated without many problems with Klaviyo to provide a clean user interface.
  • Pro Tip: Email capture popups are efficient in helping you to compile your audience. Use them carefully to ensure that they are eye-catching but at the same time, neutral.

2. Header

  • Blog Post Title: Its title clearly visible. It should be eye catching and have a hands of clarity of what the blog post is about.
  • Featured Image: From under the title place a high-quality featured image. This element should be in form of visuals and should closely connect with the matter, attracting the readers.
  • Publication Date and Author: Insert the date of publication and the name of the author to increase validity and pronunciation in your posts.
  • Reading Time: Add a corresponding time it should take to read. This has been useful in helping readers judge how long the article is and is likely to make them feel that they should read the article to the end.
  • Back to Blog Category Button: Link back to the blog category page Implement a go-back button. This helps navigation and enhances awareness of your blog for further visits.

3. Footer

  • Navigation Button: Add an option for ‘go-back’ icon in the footer for smooth navigation.
  • Social Sharing: Social share buttons should be incorporated so that readers share your content, thereby making the reach and visibility improve.
  • Comments Section: Come up with a comments section that will further create a feeling of being part of a community and that will promote interaction between you and your readers

4. Fonts

  • Consistent Theme Fonts: Use fonts and headings on your blog that match those of your Shopify theme. Integration of design elements consistent in withe brand identity is important to maintain cohesion in the brand experience.
  • Text Size: Make sure that the size of your body text is somewhere between 16 to 18px. 16px set as a regular font size is ideal for device visibility because it optimizes legibility.
  • Heading Hierarchy: Make sure you establish a clear heading structure (H1 to H6 tags).. This helps in organizing the content to facilitate assimilation of the reader.

5. Other Elements

  • Related Products: Create related products within your blog articles. With that being done, not only are the end users satisfied, but it also paves the way for cross-selling.
  • Imagery: 3 or 4 suitable pictures per 1500 words. This also breaks up the text, making it more interesting and visually meaningful.

B. SEO Tips

Mastering SEO is the principal beacon of digital content, and learning and applying your skills to your Shopify blog, will greatly enhance visibility and visits Let’s discuss some major strategies of SEO to help you ensure that your blog doesn’t only appear shining but also high in search engine rankings.

1. Meta Title

  • Incorporate Focus Keyword: Make sure that your keyword for focus, such as ‘Shopify blog tips’, features in the meta title in order to improve the relevancy of search engine results.
  • Length Matters: The length of your meta title should be between 50-60 characters. Therefore, when they show up within search results , they will fit perfectly without being cut off.
  • Use of Brackets or Parentheses: You raise the click-through rates because brackets or parentheses generally indicate additional relevant stuff.
  • Question Format (Optional): Sometimes and especially if it pertains to a common query, you could actually compose your meta title like a query so as to be able to engage users even more effectively by making them feel like they’re intricately involved - by crafting the title with a questioning format.
  • Odd Numbers and Current Year: Create a listicle – identify the element that attracts attention, almost always odd number of items and mention the year to give your content relevance and recency

2. Meta Description

  • Optimal Length: as the meta description should be between 150-160 characters.  This is enough to provide a concise overview of the article while maintaining interest.
  • Keyword Saturation: Also, propriety of strategic elements such as placing the right amount of keywords in the meta description is critical to it but again be careful not to overdo with. We need an easy to read and natural summary respectively.

3. Blog Title

  • Alignment with Meta Title: Your domain name should be similar to your meta title where the keyword can apply, therefore it must be short, simple and direct.
  • Pro Tip: Use tools such as Ahrefs’ SEO generator aka, AI title generator [Free] or Coschedule’s Title analyzer [Free & Paid plan] to create eye catching the titles.

4. Blog URL

  • Clarity and Conciseness: URL should be concise and easily understandable by users and search engines.
  • Keyword Inclusion: Make sure the URL slug includes the main keyword to support the surrounding relevance to the topic.


5. Introduction

  • Brevity and Relevance: 3-4 sentences, 80 words is a good indicator for the introduction which should be quick to read and informative at the same time.
  • Internal Linking: Include at least one internal link to some other page, which is relevant on your site. This increases SEO traffic for your site, and your readers are tempted towards more of your stash.
  • ‘Why Trust Us’ Section: Add a few sentences about your credentials, insights, methods, background, interests, angle or opinion. This could alternatively be a bulleted list of your qualifications or experience.


Pro Tip: For a live illustration of an effective Why Trust Us section, you can take reference of your niche’s well-ranking articles.

6. Table of Contents

  • Post-Introduction Placement: After the introduction, place the Table of Contents. This way, whichever section the reader would want to read, they would be able to spend minimal effort on locating the particular section because the journey of his reading will be laid out neatly.
  • HTML Table of Contents: We recommend that you generate an HTML Table of Contents to assist with your navigation and Search Engine Optimization. Many free tools can be found online which may help with this.

7. Body

  • Paragraph Structure: Each paragraph should not contain more 3 sentences. Writing in short, concise paragraphs is more readable and keeps the content palatable.
  • Sentence Length: Aim for between 15- 20 words on each sentence, incorporating just enough detail without being too wordy.
  • Bold Key Points: List of key phrases or words within a paragraph should all be bold. Using this technique, skimmers can get a hold of the main ideas effectively.
  • List Utilization: Incorporate lists frequently. Lists are less exhausting but to the point and enjoy increased reader engagement, even search engines like them for featured snippets.
  • Pro Tips:
  • Readers should be able to extract a precise, categorical statement from the bold words in your article without the need to consult the surrounding text.

Use programs like the Hemingway App to determine its readability and for the content optimization for SEO, a tool like Clearscope.

8. Links

  • External Links: Include at least 2 links to authoritative domains. This enhances even more worth for your viewers and improves the authority of your material.Internal Links: include at least two internal links to other relevant materials on your site for SEO benefit. This helps in easy navigation of the site and all the pages will have a good number of views.
  • Finding Relevant Links: Use Google search with the term site: YOUR_STORE_DOMAIN “YOUR_FOCUS_KEYWORD” to locate several internal webpages that have your specific keyword.

9. Structure

  • Transitional Elements: Place a transitional item after every one or two paragraphs, such as an image, quote prepared by someone else, product gallery, or a lead magnet
  • Product Sections: Add a section within each blog post where at least one item from your Shopify store is featured in it.
  • Incorporate Videos: Add relevant videos (either custom or sourced from platforms like YouTube) to increase engagement and dwell time.
  • Newsletter and CTAs: Embed a form for newsletter subscription in the content of your post and ensure that your CTAs provide clear directions to the reader where they can place these links.
  • Pro Tip: Videos are strong content types for increasing dwell time. A higher number of videos will benefit you in terms of SEO, as the time spent on the page by your visitors will increase.

10. Conclusion

  • Summarize Key Points: Write a conclusion for your post with 3-4 sentences summarizing its key takeaways.
  • Add a Call-to-Action: Write a call to action at the end of your posts to guide readers to take a particular action, such as reading another piece of related information, subscribing to a newsletter or starting a free trial

11. Footer

  • FAQ Section: Write an FAQ part in connection with your post. A step by step explanation can answer many commonly asked questions and enhance SEO efforts.
  • Product Recap: Postscribe will automatically summarise or list all the products mentioned in the post with links to each Borsch.
  • Related Blog Posts: This is because it engages reader, keeps them on your web site and results in higher page views.

Pro Tip: Go on a Google search with your keyword and take a look at the “Also Asked” questions for questions answering which you can incorporate in your FAQs.

Conclusion

Let’s close by discussing our experiences so far in providing the fundamental tips and guide for an attractive and search engine friendly Shopify blog. Its core strength lies not in just churning out updates but also connect to your readers and provide them value. This is not about how pretty it would look or if there is some technical SEO behind it, but it is about creating content that connects with the audience, answers their questions, and enhances their experience. By implementing these tips, you're not just enhancing your blog; you're building a community and a brand presence that will thrive in the competitive online marketplace.

What are some tips I can use for my ecommerce online store blog?
  • Choose a good template for your blog.
  • Consider current social media content for your target audience. See what is trending and make and add blog content accordingly.
  • Do keyword research for content marketing before writing a new blog. This helps bring in potential customers in the form of organic traffic and saves money on marketing. With a good content strategy, business owners can spend on other aspects of their ecommerce websites. A good marketing strategy always has content as one of its pillars.
  • If you are a new blogger, organize your blog pages keeping in mind that there will be many blog pages for your ecommerce business later.
  • Read good Shopify blog examples.
  • There are great SEO tools. Use them. Some of them are even free. Be sure to check out their pricing.
  • Watch tutorials and step-by-step guides for beginners and ultimate guides after you have gained some expertise. This will take your small business a long way.
  • Be on the lookout for new blog post ideas, blog templates, blog themes, blog topics, blogging platforms etc.
  • Keep yourself updated with the latest trends by influencers. Do in-depth analysis of their content as well.
  • Having a good homepage and landing page will make your job a lot easier. Have a great product page with updated info and great pictures.
  • Always measure the success of your campaigns with relevant metrics.
  • Use page builders like Bloggle to ease the process of making a successful blog.

Julien Mamalian

CEO, Bloggle

After an exciting 5 years of designing and optimizing Shopify sites for well-known French startups, I launched Bloggle. Our mission? To assist merchants worldwide in crafting compelling articles that rank high in SEO and truly engage their audience. In just 3 years, over 2,000 clients have trusted us, publishing more than 55,000 articles through Bloggle. Thanks to them, I’ve learned the keys to success and the pitfalls to avoid

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